E-business of K9 Prime

This article discusses the industry and market analysis of K9 Prime, an online library for study material with solved assignments, essays, dissertation etc. It covers the target market, competitive analysis, SWOT analysis and more. The article also provides insights into Australia's pet industry and market analysis.

Running head: E-BUSINESS
E-business of K9 Prime
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E-BUSINESS
Table of contents
Industry and market analysis..........................................................................................2
An insight into Australia’s Pet Industry.....................................................................2
Market analysis..............................................................................................................3
Market research..........................................................................................................4
Willingness to spend..................................................................................................4
Competitive analysis..................................................................................................4
Demographic prediction.............................................................................................4
SWOT analysis of K9 Prime..........................................................................................5
Strengths.....................................................................................................................5
Weakness....................................................................................................................5
Threats........................................................................................................................5
References......................................................................................................................6

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Industry and market analysis
An insight into Australia’s Pet Industry
Political Harsh policies imposed by the
government
Political unrests
Economic Inflation
High exchange rates
Fluctuation in the prices of the raw
materials
Social Changing needs of the customers
Technological Latest and modern machines
Software with high speed and internet
connection
Legal Consumer Protection Act
Performing Animals Regulation Act
Environmental Solid waste management
According to Pet Ownership in Australia 2016 report, there are more than 24 million
pets, overpowering 23.77 million. This reflects the 101:100 ratio between the humans and
pets residing in the threshold of Australia. In terms of pet ownership, Australia accumulates
62% share, emerging as one of the highest household rates of pet ownership. 5.7 million out
of Australia’s 9.2 million population own more than one dog, cat, fish, birds, reptiles and
other types of pets (Petsaustralia.org 2018). Almost two of the five households of Australia
have pet dogs, which is 38%. Their family members give these dogs quality training. Herein

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lays the importance of K9 Prime, which reduces the worries of the family in terms of training
their dogs.
Market analysis
The Australians are emotionally attached to their pets. This is the reason for 29%
increase in the average expenditure on pets and 33% per animal. This is the calculation of the
phase 2013-2016, which escalated the sales revenue of the pet training service providers. This
escalation enabled the pet trainers to contribute heavily in the Australian economy.
According to the Pet Ownership report, the Australian households spent more than 12.2
billion$ on pet products and services. This is 42% increase since the period of 2013
(Animalmedicinesaustralia.org.au 2018). Expenditures per category includes food, veterinary
services, pet healthcare products, accessories, grooming, boarding and mining, insurances,
competitions and memberships, therapies and training behavior, transport, healthcare
treatments, walking and others. In this, most of the money is spent on buying food for the
dogs.
In terms of the expenditure by pet type, dogs are on the top of the graphs. The average
is $1975 per year. Social media enables the training providers to engage with large number of
audience (DaSilva and Trkman 2014). Indulging in partnership with the trade union members
helps the service providers to cope up with the financial instabilities like inflation, high
exchange rates and fluctuation in the prices of the raw materials.
Target market
The families where all the members are working can be the targets of the K9 business.
Training these dogs would be beneficial in terms of looking after the security of the house.

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Market research
Conducting search engine optimization would help the personnel in establishing
contacts with skilled and qualified dog trainers. Along with this, market research would help
the personnel to get acquainted with the different moods of the dogs at different times. This
would help in planning relevant training lessons for the dogs (Primek9training.com 2018).
Willingness to spend
Effective utilization of the organizational resources would act as allowance for the
customers in terms of exercising their purchasing power.
Competitive analysis
Conducting door to door campaign for advertising the new training programs for the
dogs would add to the stock of customers. Along with this, selling dog foods through door to
door campaigning would provide the personnel with the opportunity to gain an insight into
the approach of the customers. Apart from this, establishing stores, consisting of the dog
foods and medicines would act as an efficient means in terms of attracting the customers. For
this, social media marketing would be helpful in terms of increasing the trafficking of the
audience towards the brand image (Primek9training.com 2018).
Demographic prediction
If the stores are established in the threshold of Australia, then both the native and the
foreign customers would be attracted. Surveying the customers regarding the breed they
possess and its requirements would be helpful in terms of providing relevant training
services.

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SWOT analysis of K9 Prime
Strengths
The presence of skilled and efficient trainers is one of the greatest strengths of K9
Prime. This is in terms of catering to the needs of the dogs and puppies. Along with this, the
business also consists of boarding services for the dogs while the family goes for the vacation
(Primek9training.com 2018).
Weakness
Safety is one of the areas in which K9 Prime lacks the other brands of the pet care
industry. The business lacks modern devices for verifying the identity of the dog trainers.
Moreover, the unpredictability of dog’s mood aggravates the complexities in terms of
executing the business activities. (Primek9training.com 2018).
Opportunities
The trainers, for organizing cultural shows, can use spacious lawns. These shows
would help the personnel to assess the capability of the dogs in showing what they have
learnt. Involvement of the family members of the dogs can be beneficial in terms of making
the events successful (Primek9training.com 2018).
Threats
Negligence towards introducing security policies for the personnel, dogs and the
family members would act as a life risk for the business. Along with this, it might also result
in the loss of lives. Rude behaviour of the dogs in front of the external experts would add
vulnerability into the market position of the business (Primek9training.com 2018).

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References
Animalmedicinesaustralia.org.au (2018). Pet Ownership in Australia 2016. Available at :
http://animalmedicinesaustralia.org.au/wp-content/uploads/2016/11/AMA_Pet-Ownership-in-
Australia-2016-Report_sml.pdf [Accessed on 14th April 2018]
Burgess, S. and Bingley, S., 2014. The small business social media web presence: an
Australian snapshot. ECSM 2014 University of Brighton Brighton, UK 10-11 July 2014, p.72.
DaSilva, C.M. and Trkman, P., 2014. Business model: What it is and what it is not. Long
range planning, 47(6), pp.379-389.
Petsaustralia.org (2018). Pet Industry statistics. Available at: https://petsaustralia.org/pet-
industries/industry-statistics/ [Accessed on 14th April 2018]
Primek9training.com (2018). About us. Available at:
http://www.primek9training.com/home.html [Accessed on 14th April 2018]
Wood, L., Martin, K., Christian, H., Nathan, A., Lauritsen, C., Houghton, S., Kawachi, I. and
McCune, S., 2015. The pet factor-companion animals as a conduit for getting to know
people, friendship formation and social support. PloS one, 10(4), p.e0122085.