Analysis of the Impact of COVID-19 on Juventus FC and Proposed Solutions

This case study analysis examines the impact of COVID-19 on Juventus FC, including the challenges faced by the workers and proposed solutions to overcome the crisis. The report includes a literature review, Ansoff matrix evaluation, and growth strategies for the club.

Case Study Analysis

Contents
Chapter 1- Introduction to the case study........................................................................................4
Statement of the problem.............................................................................................................4
Research aims and objectives......................................................................................................4
Structure of the rest of the report.................................................................................................4
Chapter 2- Case Brief: Description of case study............................................................................4
Chapter-3: Problem statement, plan of analysis..............................................................................5
Literature review..........................................................................................................................5
Chapter 4: Analysis and Findings....................................................................................................8
Chapter 5: Proposed solution to problem........................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

Chapter 1- Introduction to the case study
Statement of the problem
The consequences of COVID – 19 pandemic have led to a considerable term of crisis for
football with matches that suspended or canceled and fundamentals events like UEFA
Champions League also got postponed. For more than a year, the turnover of European and Italy
club have been effectively affected by the absence of fans and supporters in stadium. During the
decade the pandemic issue of COVID – 19, football industry had faced effective disparities
among the clubs that have also worsened at the time of ongoing outbreak of the COVID – 19
pandemic. Sponsorship and commercial revenue is a fundamental source of income for
competition organizers, clubs and as well as national teams.
Research aims and objectives
Proposed Title – Strength and opportunities used by the firm to overcome the impact of
COVID – 19.
Research aim
“To determine Strength and opportunities used by workers to overcome the impact of
COVID – 19”. A case study on JUVENTUS FC.
Research Objectives
 To examine the impact of COVID - 19 on business
 To determine various Strength and opportunities used by the workers of JUVENTUS FC
 To measure the issues faced by the workers of JUVENTUS FC while using effective
Strength and opportunities
Structure of the rest of the report
The following report covers the scenario of the statement of the issues with effective
Research aims and objectives of the analysis, suitable term of the approaches for analysis with
Integrated assessment of the analysis - generate ideas or alternative solutions to the problems and
issues and as well as findings. At last it cover recommendations and as well as financial reports.
Chapter 2- Case Brief: Description of case study
This case is related with Juventus Football Club which was going in excellent way before
covid pandemic in 2020. Football in Italy is concerned with tradition and relates to people's

sentiments. Union of European Football Association (UEFA) is considered as an prestigious
tournament in Europe. Andrea Agnelli is hired as an president of club in 2010 which make
improvements in many sectors and have diversified income streams of club. Its major source of
income is television broadcasting where it earned well due to its fan base, rich history and
excellent performance of its players. Owners of Juventus Club has collaborated with Adidas and
Palace in order to launch their football clothing line. Gradually with the helps of its operations
and performance it become the global name and move ahead from their competing clubs (Ajmal
and Et. Al., 2021).
They have also developed their eco-friendly sports erena and training centre for their team.
Digital transformation of club involves promotion through digital means and selling of online
tickets has helped them to gain large fan base (Alonso and Et. Al., 2021). A new coach was
hired, named Andrea Pirlo has motivated and supported the team in such a way that it defeated
iconic Spanish team in UEFA competition. After this success, owner of Juventus Football Club,
namely Andrea Agnelli has made substantial investments for strengthening the team such as
acquisition of Cristinalo Ronaldo and adopting digital engagement. Cristinalo Ronaldo is an
excellent and well-known player who has bring his fan base to club.
However, it is not easy for club owners to operate in an efficient manner after breakdown of
covid pandemic. It was found that with increasingly growing revenues, its operating cost also got
raised due to substantial raise in pay of their team. This has impacted on their revenue in a very
negative manner. Owners were only get revenue from broadcasting that also have in decreased
amount. Revenue generated from selling of tickets are completely wiped out due to global
lockdown (Amankwah-Amoah, Khan and Osabutey 2021).
But fever of football is never decreased from the minds of people even at covid pandemic. At
that time virtual team football matches organised by Juventus Club helps to entertain fans. They
are trying to move forward after covid pandemic as it has decreased its revenues. Team has
excelled their performance in this period as doing excellent job.
Chapter-3: Problem statement, plan of analysis
Literature review
To examine the impact of COVID - 19 on business

According to the viewpoint of Fairlie, R. and Fossen, F.M., (2021) , the new term of
COVID -19 have intensely affected football sector as effectively. It is most followed sport sector
in the world in terms of financially and as well as socially. The clubs that have been effectively
hit financially that will particularly concentrates on the digital economy to eliminate the issues.
Challenges are high in the area that consider in the digital world at the similar ratio. As there are
three factors that are essential for the clubs in the new phase in terms of loyal supporter outlook
of attainment, adjusting themselves to the laws of financial sources, meeting the expectations of
the new and digitized fan generation. The football sector should ascertain the most effective
manner for itself and also evaluate negative issues of COVID – 19 and variation of dynamics
sections of the industry.
To determine various Strength and opportunities used by the workers of JUVENTUS FC
According to the viewpoint of Spiegel, M. and Tookes, H., (2021) , it covers strength and
opportunities for football sector during COVID – 19 pandemic issues -
Strength
As there are several sort of the measured that were adapted in respect to decrease its
effects of outbreak like efficient use of personal protective equipment (PPE) kit, physical
distancing, travel restrictions, tests and tracking and so on. That covers the major strength for the
football fans and supporters and as well as football clubs while managing their dealings. Another
strength of Juventus Club is to have a excellent team performance and digital transformation of
business operations.
Weaknesses
It is effectively have an impact by COVID – 19 pandemic issue as nations have imposed
several limitations to stop the spread of the COVID – 19. The management cut ground workers
to cover their lost revenue in which it will directly economical section when such newly football
clubs no longer afford to deal and sponsor their tournaments and as well as matches. It also cover
the scenario in which economists believe that can lead to global recession on the range of
effective depression.
Opportunities
The maximisation in media consumption that caused by COVID – 19 that does not a line
with outdated presenting mediums that structured their fundamental scheduling with innovative
sections. It is generally raise the section of adapting D2C services to distribute football sections.

Such facilities are effectively attractive now because they have no set schedule and large libraries
of content to hold individual occupied.
Threats
Tournaments cancellations and postponements also have impact on the football sector,
ticket holders, broadcasters and so on. It covers legal duties that involves sports events,
sponsorship dealings, and as well as pre paid ticket sales that will require to be presented and
followed in terms of the failure happening of major events and insurance policies that will no
doubt to be presented with low term of incurred sections of stakeholders.
To measure the issues faced by the workers of JUVENTUS FC while using effective Strength
and opportunities
According to the viewpoint of Yeganeh, H., (2021) , the impact of COVID – 19
pandemic issue will majorly affect the managerial outlook, impermanent and effective result
from stakeholders presented that the sports section that is resilient in the issues that had faced by
the business and about the supporters involvement. It also covers the challenges that are raised
and effectively being performed by it and it is effectively have an impact on the commercial
dealings with wider term of the relations that are featured for furthermore criteria in an effective
and efficient manner. It also have an adverse impact on the sponsors by having cancellation and
as well as postponement of the events that refers to the manner for sponsors to decrease the
brand awareness that they make agreement to terminate or maintain the scope their commercial
scheduling with players, event organizers and presenters. At the time period of January 2020 and
March 2020, the pandemic issue of COVID – 19 spread the imposition of such limitations to
most of the nations of the world. The imposition of such limits will measures that had lock -
down to control the spread of the pandemic in the world of the sports sector.
Applying Ansoff matrix to evaluate and plan for growth strategies
During corona pandemic, it becomes very difficult to mange their operations as global lockdown
has hit the economy in an adverse manner. It is essential for owners of Juventus Club to analyse
their operations and develop strategies tom grow as well as sustain depressed market situations.
Market penetration
This factor has stated that strategies should be developed in such a way that promotes
existing products into existing market (Evenett, 2020). This can be dine through extensive

market research and efficient marketing strategies. This can be adopted by owners of Juventus
Club by increasing promotions of their team.
Product development
It states that a new product should be offered in existing market. It can be performed by
organisations when they have excellent research and development department as they have to
develop new product (Marco-Lajara and Et. Al., 2021). This can be adopted by owners of
Juventus Club as they have marvellous team, coach and their clothing line as their products.
They can develop new income streams by collaborating with other broadcasting channels.
Market Development
This factor relates with developing new products in new market. This can be opt by
organisations by owing new new technology into developing new products. This can be adopted
by owners of Juventus Club as they have all the products and opportunities in order to cater
needs of untapped market through their clothing line.
Diversification
This factor relates with diversifying operations for opening up new revenue streams. This
can be opt by owners of Juventus Club by diversifying their operations by investing in some
other business venture. This is one of the riskiest method to move into as it involves new
products as well as new market.
Chapter 4: Analysis and Findings
Juventus Club is facing issue serious issue of declining revenues and decrease in income
streams due to corona pandemic. As global lockdown has stopped teams to play matches and win
varied series. Main revenue stream of selling their tickets has suffered a lot. This pandemic has
also takes lives of large number of fans of club. Owners are facing problems in paying high
amount of salaries to their players. As they have collaborated with excellent and well-known
football player Cristinalo Ronaldo who takes high amount of fees. It becomes a difficult situation
for club owners to operate with such less revenues. They are only generating their revenues
from television broadcasting.
Form the above analysis of varied opportunities and strengths provided in chapter 3, it
has been analysed that Juventus Club is a strong club which do not break down due to pandemic
situation. Although it is facing some issues and these are not ever lasting. Strengths of Juventus
Club are its performance of its team players and provocative thinking of its owner. Excellent

performance of team at grounds helps them in increasing their fan base. Their new coach has
also has its effective role in motivating and inspiring their team members in excelling their
performance. Proactive thinking of its president which helps in transforming their operations
digitally. This digital transformation helps them to operate virtual matches which further aids
them in engaging their fans with the club (Morikawa, 2021). Another strength of this club is to
have collaborations with excellent and famous players who has their own separated fan base.
This helps in generating more followers of the team which further aids in gaining more revenues
through tickets.
Digital transformation is an opportunity for Juventus Club as it has helps them to operate
some of their operations and in position to pay salaries to their players (Peng and Et. Al., 2021).
Club has presented its official website and mobile application in order to enhance their fans
experience. They have also provide with videos of playing shorts of different team players. From
those, fans can see videos of their favourite players as per their different perspectives. Another
opportunity present with Juventus Club is is excellent team performance. As new coach has
motivated and influence team members to excel their skills and perform better. This can help
them to win other series and championship in coming years and increase their revenues.
From the analysis plan, it has been concluded that in order to move on from pandemic
situation, owners of Juventus Club can go for market development option. It is considered with
entering new market with existing products. After covid pandemic, it is desirable for owners of
Juventus Club to invest a substantial resources in promoting their team through vast digital
technology. For this practice to be successful they can go for influencing more people in order to
develop more fan base. This exercise can also mean into searching more income streams. They
can go for collaborating with more television channels in order to increase their broadcasting
revenue. Option of market development has been adopted by owners of Juventus Club as they
have their excellent products in terms of their team, coach and valuable operations. They have
adopted digital transformation strategies which helps them to have valuable insights into
probable fans in order to influence them.
Chapter 5: Proposed solution to problem.
As per the above, it has been determined that During the decade the pandemic issue of
COVID – 19, football industry had faced effective disparities among the clubs that have also
worsened at the time of ongoing outbreak of the COVID – 19 pandemic. Sponsorship and

commercial revenue is a fundamental source of income for competition organizers, clubs and as
well as national teams. Moreover, Juventus Club is facing issue serious issue of declining
revenues and decrease in income streams due to corona pandemic. As global lockdown has
stopped teams to play matches and win varied series. Main revenue stream of selling their tickets
has suffered a lot. This pandemic has also takes lives of large number of fans of club. Owners are
facing problems in paying high amount of salaries to their players. So, some solution are
provided to respective entity that are as follows:
 They have to adapt the D2C services to distribute football sections. Such facilities are
effectively attractive now because they have no set schedule and large libraries of content
to hold individual occupied.
 Additionally, they have to opt Digital transformation as an opportunity because it has
helps them to operate some of their operations and in position to pay salaries to their
players. Club has presented its official website and mobile application in order to enhance
their fans experience. They have also provide with videos of playing shorts of different
team players
 It has been also proposed that the owners of Juventus Club can go for market
development option. It is considered with entering new market with existing products.
After covid pandemic, it is desirable for owners of Juventus Club to invest a substantial
resources in promoting their team through vast digital technology.
 This has been also proposed to respective firm that efficient use of personal protective
equipment (PPE) kit, physical distancing, travel restrictions, tests and tracking and so on.
All this would be helpful for the football fans and supporters and as well as football clubs
while managing their dealings.
 Furthermore, it has been also proposed to them that they have to collaborates with
excellent and famous players who has their own separated fan base. This helps in
generating more followers of the team which further aids in gaining more revenues
through tickets.
CONCLUSION
As per the above report, it has been concluded that COVID -19 have intensely affected
football sector as effectively. It is most followed sport sector in the world in terms of financially
and as well as socially. The clubs that have been effectively hit financially that will particularly

concentrate on the digital economy to eliminate the issues. Additionally, It also have an adverse
impact on the sponsors by having cancellation and as well as postponement of the events that
refers to the manner for sponsors to decrease the brand awareness that they make agreement to
terminate or maintain the scope their commercial scheduling with players, event organizers as
well as presenters.

REFERENCES
Books and Journals
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related challenges amid COVID-19 in service supply chains: evidence from emerging
market. The International Journal of Logistics Management.
Alonso, A. D. and Et. Al., 2021. Facing and responding to the COVID-19 threat–an empirical
examination of MSMEs. European Business Review.
Amankwah-Amoah, J., Khan, Z. and Osabutey, E.L., 2021. COVID-19 and business renewal:
Lessons and insights from the global airline industry. International Business
Review. 30(3). p.101802.
Evenett, S. J., 2020. Sicken thy neighbour: The initial trade policy response to COVID‐19. The
World Economy. 43(4). pp.828-839.
Fairlie, R. and Fossen, F. M., 2021. The early impacts of the COVID-19 pandemic on business
sales. Small Business Economics, pp.1-12.
Marco-Lajara, B. and Et. Al., 2021. Hotel strategies in times of COVID-19: a dynamic
capabilities approach. Anatolia, pp.1-12.
Morikawa, M., 2021. Productivity of firms using relief policies during the COVID-19
crisis. Economics Letters, 203, p.109869.
Peng, M. W. and Et.Al., 2021. Conglomeration,(de) globalization, and COVID-19. Management
and Organization Review. 17(2). pp.394-400.
Spiegel, M. and Tookes, H., 2021. Business restrictions and Covid-19 fatalities. The Review of
Financial Studies, 34(11), pp.5266-5308.
Yeganeh, H., 2021. Emerging social and business trends associated with the Covid-19
pandemic. Critical perspectives on international business.