Product Offerings and Target Market of Kathmandu Holdings

Kathmandu Holdings is a retail chain of stores specializing in travel apparels and equipment. They offer waterproof jackets, down jackets, thermals, fleece jackets, footwear and socks, sleeping bags, tents, and travel and camping accessories. Their target market includes individuals aged 25-40 years with mediocre to upper mediocre income who enjoy hiking, cycling, trekking, and traveling to distant places. They also target government-sponsored events and campaigns undertaken by different NGOs in Australia. In 2017, their revenue was NZ$445.35 million and net income was NZ$34 million.