The General Demographic of the Customers

Juicy Melodies
Super fresh, Super Cool
Name of the Student
Business Plan

MARKETING PLAN
THE CUSTOMER
The identified set of demographics which has been identified from the potential set if customer in
the chosen place or area. The general demographic of the customers are ranging from around more
than 11 years of age and continues till the old like the 60 years aged people. They generally live in
areas of Northern Canada like in Yukon, Northwest Territories, Nunavut also in areas like New
Brunswick, Prince Edward Island, Nova Scotia which is located in Atlantic Canada.
Regarding the frequency of buying the fruit juice from the shop it can be said that they buy mostly
in the summer season and like to drink in the morning so that they can work freely throughout the
day.
Unique Value Proposition
Regarding Unique Value Proposition it can be said that it is one of the best feature of the product
which is known for attracting the customers over the other competitors in the market. The USP of
my shop is that I always provide customers with drink made from fresh fruits. I however tend to
charge a higher price than the competitors in the market. This will however make people come to
my shop rather than going to the competitors. According to the research initiated by the author
******** it has been found out that people in Canada are very much health conscious which is the
main reason why they can make expense to get the best.
PRODUCTS AND SERVICES
Detailed Description of the products and services which are provided by our fresh fruit shop are
given below.
1. Blue Lagoon – 100 ml priced at $2.30
2. Apple Ting - 100 ml priced at $6.25
3. Apple Mocktail -100 ml priced at $2.64
4. Bloody Mary - 100 ml priced at $0.69
5. Virgin Mojito - 100 ml priced at $1.58
6. Orange Lafra Drink - 100 ml priced at $4.26
7. Green Grape - 100 ml priced at $3.69
8. Yellow Mango Juice - 100 ml priced at $2.39
9. Extra Ice Cubes – 1 glass with 4 cubes at $0.90
PRICING
Pricing Strategies which will be used by the company are given below:
 Maintaining the best standards of fruit juice which is provided by the competitors in the
market.
 Free of charge posters which will be known for displaying the nutritional facts of drinking
real fresh fruits which are free from the harmful pesticides available in the marketplace.
 The display of the nutrition facts as well as important information near the shop will be
able to attract the customers as because they will have the best and accurate information
regarding the product they are selecting.

Products Jugo juice Village Juicery Juicy Melodies
 Blue Lagoon 100 ml priced at
$2.36
100 ml priced at
$2.56
100 ml priced at
$2.30
 Apple Ting 100 ml priced at
$6.35
100 ml priced at
$6.50
100 ml priced at
$6.25
 Apple
Mocktail
100 ml priced at
$2.78
100 ml priced at
$2.60
100 ml priced at
$2.64
 Bloody Mary 100 ml priced at
$0.89
100 ml priced at
$0.25
100 ml priced at
$0.69
 Virgin Mojito 100 ml priced at
$1.60
100 ml priced at
$1.50
100 ml priced at
$1.58
 Orange Lafra
Drink
100 ml priced at
$4.60
100 ml priced at
$4.65
100 ml priced at
$4.26
 Green Grape 100 ml priced at
$3.85
100 ml priced at
$4.02
100 ml priced at
$3.69
 Yellow
Mango Juice
100 ml priced at
$3.25
100 ml priced at
$2.40
100 ml priced at
$2.39
 Extra Ice
Cubes
1 glass with 4 cubes
at $0.96
1 glass with 4 cubes
at $1.00
1 glass with 4 cubes
at $0.90

PLACE
Regarding the store, truck and place of doing the business sit can be said that I will be
doing the business in the place of Toronto, ON, Canada which is one of the most famous place in
the area. Regarding the pricing strategy it can be said that the shop is much equipped with the
latest technological advancement which is much better than the competitors. Yes the visual impact
of your site match my positioning.
PEOPLE
Yes I do spend money on training services. I am hiring students from hotel management. They
have high level of customer service skills, good communication skills, have the ability to do
multitasking and are flexible with the job. High school certificate required for the entry in the
shop. They are not allowed to use cell phones while working. Yes we do have an uniform.
PROCESS
In order to ensure that the customers are getting what they expect from us we provide the
customers with a feedback emoticon share after having the drink. The three emoticons are happy,
pleased and not satisfied.
PERFORMANCE
• This is about consistency of delivering the benefits. How do you maintain a given level of
quality? How do make sure you deliver what you promise?
• Do you have 3rd party testimonials? Guarantees? Before and after pictures?
(200-300 words)
In order to maintain a given level of quality to the customers I try to provide the customers with
fresh fruits which are brought from the whole sale market directly. In order to maintain the given
level of quality I try to maintain the hygiene of the products. In order to ensure the promise I
gather a monthly feedback routine from the regular customers.
PROMOTIONS & ADVERTISING
This is AFTER you open. What are your marketing tactics?
• Signs on the buildings, signs on vehicles, business cards, and brochures are considered
advertising. What is the cost for this? Website construction cost and hosting need to be listed. (If
you are using an online purchasing module, that will be done later in operations.)
• Explain any social media you will be using, give a quick outline of what it will entail and
costs (social media does NOT just happen, and a lot of it is NOT free – how much are you
spending?).
• For each type of advertising/marketing you use, you need to tell me:
a) What you are using
b) How often/when you are using
c) How much it will cost

Signs on the buildings $30.69
Signs on vehicles $26.90
Business cards $14.96
Brochures $36.98
I will be using Google Market place which is one of the best marketing application found
in the present date. The cost of the application on monthly basis will be $600 dollars. I will be
using it on a monthly basis.
GETTING NOTICED
There will be grand opening or grand house opening for the fruit juice shop on the first date so
that it can attract huge amount of customers on the first date. The grand opening will be costing at
around more than $5000 to $6000 dollars. It will not be repeated on a monthly basis, this is the
main reason why it is grand opening.
PROMOTION EVALUATION
• Explain how you will measure the effectiveness of the promotional tactics/events you have
chosen and outline any backup plans for redirecting your promotional efforts. “Sales were up” is
not an evaluation or an explanation. Sometimes sales can go up (or down) and have nothing to do
with your promotion.
In order to, measure the effectiveness of the grand opening I will be evaluating the number of
customer data form the customers had filled up. Next I will evaluate how many customers were
present in the grand opening, the more the number the more the effectiveness will be determined.