Management and Operational Issues Faced by Jocil Limited

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This presentation discusses the major management and operational issues faced by Jocil Limited, a public limited company that manufactures Stearic Acid Flakes, Fatty Acids and refined glycerine. It includes the research methodology, data collection techniques, and results obtained from the research.

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Managerial Project
Name of the Student
Name of the University

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Executive Summary
Introduction
Summary of Literature Review
Summary of Research Methodology
Presentation of Results
Limitations and Directions for Future
Research
Recommendations and Implications
References
Table of Contents
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Jocil Limited is undergoing some of the most
significant problems within their operational
processes.
Due to this issue, the overall performance of this
organization was reduced to a greater level.
They outsource various products; however these
are reducing their brand value.
The overall cost effectiveness and quality are
hence getting degraded.
The budget is required to be restructured and the
quality control measures are needed to be
improved. Moreover, an effective performance
indicator is to be created for Jocil Limited.
Executive Summary
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Jocil Limited is having a downfall of their
brand name for their product outsourcing.
The products that are outsourced by Jocil
Limited, are used as the sub parts of all
other organizations (Dutta 2014).
Jocil Limited is losing their brand value
since the general audience has no idea
about the different big brands are using
these products with their name.
Introduction

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Jocil Limited is a popular public limited
company that started its journey in 1978
named as Andhra Pradesh Oil and Chemical
Industries Limited.
In 1992, this company was renamed as Jocil
Limited (Nyaga 2014).
They mainly manufacture Stearic Acid Flakes,
Fatty Acids and refined glycerine.
These flakes are available in several grades
for use within textiles and pharmaceuticals in
various locations in Andhra Pradesh, India.
Background
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Jocil Limited is undergoing various problems
within their operational processes.
The main problems are for customer services,
performance management, technology usage,
financial management and many other
processes (Chaparro and Ferreira-Aparicio
2018).
The brand value is getting decreased and
their popularity is getting reduced.
Moreover, due to the high competition, they
are also affected from better performances.
Managerial Problems
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To analyse the major management and
operational issues faced by Jocil Limited.
To execute various research approaches
for finding solutions.
To execute primary and secondary data
collection techniques.
To use the data for finding the solutions by
primary and secondary data analysis.
Research Objectives

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Jocil Limited has targeted the globalized
market and this has lead to the fact that
their product quality has degraded. One of
the major issue in this organization is the
higher costs of the raw materials
(Brinkmann 2014). Moreover, the global
audience base has decreased and the brand
loyalty of Jocil Limited has been decreasing
in a very fast rate. SWOT analysis is much
effective to identify the issues faced by
them.
Summary of Literature
Review
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The outsourcing manufacturing is the
main reason of the degradation of Jocil
Limited.
Moreover, due to this outsourcing
manufacturing, the product efficiency and
quality are also decreased.
Other companies are using the products of
Jocil Limited (Korir 2014).
A technical advancement is required for
their project to obtain better globalized
exposure.
Literature Review Contd..
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The utilization of the advanced and upgraded
technology is an important reason for the brand
degradation in Jocil Limited (Krepelková 2017).
This particular organizational framework has the
tendency to utilize traditional technological
methods.
The main problem that has occurred is that Jocil
Limited requires compromising in either of the cost
productive ratio or in the quality of the product as
these are being hampered (Nyaga 2014).
They should use upgraded technology for getting
more efficiency in manufacturing and quality of the
products.
Utilization of Technology

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The overall enhancement and shaping of
the organizational management is required
for the mitigation of their existing issues.
Use of Technology Contd…
(Source: Dutta 2014)
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The high expenses of the raw materials is
another important reason for the degradation
of Jocil Limited.
The production of raw materials from WEGs
has increased the overall costs (Krepelková
2017).
The main functional issue faced in this
organization is the recession of efficiency in
business processes.
Moreover, the product quality degradation is
the next important functional issue for Jocil
Limited.
Increment in the Cost of Raw Materials
and Functional Issues
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The finance related issue is the next important
reason for their degradation. They had been
undergoing financial losses.
Jocil Limited also has some of the most significant
regulatory and compliance issues. SWOT analysis
has identified these issues majorly (Lewis 2015).
Moreover, they are also facing problems in
understanding their need of change.
The problem related to customer services is the
next major reason for reducing the brand value of
Jocil Limited.
Other Reasons for
Degradation

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The various theories and models are
majorly associated with the various
managerial problems and their respective
solutions in Jocil Limited.
A proper research was conducted after
taking the research methodologies into
consideration (Mackey and Gass 2015).
The expected result is obtained after the
selection of primary and secondary data
analysis.
Summary of Research
Methodology
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In this research, positivism philosophy,
descriptive research and deductive
approach are selected in this research.
Ethical considerations are also followed in
this research (Vaioleti 2016).
For the primary data collection, the
employees of Jocil Limited were interviewed.
Research Methodology
Contd…
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Two types of research approaches are used
in this research, which are inductive approach
and deductive approach.
Deductive approach is helpful to discuss the
theories and models in Jocil Limited and hence
this particular approach is selected in the
research (Silverman 2018).
The inductive approach deals with inducing
theories and models by discussing the existing
theories or models and analysis of Jocil Limited
and thus it is being rejected.
Research Approach

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Differences between Deductive
and Inductive Approaches
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The descriptive design is used in the
research of Jocil Limited.
The proper utilization of descriptive
research design is justified since it allows
the proper identification of the managerial
issues that are faced by Jocil Limited
(Chambers 2017).
Descriptive design has also helped to
explain the issues and factors of Jocil
Limited.
Research Design
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The research philosophies selected in this research
of Jocil Limited mainly include positivism, realism
and post positivism.
Positivism philosophy has provided help for the
proper analysis of data. Hence, the research gained
validity and accuracy from this research philosophy.
Presentation of Results
(Source: Gelman et al. 2013)

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The second type of philosophy selected in
this research is the realism philosophy.
This particular research philosophy is on
the basis of assumptions made from the
knowledge development (Miles, Huberman
and Saldana 2013).
Realism philosophy is related to the
scientific inquiry and thus direct and critical
realism are considered.
Realism Philosophy
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The third or the final type of research philosophy used in
this research of Jocil Limited is the post positivism.
The main functionality of this philosophy is to test or
examine the theory for obtaining valid and accurate data.
This particular research philosophy type helps in
obtaining the objective data and also in separating the
activities.
Post Positivism Philosophy
(Source:
Chambers
2017)
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Differences between Positivism
and Post Positivism in

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The employees and other staffs have provided
data by giving interviews for completing the
data analysis in this research of Jocil Limited.
Two distinct techniques for data collection are
taken here, primary data collection and
secondary data collection (Bazeley and Jackson
2013).
The appropriate data is collected with these
techniques and the research is successfully
executed.
Data Collection from the
Research
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Two types of primary data were collected
for Jocil Limited. These were interviewing
the employees of the company and by filing
a survey link (Thomson and Emery 2014).
For the interview method, 55 employees of
the organization were being interviewed
along with two managers. This helped in
qualitative data collection.
Primary Data Collection for Jocil
Limited
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The next method for primary data
collection was by survey. This helped in
collecting the quantitative data.
Primary Data Collection
Contd..
(Source Dutta 2014)

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The next type of data collection
methodology for Jocil Limited is secondary
data collection.
The sales report and financial statements
of Jocil Limited were taken for conducting
this type of data collection (Eriksson et al.
2013).
Moreover, the data from the organizational
website and feedbacks from dealers and
customers were also undertaken.
Secondary Data Collection for
Jocil Limited
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The sales report of Jocil Limited for the
year 2009 and 2010 is given below:
Secondary Data Collection
Contd…
(Source:
Nyaga 2014)
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The technique of quantitative data
analysis is used for the proper analysis of
the researched data from Jocil Limited.
Quantitative data analysis has helped to
provide the required statistical data from
this research (Lewis 2015).
Both the raw and the current data are
undertaken for Jocil Limited in this research.
Data Analysis Technique Used
for Jocil Limited Research

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After the quantitative data analysis was
done for Jocil Limited , the following data
was obtained.
Quantitative Data Analysis in
Jocil Limited
(Source: Dutta 2014)
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The primary data of interview and survey
were used for proper data analysis.
Moreover, the sales report of the
organization of Jocil Limited was also
documented for finding the solutions of the
research (Silverman 2018).
Quantitative data analysis has helped for
analyzing the management and operational
issues faced by Jocil Limited.
Results of the Data Analysis
Techniques
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For the first objective of analyzing the
management and operational issues faced by
Jocil Limited, primary data of interview of 55
respondents and survey is effective.
For the second objective of executing various
approaches, deductive approach is being used.
For the third objective of executing primary and
secondary data collection techniques, various
techniques are applied.
Finally, for the fourth objective of data analysis,
quantitative data analysis technique is selected.
Results according to Research
Objectives

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The entire research is completed in 7 weeks
and the timeline is given below:
Weekly Timeline of the
Research of Jocil Limited
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The main opportunity of Jocil Limited is
that there is a diversity in the products
since their stock is extremely high.
The overall data management of Jocil
Limited eventually creates those products
that not built well.
This type of data management ensures
that there are options for them to increase
their productivity as the customers still
expect better from other brands.
Result Analysis
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Jocil Limited faces lesser competition in
power generation market as the clients are
expecting more from them than their
competitors.
The data is generated from managerial
processing, shows that the competitors of
Jocil Limited do not have diversity in
products of power generation field.
Result Analysis Contd..

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The next opportunity of Jocil Limited is
that other power generating brands do not
perform advertising in a large context.
This has lead to the fact that the data
management is not done with high
proficiency.
Thus, the global audience could be
reached by them and the products will be
processed with utmost efficiency.
Result Analysis Contd..
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The distribution of products is affected in
better aspect for high demand of the products,
which are generated by Jocil Limited.
This distribution of products will definitely
increase the business productivity and the
turnover.
However, with the qualitative and
quantitative research on Jocil Limited, the
issues related to the organization are also
noted.
Result Analysis Contd..
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The risks of the organization of Jocil Limited
are not identified in this research.
Moreover, the weaknesses in the business
strategies of this organization are also not
identified here.
Hence, the expansion of Jocil Limited is also
not triggered here.
Although, the products’ costs are known,
the product quality is unknown in this
research.
Limitations for Future
Research

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The organizational risks should be
identified properly.
The threats and weaknesses of Jocil
Limited should be analyzed with an analysis
model.
The organizational expansion should also
be triggered for future research.
The thorough check up of the product
quality should also be done.
Directions for Future
Research
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The first recommendation for Jocil Limited is
to improve the quality of their products.
The next important recommendation for this
organization is to outsource their products
internationally and they should be checked
thoroughly.
Another significant recommendation for the
managers is to check all the time frames and
policy issues of this company.
The time frames or deadlines should also be
checked by them.
Recommendations
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The product quality of Jocil Limited is
quite low in respect to other organizations.
The managers of this company should
consider the time frames and policy or
political issues.
There are various opportunities for the
betterment of the company and these could
be analysed with SWOT analysis.
The product prosecution should also be
done in case of their product outsourcing.
Implications

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Bazeley, P. and Jackson, K. eds., 2013. Qualitative data
analysis with NVivo. Sage Publications Limited.
Brinkmann, S., 2014. Interview. In Encyclopedia of critical
psychology (pp. 1008-1010). Springer New York.
Chambers, J.M., 2017. Graphical Methods for Data
Analysis: 0. Chapman and Hall/CRC.
Chaparro, A.M. and Ferreira-Aparicio, P., 2018. Why
portable electricity with hydrogen fuel cells?. In Portable
Hydrogen Energy Systems (pp. 1-13). Academic Press.
Dutta, S.K., 2014. Jocil Limited Industries: The Magic Lamp
that Changed the Fortunes. Asian Case Research
Journal, 18(01), pp.1-34.
Eriksson, L., Byrne, T., Johansson, E., Trygg, J. and Vikström,
C., 2013. Multi-and megavariate data analysis basic
principles and applications (Vol. 1). Umetrics Academy.
References
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Gelman, A., Stern, H.S., Carlin, J.B., Dunson, D.B., Vehtari, A. and
Rubin, D.B., 2013. Bayesian data analysis. Chapman and
Hall/CRC.
Korir, B.J., 2014. Green Supply Chain Implementation Practices
And Supply Chain Performance Of Battery Manufacturing Firms In
Kenya.
Krepelková, M., 2017. Evolution of batteries: From experiments to
everyday usage. In Proc. 21st Int. Student Conf. Elect. Eng (pp. 1-
7).
Lewis, S., 2015. Qualitative inquiry and research design:
Choosing among five approaches. Health promotion
practice, 16(4), pp.473-475.
Mackey, A. and Gass, S.M., 2015. Second language research:
Methodology and design. Routledge.
References
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Miles, M.B., Huberman, A.M. and Saldana, J.,
2013. Qualitative data analysis. Sage.
Nyaga, J., 2014. Factors affecting distribution of fast
moving consumer goods in Kenya: A case of Jocil
Limited East Africa. International Journal of Social
Sciences and Entrepreneurship, 1(12), pp.290-302.
Silverman, B.W., 2018. Density estimation for
statistics and data analysis. Routledge.
Thomson, R.E. and Emery, W.J., 2014. Data analysis
methods in physical oceanography. Newnes.
Vaioleti, T.M., 2016. Talanoa research methodology:
A developing position on Pacific research. Waikato
Journal of Education, 12(1).
References

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