Just Eat-Individual Case Study Analysis

Just Eat-Individual Case
Study Analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
Analysis of company(Just Eats)..................................................................................................3
Analyse the online food order and delivery market in Poland....................................................4
Analyse consumer buying behaviour (in Poland) for online food order and delivery................6
Marketing Mix Analysis of Company and its competitor...........................................................7
SUMMARY................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENECES............................................................................................................................10

INTRODUCTION
Global marketing strategy is determined as the effective strategy that is obtained by the
company while expanding their business at international market place and implementing
marketing efforts towards the same for enhancing awareness about them at marketplace. This
simply provides support to businesses in attaining success at global scale which also increases
their sales as well as probability (Schlegelmilch, 2016). The present report is based on Just Eat, a
British online food order and delivery company. The respective company was incorporated in the
year 2001 and is headquartered in London, England. The company is already performing well in
UK and other operating country but it is now emphasizing expanding its business in Poland for
attaining success in better manner. This report includes detailed description on analysis of the
Just Eats, further analysis of Poland's online food order and delivery market. At last, global
marketing strategy will be developed for Just Eats with the usage of Standardisation and
adaptation towards new market. Also application of marketing mix framework will also be
performed for enhancing chances of success at Poland.
Analysis of company(Just Eats)
The company basically works as the intermediary between food outlets or stores and
customers. It is an organization which is a public limited company having almost 30,000
restaurant across the world. Company mainly deals in providing online food services so that they
can attract large number of customers towards their organization. The key people of Just Eats are
Peter Duffy is the CEO, Paul Harrison (CFO) Just Eats is performing well with the UK market
and other countries, it is having stronger customer base which supports them in maintaining their
business functioning and attaining success in rightful manner. By analysing recent financial
implication due to Australian market, the company is planning to expand its business European
countries especially in Poland.
Current revenue of the company is almost £ 1.0 billion, whereas the net income of Just
Eats is almost £ 77.9 million as per the year 2018. From 2012-2017 CEO of the company was
David Rathros. Increase trend of digitalization has enhanced growth of this online food delivery
company which is offering quick delivery services to its customers from their favourite food
restaurant (Results and reports, 2020). Apart from this, it has been analysed that business
activities of Just Eats company is basically performed by total number of 3600 employees who
manages every work effectively and also contributes in the success of company in rightful
manner (Keegan, 2017). The company is also having strong presence in Italy, Switzerland which
is further moving to Canada too. Competitiveness within online food delivery service is
relatively high as it has major rivals such as Uber Eats, Mr. Delivery, Delivery.com, Delivery
Hero, DoorDash, Takeaway.com, Postmates, GrubHub and many other operates their at both the
national and international scale.