Case Study Analysis on Juventus FC's Strengths and Opportunities during COVID-19 Pandemic

This case study analysis focuses on the impact of COVID-19 on Juventus FC's business operations and the strengths and opportunities utilized by the club to recover. The report includes a literature review, Ansoff Matrix evaluation, and market development strategy. The study highlights the strengths of the club's performance, collaborations with famous players, and digitalization. The opportunities include increasing team performance and utilizing advanced technology. The market development strategy is recommended for the club to increase its popularity and revenue during the pandemic.

Case Study Analysis

Table of Contents
Chapter 1 – Introduction to the case study.......................................................................................3
Describe the problem...................................................................................................................3
Research aims and objectives......................................................................................................3
Research aim................................................................................................................................3
Research Objectives.....................................................................................................................3
Mention the structure of the remaining report.............................................................................3
Chapter 2- Case Brief: Description of case study............................................................................4
Chapter – 3: Problem statement, plan of analysis............................................................................5
Literature review..........................................................................................................................5
Chapter 4: Finding and Analysis –...................................................................................................7
Chapter 5: Proposed solution to problem.........................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Chapter 1 – Introduction to the case study
Describe the problem
The results of Covid-19 pandemic have impacted the crisis in the football matches that
have led to the delay or suspending the events that were going to be happened such as the UEFA
Champions League which was delayed at the time. After a year, the sales of European and Italy
club were heavily impacted because the fans and supports were majorly missing in the stadiums
(Pété and et. al., 2022). At the time of pandemic crisis of Covid-19, the football sector had to
face some issues in their clubs that were destroyed during the time of outbreak in Covid-19
pandemic. The sponsorship and business profitability are a well known fundamental source of
profit for the organizers, clubs and national groups of football.
Research aims and objectives
Proposed Title – Strengths as well as opportunities of business who can recover in the
Covid-19.
Research aim
“There is a need to demonstrate the strengths and opportunities utilized by the people to recover
from the effects of Covid-19”. A case study on JUVENTUS FC.
Research Objectives
 To illustrate the effect of Covid-19 on the business.
 To know the strengths and opportunities utilized by the people of JUVENTUS FC.
 To examine the problems faced by the people of JUVENTUS FC with the use of
effective strengths and opportunities (Newman and et. al., 2022).
Mention the structure of the remaining report
The respective report mentions the scenario of some statement of the problems with the
proper research aims and objectives of the case study, there are suitable approaches applied for
the evaluation of Integrated assessment of the report, then there are some ideas and few solutions
acquired in this report for resolving the problems and difficulties which are acquired in the
findings. Finally, this report has a summary on some suggestions and the financial report at the
end of it.

Chapter 2- Case Brief: Description of case study
The case study explains about the Juventus Football Club that was better managed till the Covid-
19 arrived in 2020. Italy has a traditional way with football and it effects the sentiments of all the
persons there. Union of European Football Association (UEFA) is a well-known football
tournament of Europe in which Andrea Agnelli became president in 2010. They have made
many developments in several areas and diversified their profitability fields of club. This brings
profit for their profitability in television broadcasting (Cuschieri, Grech and Cuschieri, 2022).
The owners of Juventus Club have partnered with Adidas and Palace so that they can introduce
their football clothes. Hence this will improve their functioning and performance for making an
international name and competing against other clubs.
The club have made eco-friendly sports training centre for the players to practice. They have
been towards digital transformation which leads to their high selling of online tickets as well as
they earn more fan followings. Then they hired a coach, Andrea Pirlo who encouraged and
supported all the players so that they could compete against Spanish team in UEFA match. They
resulted in success so the owner made some alternatives in the team such as Cristiano Ronaldo
had acquisition as well as they gained digital techniques. Cristiano Ronaldo is the intelligent
player in football who has a large fan following.
Therefore, this is not simple for the owner to function in a proper manner after such
breakdown of Covid-19. This was predicted that the substantial raise in pay for the team will
result in growth of profitability as well as the operating costs. This has affected the profits of the
club in a very severe manner. The owners can get profit from the television broadcasts only
which was also less for their operations. The profit earned from selling the tickets was
completely changed since the worldwide lockdown (Calleja and et. al., 2022).
However, the fever of football was never gone down from thoughts of all the persons in the
Covid-19 pandemic also. During those times the football team matches were organised in a
virtual mode by the Juventus club which maintains the interests of public. The club is trying to
step more upward after the crisis times of Covid-19 pandemic as their revenues were down since
the time. The team has improved their performance as the period passed and they are doing an
excellent work now.

Chapter – 3: Problem statement, plan of analysis
Literature review
To evaluate the effectiveness of Covid-19 on the business
As per the review of Farlie, R. and Fossen, F.M., (2021), the time of Covid-19 has
brought a big impact on the football industry in an intense manner. The football is the most
viewed sport in the worldwide in the matter of financial and social terms. The clubs have been
impacted financially and they can focus upon their digital economy so that they can suspend
their problems in their working. There are some challenges faced when the business confronts
the digital aspects of economy. The three drivers which are important for the firm in the new era
in the form of honest supporter outlook of attainment, compromising themselves for the laws of
financial work, providing the expectations of the new and digital fan following in the updated
world. This football industry must consider the highly effectiveness for themselves and they also
analyse the problems of Covid-19 and the differences in dynamics part of the sector.
To demonstrate different strengths and opportunities adopted by the people of Juventus FC
As per the study of Spiegel, M. and Tookes, H., (2021), there is an analysis of strengths and
opportunities of football industry in the time of Covid-19 pandemic problems –
Strength
They contain some different types of techniques that are acquired for the terms of depletion
in the impact of outbreak such they used to wear the Personal Protective Equipment (PPE) kit,
followed physical distancing, avoid travelling, testing and tracking (Oluwasanmi, 2022). This
became a big strength for the football watching spectators and supporters and the football clubs
also in the work of dealings. The other strength denoted for the Juventus Club was that they had
maintained a great team performance as well as the digital transformation in their business
functioning.
Weaknesses
The weakness of them was created by the impact of Covid-19 pandemic problems which
lead to the restrictions so that they can avoid the spread of virus. The management of the
business had to cut their costs for ground so that they can recover their funding, so this affected
their economical aspect directly and negatively. They were not able to deal and sponsor their
matches and tournaments after then. There was a scenario that had the ideas of economists in the
effect of global recession with a form of effective depression.

Opportunities
The public have increased their use of media since the Covid-19 which is a recent aspect and
trends of watching an online match and this made their fundamental scheduling in the terms of
innovative parts. This is had an increment in the acquiring of D2C services to spread the football
parts. These measures are more attractive in the recent generation as they have no fixed
schedules and big contents in libraries so as to hold the person in being occupied (Elcombe and
Hochstetler, 2022).
Threats
The tournaments were cancels and postponed which effected the football industry much in
the terms of ticket holder as well as broadcasters and many more. This has an aspect of legal
duties that includes sports events, ticket sales and sponsorship dealings as they are needed to be
showed and supported in the aspect of failure occurrence in big events and insurance policies
which will be showed in a less form of incurred parts of stakeholders.
To evaluate the problems faced by the people of JUVENTUS FC with the help of Strengths
and opportunities
As per the review of Yeganeh, H., (2021), the effect of Covid-19 outbreak problems had an
impact on the managerial outlook, temporary and proper responses from the stakeholders that
showed the sports part is resilient in the problems encountered by the business as well as the
supporter’s engagement. This had covered challenges and their effects on the business dealings
in the broad aspect of relations which are explains more further in a proper way. There was a
negative effect on the sponsors as the had to face cancellations and postponements of the
matches which depleted their brand awareness which was made in agreement to leave or balance
the scope for the business scheduling of the players, event management and the presenters. Since
the time of January to March 2020 the spread of virus leads to the restrictions in all the countries
which had controlled the sports sector.
Applying Ansoff Matrix to evaluate and plan for growth strategies –
During the time of COVID pandemic it becomes highly challenging task to company for run
their operational activities effectively as international level (Beșliu, Petelca and Garbuz, 2021).
Because during that time lockdown have been executed by the government and this strategy
effects the overall economy of the country and business activities negatively at large scale. Due

to this it is mandatory for Juventus Club to evaluate their operations and develop effective
market strategies for sustaining and growing the depressed market situation.
 Market penetration – It shows that strategies must be developed in such manner which
is beneficial for promoting the existing product effectively into existing market. This
could be done with effective marketing strategies and also with conducting deep market
research. All these marketing strategies and deep market research method are effectively
adopted by the owner of Juventus Club with for enhancing the promotions of their team.
 Product development – It refers to introducing new product between customer’s in
already existing market (Budiyanto and Sholeh, 2021). For developing new product
company made lot of investment in research and development department for developing
best quality and unique product. This strategy is effectively adopted by the owner of
Juventus Club in the form of having talented coach, team and their clothing line as their
products. They developed the new in stream with help of collaborating with various
broadcasting channels.
 Market development – It is concerned with introducing or developing new product in
new market. It is done by the organization with help of utilizing updated equipment’s and
technology. The advanced technology is adopted by the owner of Juventus Club for
increasing the availability of their products and opportunities. In this way the
requirements of the untapped market are easily caters by the organization through their
clothing line.
 Diversification – It refers to diversify the operational activities of the company for
establishing new revenue streams. Here Juventus Club adopted this strategy effectively
for diversifying their operations, product and services at large extent with help of made
investment at other business ventures. It is one of the highly risky method in compare
with other mentioned above strategies for involving new market as well as new product.
Chapter 4: Finding and Analysis –
Right now Juventus Club is some critical problems and due to that critical problems
income and revenue of firm are effectively decreased at large scale in COVID pandemic. Due to
worldwide lockdown teams are not able to win and play matches in varied series. During the
time of selling their tickets, their main revenue stream is suffered a lot and due to this customer
are easily decreased in large number. In COVID pandemic situation company owner are facing

lot of difficulties for providing high amount of wages to their players in time. For handling this
difficult situation organization are collaborated with well-known and excellent football player
Cristinalo Ronaldo who charged high fees. It becomes a highly complicated situation for club
owner to run their activities in such less profit. Their revenue is only generated with help of
utilizing television broadcasting.
After the above analysis of various strength and opportunities which is mentioned in
chapter 3, it is concluded that Juventus Club is a well reputed and strong club (Hsiao, 2021). Due
to their well established reputation they did not stop their services and games for customers in
pandemic situation. Although during the time of facing various problems their games are not
stopped. The main strength of this club is to good performance of their players and proactive
thinking of company owner. Due to the effective performance of the players within ground helps
them for enhancing their fan base at large scale. With help of effective coach motivation level of
the players are highly increased and always put their best effort in their role. Due to putting full
effort the popularity of the company is easily increased between public for long time. The other
strength of this club is to have collaborations with excellent and famous players who has their
own separated fan base.
In context Juventus Club, digitalization is an opportunity for run their operational
activities smoothly and also for generating their revenue at maximum level (Mohamed and
Sharin, 2021). With help od advanced technology Juventus Club has introduced some mobile
application and official website for increasing their fans experience. With help of technology
they are also able to facilitate videos of playing shorts of various team perspectives. In this way
fans are able to watch the videos of their favorite players for long hours or repeatedly. The other
opportunity for Juventus Club is that increasing the performance of the team effectively. With
help of new coach team members are easily encouraged or motivated for performing well in
game. It leads to increasing the chances of the players for winning championship and series in
next coming years.
From the above analysis plan it is concluded that market development option is a suitable
strategy for Juventus Club to increase their craze and popularity between customers effectively
during the time of COVID pandemic also. In market development existing product are used by
company for developing new market. After the end of COVID pandemic Juventus Club made lot
of investment in their substantial resources for promoting and encouraging their team with help

of vast digital technology. Due to the collaboration of firm with various digital channels
broadcasting revenues is highly increased for long duration. Due to the use of market
development strategy Juventus Club are able to achieve excellent product in terms of their
valuable operations, coach and team.
Chapter 5: Proposed solution to problem
According to the above information it is determined that during the time of COVID
pandemic food industry faced lot of disparities among the club (Latief, Asniwati and Akram,
2021). Commercial revenue and sponsorship is a fundamental source for club and competition
organizers to generate the revenue and profit within short duration. Due to global lockdown club
stopped their teams for winning varied series and also for playing matches. Due to COVID lost
their fans in large number which leads to decrease the popularity of their club in minds of
customers in long term. So for reducing these type of issues some specific solutions are
facilitated by respective entity which are described below –
 In context to Juventus Club, they must adapt the digitalization in effective manner in the
form of opportunity (Trigeorgis, Baldi and Katsikeas, 2021). Because with help of
technology firm are able to run their operational activities in smooth manner and it also
helps to increase their revenue at large extent. With help of high revenue firm easily pay
salaries to their players in time. Club facilitates their mobile application and official
website in front of public for increasing their fans at higher rate. They also facilitate
videos of playing shorts of different team players to customers easily.
 It is suggested to the owner of Juventus Club for choose the option of market
development strategy. Because in this strategy both product and market are newly
developed. Then after the end of COVID pandemic this club made lot of investment in
their substantial resources for promoting their team with help of using vast digital
technology.
 The other solution is that club must use their resources efficiently which includes use of
personal protective equipment (PPE) kit, physical distancing, travel restrictions, tests and
tracking and so on. All this are highly helpful for the football supporters and fans as well
as football clubs while managing their dealings.

 The last solution is that they have to collaborates with famous players and excellent
teams who has their own separated fan base (Udeh, Onuoha and Nwokorobia, 2021).
Due to the use of these two solutions company are able to generating more followers of
the team which further aids in gaining more revenues through tickets.

CONCLUSION
From the above data it is concluded that period of COVID – 19 provides deep impact on the
sports and football industry. Due to negative impact of COVID on spots sector customers are
highly decreased for watching their games in stadium and club which leads to decreased the
profit of firm at large level. The clubs are effectively faced difficulties for sustaining the
popularity of their games between public effectively. In addition, they also have great impact on
the sponsors by having cancellation and as well as postponement of the events that refers to the
manner for sponsors to decrease the brand awareness that they make agreement to terminate or
maintain the scope their commercial scheduling with players and organizers.

REFERENCES
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