Strength and Opportunities Utilized by Juventus FC to Overcome COVID-19 Pandemic Situation

This case study analysis focuses on the strength and opportunities utilized by Juventus FC to overcome the COVID-19 pandemic situation. It includes a literature review, Ansoff matrix application, and analysis of findings. The research aim is to identify strength and opportunities utilized by staff members to overcome the effects of COVID-19 pandemic situation. The report covers the impact of COVID-19 on the football industry, the strengths and weaknesses of Juventus FC, and the opportunities and threats faced by the club. The report also includes an application of the Ansoff matrix to evaluate and plan for growth strategies.

Integrated Case Study
Analysis

Table of Contents
Executive Summary.........................................................................................................................2
Chapter 1- Introduction to the case study........................................................................................4
Statement of the problem ...........................................................................................................4
Research aims and objectives......................................................................................................4
Structure of the rest of the report................................................................................................4
Chapter 2- Case Brief: Description of case study............................................................................5
Chapter-3: Problem statement, plan of analysis..............................................................................6
Literature review.........................................................................................................................6
Chapter 4: Analysis and Findings...................................................................................................9
Chapter 5: Proposed solution to problem ......................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................11

Chapter 1- Introduction to the case study
Statement of the problem
The effects of COVID – 19 pandemic issues have lead to an efficient terms of the issues
with higher crisis for football in manner of matches that suspended or cancelled. It covers
effective events such as UEFA champions League that will got cancelled. By this, it include
several sections of the turnover of the European and Italy club that have been efficiently have an
impact by having deficiency of fans and supporters in the stadium. During the time of COVID –
19 pandemic issue, football sector had suffered with efficient terms of the disparities between the
clubs that have also worse at the time of the frequent outbreak of the COVID – 19 pandemic
issue. Sponsorship and as well as commercialized revenue is a basic source of income for
challenge arranger, clubs and as well as national groups and teams.
Research aims and objectives
Proposed Title – Strength and opportunities utilised by the management to overcome the
effects of COVID – 19 pandemic situation.
Research aim
“To identify strength and opportunities utilised by staff members to overcome the effects
of COVID -19 pandemic situation.” A case study on JUVENTUS FC.
Research Objectives
 To analyse the effects of COVID – 18 on management
 To identify several strength and opportunities utilised by the groups of JUVENTUS FC
 To evaluate the issues that had faced by the teams of JUVENTUS FC at the time of
utilising efficient strength and opportunities.
Structure of the rest of the report
The furthermore project covers the case of the statements of the problems with efficient
research aims and objectives of the analysis, effective section of the methods for analysis with
incorporated categorization of the analysis. As it produce thoughts of orientation with effective
and alternative base of the solutions for their issues and as well as their findings. At last it
involves recommendations and financial statements in an effective manner.

Chapter 2- Case Brief: Description of case study
This scenario is linked with Juventus Football Club that was presenting their dealings in
an effective manner before the period of the COVID – 19 pandemic in the 2020. Football in Italy
is related with traditional and effective dealing with individual's emotions. It follows Union
manner of the European Football Association (UEFA) is termed as a honoured competition in
the Europe. Andrea Agnelli is recruited as a president of the club in the year of 2010 that make
enhancement in several sections and have different field of the income streams regarding the
club. It follows major source of the income in Television broadcasting medium where it gained
effective dealing by having high fan base, rich past and effective presentation of their players.
Owners of the Juventus Club has coordinated with Adidas and Palace in respect to promote their
football brand of clothing area. Eventually, with the support of their functions and presentation it
will become a suitable name and move forward from their competing groups.
They have also created their eco – friendly sport field and training area for their players.
It also cover the manner of digital transformation of their clubs by including promotions by
digital mediums and selling of the online tickets that have supported them to acquire wider fan
base. On the other hand, A new coach was recruited, named Andrea Pirlo have encouraged and
help the groups in frequent manner that is discomfited iconic Spanish groups in UEFA
challenges. After their success, owners of Juventus Football Club, refers to the Andrea Agnelli
that have created significant investments for strengthening the groups like having acquisition of
Cristinalo Ronaldo and adapting digital involvement. Cristinalo Ronaldo is an effective and well
popular group members who have managing their loyal fan base to groups.
Hence, it is not effective for the team owners to functions in an effective way after
breakdown of COVID – 19 pandemic issue. It was ascertain that with high developing revenue,
their functional price will also get high and by it their significant raise in pay of their groups. It
have an impact on their revenue in an adverse way. Owners will only got turnover from
broadcasting that also have in declining number. It refers to the revenue that was produced from
selling of the tickets are effectively pass out by having global term of the lock down.
On the other hand, fever of football is never get decline from the mind set of an individual even
at the period of the COVID – 19 pandemic issue. At the time of virtual team of the football
matches, effective organized by Juventus Club will support to socialize their fans. They are

trying to move forward after having COVID – 19 pandemic as it will decline their term of the
revenue. Group have excelled their presentation in such year as performing effective job role.
Chapter-3: Problem statement, plan of analysis
Literature review
To analyse the effects of COVID – 18 on management
As per to the view point of Al-Samiri, R.A., (2021), the new section of the COVID – 19
pandemic issue have effectively have an impact on the football section as efficiently. It will
support the sport section in the world in terms of financial and social cause. The clubs that have
been adversely hit financially will effectively focuses on the digital economical condition and try
to overcome the problems. Challenges are increasing in the field that concern in the digital world
at the same ratio. As there are three element that are important for the teams in the new sections
in terms of the loyal base of supporters perspective with the aim of accomplishment, managing
them as per to the rules of financial divisions, satisfaction of their expectation with effective and
digitalised fan generations. The football section should identify an efficient way for themselves
and it will also measure negative issues of the COVID – 19 pandemic issue and global changes
of contemporary divisions of the sector.
To identify several strength and opportunities utilised by the groups of JUVENTUS FC
As per to the view point of Bailey, K. and Breslin, D., (2021). it involves strength and
opportunities for football section at the time of COVID – 19 pandemic issues that are as follows
-
Strength
It involves varied sort of the manner that was adopted in order to decline their impact of
outbreak such as effective use of personal protective equipment (PPE) kit, managing physical
and as well as social distancing, travel limitations, testing and tracking and many more. It
involves the fundamental strength for the football fans and it help supporters and as well as
football groups at the time of maintaining their operations. On the other hand, strength of
Juventus Club is to have an effective group performance and digitalised transformation of
managerial functions.
Weaknesses

It is efficiently have affected by having COVID – 19 pandemic situation as the country have
imposed various restrictions to resist the spread of the COVID – 19. An organisation will cut
down the ground employees to involve their lost revenue in that it will directly economical
division when such effectively football clubs will no effectively afford to functions and sponsor
their competition and as well as matches. It also involves the case in that economists manages
that they can lead to global recession on the level of efficient depression.
Opportunities
The higher term of media consumption that are the reason that cause by COVID – 19
pandemic issue that does not manages their lines with obsolete performance platforms that
manages their framework scheduling with creative divisions. It is basically raise the division of
adoption D2C facilities to distribute their football sections. Such services are efficiently
influencing their sections now and due to which they have no fixed programmes and larger base
of content to acquire their respective that will occupied by them.
Threats
The cancellation and postponement of their matches will have an impact on the football
section, ticket holders, broadcaster and many more. It involves legal duties that include sports
events, sponsorship sections and also pre paid ticket selling that will need to be performed and
followed in manner of the failure that happen fundamental programs and insurance policies as
well. As there is no doubt to be exist with lower term of incurred division of their stakeholders.
To evaluate the issues that had faced by the teams of JUVENTUS FC at the time of utilizing
efficient strength and opportunities.
As per to the view point of Battineni, G., and et.al., (2021), the effects of COVID – 19
pandemic issue will effective have an impact on the organizational perspective, impermanent and
efficient outlook from their stakeholders that performed their sports section that is spirited in the
problem phase that they had faced by the management and about it the fan base will also include
in it. It also involves several sort of the issues that are raised and efficiently being presented by
them and it is efficiently have an impact on the commercial sections with broader term of the
dealing that are structured for furthermore terms in an efficient and effective way. It is also
featured with negative courses of effects on the sponsors by facing higher term of cancellation
and postponement of their programs that defines to the way for sponsors to decline the brand

awareness that they make contract to terminate or manage their range and as well as commercial
programmed with teams, event planners and organizers. At the time of period of January 2022
and as well as March 2020, the pandemic issue of the COVID – 19 spread all over the world with
higher imposition of such restrictions to most of the country with effective term. The imposition
of such restrictions will evaluates that they had faced lock down to manage the spread of the
pandemic situation in the world of the sports industry.
Applying Ansoff matrix to evaluate and plan for growth strategies
At the time of the COVID – 19 pandemic situation, it will be highly tough to maintain their
functions as global term of lock down that has hit the economical conditions in a negative way. It
is important for the owners of Juventus Club to measure their functions and create tactics to
develop and as well as survive depressed market condition.
Market penetration
This section has refers that the tactics should be created in the manner in which they
advertise present goods into present field of the market place. It can be completed by extensive
market investigation and effective marketing tactics. It can be adapted by the owners of the
Juventus Club by maximising promotions of their groups.
Product development
It refers to that new product that should be provided in present market. It can be
presented by the management when they have superior research and growth division as they have
to create new goods. It can be adapted by the owners of the Juventus Club as they have effective
groups, coach and their clothing line in their goods. They can create new income sections by
coordinating with another broadcasting mediums.
Market Development
This factor will link with creating new goods in the field of new market. It can be
functions by business by adapting new technology into creating new goods. It can be adapted by
the owners of the Juventus Club as they have all the goods and opportunities in respect to
manages their demands of unexploited market by their clothing line.
Diversification
This factor link with different terms of the functions for opening up new turnover
sections. It can be functions by the owners of the Juventus Club by modifying their functions by

financing in some another managerial sector. It is one of the risky approach to move it into as it
covers new goods and as well as new field of the market place.
Chapter 4: Analysis and Findings
Juventus Club is facing higher term of problems in decreasing their turnover and income section
by having COVID – 19 pandemic situation. As the global lock down have stopped groups to play
their tournament and win several series. The fundamental section of selling their tickets will
involves higher term of issues. This pandemic issue has also take larger base of fans in the clubs.
Owners are also facing issues in paying higher number of salaries of their players. As they have
coordinated with higher and famous football players such as Cristinalo Ronaldo who take higher
number of fees. It become tough conditions for the club owners to functions with such lower
revenue. They are only producing their revenue from television broadcasting mediums.
From the above analysis of several opportunities and strength that offers in the scenario 3, it has
been measured that Juventus Club is an effective club that will not break down by having
pandemic situation. As the management are facing higher term of issues and such are not ever
lasting. Strengths of Juventus Club are their presentation of their group members and challenging
thinking of their owners. Excellent presentation of their group at ground basis that support them
in Maximilian their loyal fan base. Their new coach have also managing their efficient role in
encouraging and inspiring their group members in managing their performance in an effective
and efficient manner. Praoactive thinking of their president will support in changing their
functions digitalised manner. It will manages their digitalised transformation that support them to
functions their virtual role of matches that will furthermore help them in involving their fan with
their group. Other strength of this group is to have coordination with excellent and popular
players who have their own wider fan base. It will support in producing more followers of their
group that furthermore help in gaining higher revenue by tickets.
Digital transformation is an opportunities for the Juventus Club as that support them to functions
some of their functions and in conditions to pay incentives to their players. Groups have
demonstrated their official web-pages and mobile applications in respect to increase their fan
base experience. They have also offered with links of playing shorts of diverse group members.
From it, fans can see videos of their famous players as according to their diverse views. Other
opportunities will raise when they present with Juventus Club with higher superiority of their

group performance. As new coach will encouraged and influence their group members to stand
out their abilities and present effective. It can support them to win another sections and
championship in furthermore years and maximize their revenue.
From the analysis plan it has been concluded that in respect to shift on from COVID – 19
pandemic condition, owners of the Juventus Club can go for market growth sections. It is termed
with entering in new field of marker with present goods. After the impact of COVID – 19
pandemic situations, it is significantly for their owners of the Juventus Club to finance a
significance resources in advertising their groups by vast term of digital technology. For this
exercise to be effective in which they can go for attracting higher number of individuals in
respect to create higher fan base. This exercise can also meant into searching higher income
sections. They can be deal with managing and coordinating higher television mediums in respect
to create high fan base. This practice can also relates with searching higher income streams.
They can go for coordinating with higher television mediums in respect to maximise their
broadcasting turnover. Options of market growth has been adapted by owners of the Juventus
Club as they have their superior goods in the manner of their group, coach and valuable
functions. They have adapted digital transformation tactics that support them to have valuable
conditions into loyal fan base in respect to attract them.
Chapter 5: Proposed solution to problem
According to the above section, it has been identified that at the time of pandemic
situation of COVID -19, football sector had faced efficient disparities between the groups that
will get worst at the time of the pandemic. Sponsorship is an effective section of income for
challenges organisers, groups and national groups. Hence, Juventus Club faced effective issue of
decreasing revenue and decrement in income of sections by having pandemic impact of COVID
– 19. As the lock down have stopped the groups to play their matches and win several chains. It
follows major revenue stream of selling their tickets that has suffered higher risk. This pandemic
situation has also manages their larger base of fans. Owners are also facing issue in paying their
higher number of incentives to their team. By it, some solutions are offered to respective
management that are discussed below -
 Generally, they have to operate their digital transformation as a chance due to which they
support them to function some of their functions and in condition to pay incentivise to

their group members. Teams has performing their terms on official webpage and mobile
apps in respect to increase their fan experiences.
 It has been also relates with the owners of the Juventus Club that can go for market
growth. It is termed and will relates with entering in new field of market with present
goods. After the situation of COVID – 19 pandemic, it is desirable for owners of
Juventus Club to finance substantial resources in advertising their groups by digital
technologies.
CONCLUSION
From the above mentioned report it has been concluded that, COVID – 19 have effectively have
an impact on the football section. It is highly followed sport section in the world in the manner of
financial and social sections. The groups that have been efficiently hit socially will relates to
certain reason that focuses on digital means to digital economy to overcome the problems.
Generally, it also have negative effects on sponsors by managing their cancellation and
postponement of the programs with the manner to decline the brand awareness in an effective
and efficient manner.

REFERENCES
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