Developing Marketing Plan

Running Head: Journals of Marketing 0
Advanced Marketing
Student name
5/25/2019

Developing Marketing Plan 1
Unit- 2 Journal:
Apple Company is one of the popular companies in the world which provides electronic
devices such as smartphones, tablets and music players to customers. It has adopted unique
business model so, it becomes successful in the market (The most powerful products for business
are the ones people already love to use, 2019).
PEST Analysis:
Political:
a. Apple is dependent on the cash only therefore, has to bear the huge cost in the way of tax
payment.
b. It depends upon China for manufacturing its products so, it is cost effective.
c. Doing research on alternatives for manufacturing is a costly exercise.
d. Its relation with China becomes a political issue in the country U.S.
Economic:
a. Due to increased labor cost in China, its markets coverage is reduced.
b. It is an expensive product so consumers looking for the other substitutes available in the
market.
c. It is not easy for a company to do business in Europe because of high exchange rates.
Social:
a. It is treated as a prestigious product.
b. Ethical practices are not followed by the company.
Technological:
a. Its services are now not considered as unique as, many companies offer similar type of
services.
b. It limits various applications which are generally in phones because of its operating
model.

Developing Marketing Plan 2
c. There is lot of cybercrimes is happening nowadays which can also hack this brand.
On the basis of PEST Analysis, it can be said that it can survive in the market in spite of the
problems that it faces if it adopts changes in the organization successfully, as it is done by the
company in the past (French & Gordon, 2015). It has different type of features and unique
designs as compared to its competitors exist in the market. It has achieved good growth in sales
as well as in profit.
Unit- 5 Journal:
Product Differentiation is a marketing process in which products are made different from
others in order to attract the target audience well. It is also called as USP. It is important for
value creation, non- price competition, supporting high prices and for creating loyalty towards
the brand (Stuyck, 2013).
Products can be differentiated on the basis of price, features, quality, design, and post-
sales services. The most important factor is the price which, impacts on the buying decision of
consumer (Customer Decision Making Criteria and the Importance of Price, 2016). It is a vital
truth that resources are limited but wants are unlimited. So, the consumer has to make a choice of
in the products, according to the budget set.
That’s why Walmart has made marketing strategy to provide goods at a low price and
also focuses on giving maximum value to customers. It is successful in the market plus it
watches the competitors pricing strategy, in order to keep its prices down. It satisfies the needs of
consumers at low cost also (Our Business, 2019). It does buying in large stock and also put
efforts on cutting the cost. It understands the value of price to customers so; it makes strategy to
provide quality goods at fewer prices.
Unit- 6 Journal:
It is very much important decision to set the price of a product available in the market. It
is not to be set at either low or high as it may give impact on the business of the concern. Cost is
the amount to be spent on producing goods whereas Value is the return that is expected by the
consumer towards the product. Price is charged for giving products to consumers so, it is a sort
of combination of both value and cost (Meehan, Simonetto, Mothan, & Goodin, 2011).