Kathmandu Holdings is a retail chain of stores specializing in travel apparels and equipment. They offer waterproof jackets, down jackets, thermals, fleece jackets, footwear and socks, sleeping bags, tents, and travel and camping accessories. Their target market includes individuals aged 25-40 years with mediocre to upper mediocre income who enjoy hiking, cycling, trekking, and traveling to distant places. They also target government-sponsored events and campaigns undertaken by different NGOs in Australia. In 2017, their revenue was NZ$445.35 million and net income was NZ$34 million.

Discover Kathmandu Holdings' travel gear stores, revenue, income, and customer base.

Product Offerings and Target Market of Kathmandu Holdings

This marketing analysis explores the background, product offerings, target market, and innovation strategies of Kathmandu Holdings Limited, a retail chain specializing in travel apparel and equipment. The analysis reveals that the organization has a diverse range of products that cater to the demands of customers who have inclinations towards hiking, cycling, trekking, and traveling to distant places. The organization has developed products for both female and male customers, which has helped the business in grabbing over a huge market base. The continuous innovation approach of the organization has helped the same in upholding the proficiency for modifications in the business model as per the changing market trends and demands of the customers.

Business Development

Leadership Management

Marketing Analysis of Kathmandu Holdings Limited

This article discusses the marketing communication strategies of Kathmandu Holdings Limited, a New Zealand-based company that designs and retails clothing and gear for tourism and outdoor usage. It covers the company's inventive marketing, empowered business thinking, data and technology-led method, fostering the capability of people, creativity, SWOT analysis, marketing mix, and target segments.

Finance

Data Science and Big Data

Marketing Communication for Kathmandu Holdings Limited

Professional Development

Theoretical Computer Science

Artificial Intelligence

Global Information System Strategy: Kathmandu Retailer

International Marketing

This assignment explores the optimization of marketing channels for Kathmandu Holdings Limited in the Australian market. It discusses the background of the company, market variables, product variables, company variables, intermediary variables, environmental variables, and behavioral variables. The assignment also provides recommendations for achieving effective channel management.

Product Offerings and Target Market of Kathmandu Holdings

End of preview

Marketing Analysis of Kathmandu Holdings Limited

Marketing Communication for Kathmandu Holdings Limited

Global Information System Strategy: Kathmandu Retailer

Marketing Channel Design and Integration - Assignment 2

Product Offerings and Target Market of Kathmandu Holdings

End of preview

Marketing Analysis of Kathmandu Holdings Limitedlg...

Marketing Communication for Kathmandu Holdings Limitedlg...

Global Information System Strategy: Kathmandu Retailerlg...

Marketing Channel Design and Integration - Assignment 2lg...

Marketing Analysis of Kathmandu Holdings Limited

Marketing Communication for Kathmandu Holdings Limited

Global Information System Strategy: Kathmandu Retailer

Marketing Channel Design and Integration - Assignment 2