5 of Kotler's 10 Deadly Sins of Marketing and the Proposed Solutions EBS5041 / Marketing for Managers May 2021 Dr. Ayansola Ayandibu 4th July, 2021
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Ayansola Ayandibu 4th July, 2021 11:59hrs Abstract Although companies endeavour to conduct marketing activities to make sales of their chosen products and services, there are a number of errors that are made in the process (Kotler & Keller, 2016). Kotler & Keller (2016) identified ten deadly sins (errors) which marketers and organisations make that cost their competitive positioning both in the short and long run of doing business. Taking corrective action in ensuring that such errors are avoided, is another