KENKO COFFEE And Its Environment

Introduction
The business is a process which can be termed as dynamic
that may involve number of stakeholders and each exhibit
their activities and strategies. As the business may get
affected by factors either internal factor or external factors
(Sousa and Rocha, 2019). This report is going to observe
significant factors on Kenko Coffee in UK with help of
SWOT and PESTLE models.
KENKO COFFEE And Its Environment
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External Environment:
PESTLE Analysis: Pestle analysis is used to identify the external
factors of the company that create impact on the company during
their development and growth phase. Pestle analysis include six
factors and that is political, economic, social, technological, legal
and environmental:
Political factors: This factor include the political influence or
concerns of politics. This factor also helps the company to analysis
political stability like in the UK the government is stable to this
create good impact on the company.
Social factors: The social factor include some social surrounding of
the consumers like their culture, ethics, religion. The company has
affirmative impact because of satisfaction of the consumers because
they provide service according to their wants.
Technological factors: The consciousness of Technology is much
important for acquiring some advance techniques in the company. As
the company is not much aware about the technologies so create bad
impact on the company.
Legal factors: This factor create positive impact on the company
because as the company follow all the norms and act as per the
policies like consumer’s rights, employee’s safety and many more
(Baltaci and Balcı, 2017).
Economic factors: In this the economic condition of the country
plays an important role. As in UK the economic condition is quite
good so this factor create good impact because is of their high
disposable income of their consumers.
Environmental Factors: Kenco company providing below the
maintenance of biology is well-being and maintain good place
towards the waste and pollution by applying some recycling
measures.
How the company impact
its context External
Environment
The report has described the external and internal
associated factors which may affect the business of
Kenco Coffee. The evaluation of these factors may
provide better understanding and may helpful to consider
better strategies to overcome.
Internal Factors
SWOT Analysis of KENKO COFFEE:
Strengths: High demand of caffeine by consumers and the
base of customers.
Weaknesses: Competitors of firm and introduction of new
products.
Opportunities: Price the differentiation and the
international can determined as opportunity of a firm
Threats: Threats may conclude as local cafes and bigger
established firms such as Starbucks, Cafe Coffee Day etc.
The structure of organisation is constructed in such a way
which is governed by ample of rules and regulations. The
Kenco understands these factors and in order to overcome
from these factors they adopted policy for sustainability in
the current market.
References
Sousa and Rocha, Á., 2019. Educational leadership for
the 21st century. International online Journal of
educational leadership, 1(1), pp.1-4.
Baltaci, A. and Balcı, A., 2017. Complexity leadership: A
theorical perspective. International Journal of
Educational Leadership and Management, 5(1), pp.30-
58.