Management and Strategic Management: Kathmandu.co.nz

Management and
Strategic
Management:
Kathmandu.co.nz
Name
Institution

Introduction
• Kathmandu is an inspirational iconic brand synonymous
with adventure, innovation, and passion.
• It is a transnational chain of retail stores that sells travel
and adventure outdoor apparel and equipment.
• It is a top-notch retailer of clothing and equipment for
travel and adventure in New Zealand.

Section 1:
Part A: Mission, Vision, and Objective
• Mission: To inspire adventure in everyone
• Vision: To produce a brand and products that encourage
everyone and anyone to get out there and get going.

Section 1:
Part B: Improved Vision and Mission
• Objective: To create a sustainable brand and products
that improve the customer engagement with 20% in the
next three months through the creation of distinct and
customer-tailored brand and products.