Case Study Analysis on Juventus FC's Strengths and Opportunities during COVID-19 Pandemic

Case Study Analysis

Table of Contents
Chapter 1 – Introduction to the case study.......................................................................................3
Describe the problem...................................................................................................................3
Research aims and objectives......................................................................................................3
Research aim................................................................................................................................3
Research Objectives.....................................................................................................................3
Mention the structure of the remaining report.............................................................................3
Chapter 2- Case Brief: Description of case study............................................................................4
Chapter – 3: Problem statement, plan of analysis............................................................................5
Literature review..........................................................................................................................5
Chapter 4: Finding and Analysis –...................................................................................................7
Chapter 5: Proposed solution to problem.........................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Chapter 1 – Introduction to the case study
Describe the problem
The results of Covid-19 pandemic have impacted the crisis in the football matches that
have led to the delay or suspending the events that were going to be happened such as the UEFA
Champions League which was delayed at the time. After a year, the sales of European and Italy
club were heavily impacted because the fans and supports were majorly missing in the stadiums
(Pété and et. al., 2022). At the time of pandemic crisis of Covid-19, the football sector had to
face some issues in their clubs that were destroyed during the time of outbreak in Covid-19
pandemic. The sponsorship and business profitability are a well known fundamental source of
profit for the organizers, clubs and national groups of football.
Research aims and objectives
Proposed Title – Strengths as well as opportunities of business who can recover in the
Covid-19.
Research aim
“There is a need to demonstrate the strengths and opportunities utilized by the people to recover
from the effects of Covid-19”. A case study on JUVENTUS FC.
Research Objectives
 To illustrate the effect of Covid-19 on the business.
 To know the strengths and opportunities utilized by the people of JUVENTUS FC.
 To examine the problems faced by the people of JUVENTUS FC with the use of
effective strengths and opportunities (Newman and et. al., 2022).
Mention the structure of the remaining report
The respective report mentions the scenario of some statement of the problems with the
proper research aims and objectives of the case study, there are suitable approaches applied for
the evaluation of Integrated assessment of the report, then there are some ideas and few solutions
acquired in this report for resolving the problems and difficulties which are acquired in the
findings. Finally, this report has a summary on some suggestions and the financial report at the
end of it.

Chapter 2- Case Brief: Description of case study
The case study explains about the Juventus Football Club that was better managed till the Covid-
19 arrived in 2020. Italy has a traditional way with football and it effects the sentiments of all the
persons there. Union of European Football Association (UEFA) is a well-known football
tournament of Europe in which Andrea Agnelli became president in 2010. They have made
many developments in several areas and diversified their profitability fields of club. This brings
profit for their profitability in television broadcasting (Cuschieri, Grech and Cuschieri, 2022).
The owners of Juventus Club have partnered with Adidas and Palace so that they can introduce
their football clothes. Hence this will improve their functioning and performance for making an
international name and competing against other clubs.
The club have made eco-friendly sports training centre for the players to practice. They have
been towards digital transformation which leads to their high selling of online tickets as well as
they earn more fan followings. Then they hired a coach, Andrea Pirlo who encouraged and
supported all the players so that they could compete against Spanish team in UEFA match. They
resulted in success so the owner made some alternatives in the team such as Cristiano Ronaldo
had acquisition as well as they gained digital techniques. Cristiano Ronaldo is the intelligent
player in football who has a large fan following.
Therefore, this is not simple for the owner to function in a proper manner after such
breakdown of Covid-19. This was predicted that the substantial raise in pay for the team will
result in growth of profitability as well as the operating costs. This has affected the profits of the
club in a very severe manner. The owners can get profit from the television broadcasts only
which was also less for their operations. The profit earned from selling the tickets was
completely changed since the worldwide lockdown (Calleja and et. al., 2022).
However, the fever of football was never gone down from thoughts of all the persons in the
Covid-19 pandemic also. During those times the football team matches were organised in a
virtual mode by the Juventus club which maintains the interests of public. The club is trying to
step more upward after the crisis times of Covid-19 pandemic as their revenues were down since
the time. The team has improved their performance as the period passed and they are doing an
excellent work now.