1CASE STUDY: KEITH DUNN & MCGUFFEY’S RESTAURANT
Part 1
Synopsis
Keith Dunn was gravely dissatisfied and angry with the reviews he received from the
employees concerning an organizational survey. He received zero from a number of employees
and quickly went on to fire them. However, he realized later that contrary to his beliefs of his
well treatment of employees, the employees of his restaurant did not feel well treated. Keith
Dunn was well aware of the issues of the restaurant industry as he had spent 13 years in the same
business. He was unhappy as he had earlier thought that he was in good terms with the
employees. Keith Dunn opened his restaurant with his partner in Atlanta and was able to garner
significant revenue of 415 thousand dollars. However, the company was approached by an
interested mall agent who wanted the restaurant to make a further 300 thousand dollars. The
restaurant still agreed despite ending the year in red due to making large payments. The new
venture is Ashville was an initial huge success but began to lose ground. Sometime later the
CUDA contest was initiated that resulted in unfair internal competition. The company received
further setback due to unfair competition and irregularities in team performances.
Symptoms
The symptoms of this case are lack of planning, ineffective engagement of employees,
intolerant attitudes towards employee feedback, development of excessive ego among the
owners.
Problems
The problems that can be identified are the lack of respect for the feedback of the
employees. Moreover, there is a problem in regards to the quick decisions that are taken by the
owners. The fact that the owners in the end introduced systems to increase productivity that did

+13062052269

info@desklib.com