Kellogg's Entry and Expansion in India: Opportunities, Actions, Failures and Remediation
Added on 2023-05-30
10 Pages1937 Words497 Views
Running head: INTERNATIONAL BUSINESS
International Business
Name of the Student
Name of the University
Author note
International Business
Name of the Student
Name of the University
Author note
Answer to Question 1
Introduction and Background of India
The report helps in the overall analysis and background of country India along with
the analysis of the Kellogg’s company. Furthermore, the discussion related to the
opportunities of Kellogg’s will be done while entering into India and the actions are required
to be analysed which are taken by Kellogg’s. Moreover, the failures along with the different
consequences are required to be identified and the remediation steps are needed to be
analysed effectively.
India which is also known as Republic of India is country of South Asia and it is the
seventh main country by area along with the second most populous country in the entire
world. India is bounded by Indian Ocean on South, Bay of Bengal on Southeast and Arabian
Sea on Southwest. It has the area of more than 3,287,263 square kilometres and the
population of India is 1.2 billion and this is the most populous democratic country in the
entire world as well. Lastly, the military force is the strongest force in entire India and the
coastline of India is 7517 km long in comparison to the other countries (Jha).
Answer to Question 2
Background of Kellogg’s in India
Kellogg’s is one of the American multinational food-manufacturing organization
which is headquartered in Battle Creek, United States of America. In India, tries to produce
different kinds of convenience foods which is inclusive of cornflakes along with different
cereals which has helped them in increasing their business (Kellogs.com). Additionally, this
was being seen that Kellogg’s tried to open their first manufacturing site and store in
Mumbai, India in the year 1994.
Introduction and Background of India
The report helps in the overall analysis and background of country India along with
the analysis of the Kellogg’s company. Furthermore, the discussion related to the
opportunities of Kellogg’s will be done while entering into India and the actions are required
to be analysed which are taken by Kellogg’s. Moreover, the failures along with the different
consequences are required to be identified and the remediation steps are needed to be
analysed effectively.
India which is also known as Republic of India is country of South Asia and it is the
seventh main country by area along with the second most populous country in the entire
world. India is bounded by Indian Ocean on South, Bay of Bengal on Southeast and Arabian
Sea on Southwest. It has the area of more than 3,287,263 square kilometres and the
population of India is 1.2 billion and this is the most populous democratic country in the
entire world as well. Lastly, the military force is the strongest force in entire India and the
coastline of India is 7517 km long in comparison to the other countries (Jha).
Answer to Question 2
Background of Kellogg’s in India
Kellogg’s is one of the American multinational food-manufacturing organization
which is headquartered in Battle Creek, United States of America. In India, tries to produce
different kinds of convenience foods which is inclusive of cornflakes along with different
cereals which has helped them in increasing their business (Kellogs.com). Additionally, this
was being seen that Kellogg’s tried to open their first manufacturing site and store in
Mumbai, India in the year 1994.
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