This case study analysis focuses on the strength and opportunities utilized by Juventus FC to overcome the COVID-19 pandemic situation. It includes a literature review, Ansoff matrix application, and analysis of findings. The research aim is to identify strength and opportunities utilized by staff members to overcome the effects of COVID-19 pandemic situation. The report covers the impact of COVID-19 on the football industry, the strengths and weaknesses of Juventus FC, and the opportunities and threats faced by the club. The report also includes an application of the Ansoff matrix to evaluate and plan for growth strategies.