BSBRES401 - Desktop and Laptop Research Report for Kerr Deliveries

This research report assesses the desktop and laptop requirements for Kerr Deliveries, a company expanding its operations from Sydney to Melbourne and Brisbane. The report addresses Robert Kerr's need to replace outdated computers and equip new staff with appropriate technology. The methodology involves secondary data analysis to compare computer brands like Apple, Samsung, Dell, and HP based on price, design, equipment, and quality. Findings indicate that Samsung offers a balance of quality and affordability, aligning with Kerr's budget constraints. The report includes comparative tables and concludes with a discussion of the findings and a list of references. Desklib provides a platform for students to access similar solved assignments and study resources.

PRESENT RESEARCH
INFORMATION
Presented by
(Name of the
Student)

Introduction
• The case scenario evaluates in-depth information on how Kerr
has to face difficulties in expanding the entire business process
from Sidney to Melbourne due to the lack of implementation
advanced technology.
• The computers that the staffs are using for maintaining
appropriate organizational data is not very much updated.
• Therefore, Robert Kerr intends to purchase 20 new
computers, 13 new laptops, 50 PDA for GPS tracking and
so on.

Overall goals of the
research
• To purchase 15 new laptops and 15 new desktops
of lightweight
• To be restricted within a moderate budget due to
economic constraints
• To get the facilities of latest version of Microsoft
office software

Methodology
• The secondary data method helped to collect
immediate response of current buyers with the help of
which Kerr got an overview about the current market
demands of different computer brands such as Apple,
Samsung, Dell and HP.
• However, secondary data analysis method focuses to
show an effective comparative overview in terms of
price, design, equipments and quality standard.

Findings and conclusion
(Desktop)
Name of the
items
Apple 27" iMcc
3.2Ghz i5 with Retina
5K display
Samsung Every jg station
MV65
HP pavilion
510-p052 a
desktop
Dell Optiplex
960 Slim
Desktop
Price range $28000 $19000 $1200 $26950
Microsoft
office software
0 0 Extra Charge 0
Annual
support service
$7000 $8000 $6000 $ 7000
Interoperabilit
y
Limited Exceptional Exceptional Limited

Findings and conclusion
(Laptop)
Name of
the items
Mac book pro Samsung ATIV
book 9 plus
HP pro book 430
G3
Dell Inspiron 155558
Laptop
Price range $23000 $15000 $11000 $20000
Weight 1.45kg 1.42kg 1.67kg 1.50kg
Annual
support
service
$7,000 $8,000 $6,000 $7000
Interopera
bility
Limited Exceptional Exceptional Exceptional

Discussion
• After evaluating the entire findings it can be
analyzed that Samsung has left major market craze
in terms of both quality and as well as affordability.
• Kerr being a moderate cost of customer was seeking
for low budget product along with its quality.
• Therefore, the target participants who are selected
for participating in the survey method are not from
premium cost of customers

References
• Malik, M.E., Ghafoor, M.M., Iqbal, H.K., Ali, Q., Hunbal, H., Noman, M. and Ahmad,
B., 2013. Impact of brand image and advertisement on consumer buying
behavior. World Applied Sciences Journal, 23(1), pp.117-122.
• Rageh Ismail, A. and Spinelli, G., 2012. Effects of brand love, personality and image
on word of mouth: The case of fashion brands among young consumers. Journal of
Fashion Marketing and Management: An International Journal, 16(4), pp.386-398.
• Singh, D., 2013. The brand personality component of brand goodwill: some
antecedents and consequences. Brand equity & advertising: Advertising's role in
building strong brands, 83.
• Tuškej, U., Golob, U. and Podnar, K., 2013. The role of consumer–brand identification
in building brand relationships. Journal of business research, 66(1), pp.53-59.
• Urde, M., Baumgarth, C. and Merrilees, B., 2013. Brand orientation and market
orientation—From alternatives to synergy. Journal of Business Research, 66(1), pp.13-
20.