Journal Article Review Template SMA 2022

Journal Article Review Template
Part A: Student and Article Information (This part is excluded from the
word count)
Your name Student ID
Title of the selected
article
Social media and international advertising: theoretical
challenges and future directions
Author(s) of the article Whitelock, J., Cadogan, J.W., Okazaki, S. and Taylor,
C.R., 2013.
Part B: Use your own words and sentences to complete each section (the
questions are excluded from the word count)
Objectives: What does the article set out to do?
Primary objective of selected article is to address the academic basis that could
be implemented within an investigation on social media with respect to
international advertising investigation. Along with this, a further purpose is to
address the prospect investigation direction for theory development within an
investigation field.
Subject and theories/concepts: What is the article about? What is its subject?
What are the central concepts and/or theories discussed in the article?
This article focuses on extant literature regarding the identification of different
theoretical basis, which could be implemented in the investigation on advertising
in media through advertising aspects such as networking competencies, image
transferability as well as, individual extensibility. Throughout each perspective,
existing state about understanding, theoretical barriers, as well as future
investigation guidelines are summarised (Whitelock, et. al., 2013).
This article demonstrates the conceptual framework regarding different highly
appropriate conceptual basis that is relevant for different kind of SMN (social
media networking) competency, personal extensibility as well as, image
transferability. The logic behind this structure is that social media could be a
significant platform for global advertisers as per implementation as well as,
creating good practices of three competencies in global environment.
Findings/main arguments: What are the key findings or main arguments of the