The clinic has a current strategy focused on differentiation, delivering high-value services at a higher cost. To increase its relative market share, the clinic should focus on reducing prices while maintaining service quality. The Business Model Canvas highlights key partners (patients, suppliers, doctors), activities (therapy, counseling, research), value propositions (homely environment, affordable treatment), customer relationships (personalized communication), and segments (mental health patients). Key resources include employees, finances, and space, with channels for expansion and cost structures including salaries and rent. Revenue streams come from patient visits, referrals, and medicine sales. The clinic will track KPIs such as patient contacts, visit numbers, and revenue generated.