JW MARRIOTT SINGAPORE 3
JW Marriott Singapore
1. Introduction
JW Marriot is a well-established brand in the accommodation and hotel sector with an
international presence spanning across multiple nations around the globe (Marriot_Inc, 2019).
JW Marriott International, founded and named after its owner JW Marriott, has undergone
significant metamorphosis in its quest to become a giant in this competitive business. The
legend goes that, the current well-known establishment was started as a root beer stand by its
owners almost a century ago (Dhir, 2019). Its long-standing history is probably one of the
reasons for it's widespread and success as they have had a lot of time to practice, study the
market, regroup and develop. It is undoubtedly one of the largest establishments in the hotel
business worldwide, with close to 6000 luxurious hotels in different cities all over the world.
Combined, the hotels have a staggering capacity of more than a million rooms for
accommodation. JW Marriot is indeed a force to reckon with as it dwarfs similar business not
only in terms of growth and development but also returns wisely.
JW Marriott Singapore, in particular, is part of this franchise located in South Beach,
Singapore in the southeastern part of the continent of Asia. It is a landmark in this part of
Singapore and is well known for its modern architectural designs coupled with its flourishing
heritage. JW Marriot Singapore is composed of three huge individual buildings with an
additional two blocks (Wernick & Glinow, 2012). It’s a 7-star hotel standing next to the
famous Suntec City. It features over 600 standard guest rooms for accommodation purposes.
There are also 47 suites specially decorated and can be made to suit a particular occupant. JW
Marriott also takes care of the business-minded individuals by offering a grand ballroom and
about 17 meeting halls. Recreational wise, JW Marriott Singapore scores highly by availing
two outdoor swimming pools and a sky garden (Gunaratna, 2017). Some of these features

JW MARRIOTT SINGAPORE.

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