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Keto chips company marketing strategy

   

Added on  2021-05-31

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Keto chips company marketing strategy1KETO CHIPS COMPANY MARKETING STRATEGYName:Department:School:Course:Date:
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Keto chips company marketing strategy2Keto chips company marketing strategyNew product development The company came up with a new product that suits the taste of its customer and made aninnovation to attract more attention. Keto chips will make up of cheddar cheese, sea salt, onion powder garlic, and chilli powder, cumin and paprika, and Calamansi syrup. The most significant value proposition for combined marketing campaign will be directed to the nutritional value in each bottle. The name Keto chips give an impressive and highly distinguished brand name, permitting for incredible labeling abilities. Price-size distribution of Keto chips200grams sachet$1.99300grams sachet$2.99500 grams sachet$4.491kilogram sachet$7.99The potential barrier to entryThe threat of entry (low): in term of products differentiation, the existing firm has a good brand image and customer loyalty (Bunn and Ellis 2012, pp. 660). Therefore, it is going to be very difficult for any new entrant to have the capital required to contend with such firms(Cunningham and Harney 2012, pp. 57). The threat of substitutes: there will be little threats to the KETO chips and people are preferring to eat healthy foods, easy and conveniences one. Influence of customers: the UK consumers negotiating power is high as there is low cost in switching to another product (Mosley and Barrow 2013, pp. 37).
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Keto chips company marketing strategy3Power of suppliers: there is a wide range of suppliers with direct competition and thus, the retailer can change suppliers with low cost.Competitive rivalry: the competitions among the business will affect the industry's profitability.(Felgate and Fearne 2015, pp. 471)Key buyer behavior trends Cultural moves towards reducing anxiety and stress, and adopting a more mindful attitude, is seeing and focusing more on health and self-care (Alexander and Doherty 2009, pp. 6). The portability and ease of keto foods mean more brands are diversifying their products rangeincluding the health-boosting offerings. Personalisation is growing trends which are largely driven by a faster pace of life, an evolving need for conveniences and higher digital expectation from users (Aaker 2012, pp. 12).Indication of key competitorsVarious supermarkets have differing strategies trying to appeal slightly diverse types of clients(Piercy, Cravens, and Lane 2010, pp. 5). The shops can be subdivided into higher status and price (Waitrose and M&S). By values, more ranges, and special offers (Safeway, ASDA, Morrison, and Tesco). Lower prices and bargain stores (Iceland, Lidl, Somerland, and Aldi)(ASDA 2017).Marketing objectives
Keto chips company marketing strategy_3

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