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Gap Analysis Towards Service Quality in McDonald's Dago using SERVQUAL Model

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Added on  2021/10/27

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AI Summary
This research measures the service quality of McDonald's Dago using SERVQUAL method. The data collection is from primary data, which is questionnaire. The data analysis shows that all of the customer gaps are negative, which means the service that has been provided by McDonald's Dago did not meet customers' expectation.

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