John Lewis Business Presentation

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JOHN LEWIS BUSINESS
PRESENTATION

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• John Lewis & Partners is a
collective group of
department stores operating
within the regions of Great
Britain.
• The company had been
founded by Spedan Lewis,
who is referred to as the son
of the owner named John
Lewis (Sammour et al.
2020).
• This company was the
largest co-operative
organization in the whole of
United Kingdom.
Company
Background

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Company
History• The company had been found
by Spedan Lewis, who is the
son of John Lewis in the year of
1929.
• The first ever store for the
company had been opened in
the year of 1864 at Oxford
Street, located in London.
• On 1st January, in the year of
2008, the first store that had
been opened in London was
named as the ‘Royal Warrant’
by Queen Elizabeth II.

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Aims
• The primary aim of the
company was to generate
revenue in the form of
profit by its trading
operations.
• The second objective of
the company was to
distribute share for all the
profits that is earned
among the partners
(Storey and Salaman
2017).
• Third, was to capture the
entire market of
department stores in and
around Great Britain.

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Internal
Structure
The company gets operated
by a partnership among the
following,
• John Lewis & Partners
department stores.
• Waitrose & Partners
supermarkets.
• Banking as well as
financial services.
• Retail related activities.

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Achieveme
nt• Since the foundation, the brand
now owns a collective store of 51
all around Great Britain.
• In reference to the present
situation, the company is the
largest co-operative corporation
in the whole of Great Britain.
• The first ever store of the
company in London, was
awarded with Royal Warrant by
Queen Elizabeth II (O’Higgins
2018).
• The Christmas advert of John
Lewis & Partners had been found
in the year of 2007 since then
the day has become an annual
event marking the countdown to
Christmas in the whole of Great
Britain.

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Challenges
• Selling of products at a cheaper
by incurring loss at some
scenarios for matching their rivals
within the same field of business.
• Decline suffered by the
department stores since the idea
of “all under one roof” has no
existence after online stores.
• Difficulty within the retail market
that is visibly seen only to
increase every year.
• To stay on the top of the relative
field of business, the company
makes investments in information
and technology but having no
relative concerns regarding the
failing of department stores.

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Improvement of
Communication• Development of websites in the
form of online stores as a method
of attracting more number of
customers.
• Implementation of newer methods
of advertising and marketing to
compete with rivals.
• Hiring of marketing people as well
as public relation to let know of
newer people about their
existence within the field of retail
business.
• Avoidance and mitigation of
disruptive technologies.

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Large imageReferences
• O’Higgins, E., 2018. The Ethos of
Partnership: The John Lewis
Partnership. In Progressive
Business Models (pp. 193-220).
Palgrave Macmillan, Cham.
• Sammour, A., Chen, W., Balmer,
J.M., Botchie, D. and Faraday, J.,
2020. Crafting the forever now:
Corporate heritage brand
innovation at John Lewis
Partnership. Strategic
Change, 29(1), pp.115-126.
• Storey, J. and Salaman, G., 2017.
Employee ownership and the
drive to do business responsibly: a
study of the John Lewis
Partnership. Oxford Review of
Economic Policy, 33(2), pp.339-
354.

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Thank
You