Reference List:Billig, S.H. and Waterman, A.S. eds. (2014). Studying service-learning: Innovations ineducation research methodology. Abingdon: Routledge.Choy, L.T. (2014). The strengths and weaknesses of research methodology:Comparison and complimentary between qualitative and quantitative approaches. IOSRJournal of Humanities and Social Science, 19(4), pp.99-104.Clarke, A.E. and Fujimura, J.H. eds., (2014). The right tools for the job: At work intwentieth-century life sciences. London: Princeton University Press.Dabbagh, N. and Kitsantas, A. (2012). Personal Learning Environments, social media,and self-regulated learning: A natural formula for connecting formal and informallearning. The Internet and higher education, 15(1), pp.3-8.De Vries, L., Gensler, S. and Leeflang, P.S. (2012). Popularity of brand posts on brandfan pages: An investigation of the effects of social media marketing. Journal ofInteractive Marketing, 26(2), pp.83-91.Dessart, L., Veloutsou, C. and Morgan-Thomas, A., 2015. Consumer engagement inonline brand communities: a social media perspective. Journal of Product & BrandManagement, 24(1), pp.28-42.East, R., Wright, M. and Vanhuele, M. (2013). Consumer behaviour: applications inmarketing. Newcastle: Sage.Fall Diallo, M., Chandon, J.L., Cliquet, G. and Philippe, J., 2013. Factors influencingconsumer behaviour towards store brands: evidence from the French market.International Journal of Retail & Distribution Management, 41(6), pp.422-441.Gerbaudo, P. (2012). Tweets and the streets: Social media and contemporary activism.London: Pluto Press.Gil de Zúñiga, H., Jung, N. and Valenzuela, S. (2012). Social media use for news andindividuals' social capital, civic engagement and political participation. Journal ofComputer‐Mediated Communication, 17(3), pp.319-336.
Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumerbehavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research, 24(1), pp.88-107.Green, J.L., Camilli, G. and Elmore, P.B. (2012). Handbook of complementary methodsin education research. Abingdon: Routledge.Hanna, B., Kee, K.F. and Robertson, B.W. (2017). Positive impacts of social media atwork: Job satisfaction, job calling, and Facebook use among co-workers. In SHS Webof Conferences (Vol. 33). EDP Sciences.Hughes, D.J., Rowe, M., Batey, M. and Lee, A. (2012). A tale of two sites: Twitter vs.Facebook and the personality predictors of social media usage. Computers in HumanBehavior, 28(2), pp.561-569.Lather, P. and St. Pierre, E.A. (2013). Post-qualitative research. International Journal ofQualitative Studies in Education, 26(6), pp.629-633.Littlewood, K., Bick, G. and Treen, E. (2017). A Measurement Construct for SocialMedia: The SM Value Chain—An Abstract. In Creating Marketing Magic and InnovativeFuture Marketing Trends (pp. 605-605). Springer, Cham.Loureiro, S.M.C., Costa, I. and Panchapakesan, P., 2017. A passion for fashion: theimpact of social influence, vanity and exhibitionism on consumer behaviour.International Journal of Retail & Distribution Management, 45(5).Lovejoy, K. and Saxton, G.D. (2012). Information, community, and action: How nonprofitorganizations use social media. Journal of Computer‐Mediated Communication, 17(3),pp.337-353.Mackenzie, J., Tan, P.L., Hoverman, S. and Baldwin, C. (2012). The value andlimitations of Participatory Action Research methodology. Journal of Hydrology, 474,pp.11-21.Mackey, A. and Gass, S.M. (2015). Second language research: Methodology anddesign. Abingdon: Routledge.Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds. (2012). Ethics in qualitativeresearch. Newcastle: Sage.Pierre, E.A.S. (2012). Post qualitative research. Collecting and interpreting qualitativematerials, p.447.2
Riedl, R., Davis, F.D. and Hevner, A.R. (2014). Towards a NeuroIS researchmethodology: intensifying the discussion on methods, tools, and measurement. Journalof the Association for Information Systems, 15(10), p.I.Roberts, T., 2013. Understanding the research methodology of interpretativephenomenological analysis. British Journal of Midwifery, 21(3).Russell-Bennett, R. and Previte, J. (2012). Consumer behaviour. London: PearsonHigher Education AU.Schiffman, L., O'Cass, A., Paladino, A. and Carlson, J. (2013). Consumer behaviour.London: Pearson Higher Education AU.Schivinski, B. and Dabrowski, D., 2016. The effect of social media communication onconsumer perceptions of brands. Journal of Marketing Communications, 22(2), pp.189-214.Silverman, D. ed. (2016). Qualitative research. Newcaswtle:Sage.Snyder, C.(2012). A case study of a case study: Analysis of a robust qualitativeresearch methodology. The Qualitative Report, 17(13), p.1Solomon, M.R. (2014). Consumer behavior: Buying, having, and being (Vol. 10).Engelwood Cliffs, NJ: Prentice HalTurcotte, J., York, C., Irving, J., Scholl, R.M. and Pingree, R.J., 2015. Newsrecommendations from social media opinion leaders: effects on media trust andinformation seeking. Journal of Computer‐Mediated Communication, 20(5), pp.520-535.Van Dijck, J. (2013). The culture of connectivity: A critical history of social media.London: Oxford University Press.3
Found this document preview useful?
Related Documents
Effective Business Communication Analysislg...
|12
|1142
|28
Marketing Research and Consumer Behaviorlg...
|3
|748
|20
Effective Business Communication: Intercultural Challenges and Recommendationslg...
|18
|1039
|125
Gantt Chart: Research Activities Assignment 2022lg...
|6
|734
|21
Knowledge Management Strategylg...
|11
|583
|68
Introduction - Brand resonance model: analyse your brand basedlg...