JW Marriott Marketing Analysis 2022

JW Marriott 0
Marketing

JW Marriott 1
Contents
Introduction.................................................................................................................... 2
SWOT analysis............................................................................................................... 2
Product......................................................................................................................... 3
Conclusion..................................................................................................................... 4
Reference................................................................................................................... 5

JW Marriott 2
Introduction
JW Marriott hotel is a part of the Marriott international chain. It was founded by J.Willard
Marriott who is a founder of Marriott Corporation. It provides more luxurious services and
amenities. It was established in 1984 and its headquarter is in Bethesda, Maryland, United States.
It provides services in 84 locations across the world and includes 4200 properties. The location
of JW Marriott is considered Hybrid and multi-channels which are prime location and luxury
living. The brands of JW Marriott are Gaylord Hotels, Courtyard Marriott, Fairfield Inn,
Renaissance Hotels and Resort and Marriott Execustay (Marriott, 2019).
Social Media Strategy of JW Marriott includes the pages on Facebook, Twitter, Instagram,
youtube channels and LinkedIn accounts. It helps in reminding the customers that they have
services that care for people. Latest trend of JW Marriott is to listen the customers through
twitter feeds and posts on facebook. They had initiated the campaign #TravelBrilliantly for
encouraging the customers for submitting the Ideas for improving the experience of Hotel
(Marriott, 2019). They had included the key metrics for analysing the brand performance through
social media.
SWOT analysis
Strengths
JW Marriott is high brand recognition and recall. It is a strength of the hotel that they follow the
operational norms strictly. Top management design the code of conduct.
Marriott international includes the presence in more than 122 countries and provides more than
1.2 million rooms to customers. They focus on innovation in operations for which they integrate
the commitments and innovation which ensures the money value. It provides a wide range of
satisfying products and services (Caccamo, et al., 2018).
Weaknesses
The Weakness of Hotel is that they excessively focus on expanding which causes the problem of
maintaining standards in services. Marriott is a system-oriented company, and every employee