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Marketing Techniques in Travel and Tourism Industry : Report

   

Added on  2020-01-16

14 Pages4158 Words287 Views
MARKETING IN TRAVEL AND TOURISMSTUDENT NAME:STUDENT ID:1

Table of Contents:Introduction:....................................................................................................................................3Task 1...............................................................................................................................................3LO 1. Understanding the techniques and values of marketing in the travel and tourism industry..3P1.1 Key concepts of marketing used in tourism business..............................................................3P1.2 Collision of marketing process on travel and tourism sector and some travelling locationswith respect to Morocco and Egypt.................................................................................................5P1.3 Factors that harm consumer influences and demand in the travel and tourism industry........5P1.4 Analyzing the role of segmentation of market and its effectiveness in planning at ThomasCook Group.....................................................................................................................................6Task 2:.............................................................................................................................................7LO 2: Importance of the marketing as a management technique in travelling industry..................7P2.1 Influences of strategic planning of marketing:........................................................................7P2.2 Marketing research on travel and tourism business................................................................8Task 3...............................................................................................................................................9P3.2 Significance of service sector mix elements to the tourism industry....................................10P3.3 Notion of entire tourism product to Thomas Cook...............................................................10Task 4.............................................................................................................................................11LO 4: Use of promotional methods in travelling industry.............................................................11P4.1 Importance of promotional strategy in marketing.................................................................11P4.2 Planning and justifying the promotional campaign:..............................................................12Conclusion.....................................................................................................................................14Reference List................................................................................................................................152

Introduction:The tourism and hospitality industry is one of the most important in the whole economy.In recent years travel and tourism have become an integral part of creating an impact on thedeveloping growth of a country’s economy in terms of traveling sector. Money making andproducing opportunities in career are the core benefits of tourism. Tourism marketing isconsidered to be the operation of the techniques and principles of marketing field in a field oftourism. The management of Tour Operator Thomas Cook plans to create a summer 2018holidays for a Morocco and Egypt. For many countries and regions across the globe, it is themost vital way of welfare. Travel and tourism plan to continue to grow the wide economy byincreasing economic growth. The study shows the impact of marketing on travel and tourismsector, uses of marketing promotional mix and the campaign to develop this sector gradually.Figure 1: Thomas Cook Logo(Source: Thomascook.com. 2017)Task 1P1.1 Key concepts of marketing used in tourism businessAccording to Navickas and Malakauskaite, (2015, p.12) in order to increase themarketing growth rate in the business of tourism for creating huge identity and importance of itglobally, following concepts have discussed below:3

Production concept: Products that are available widely and comparatively cheap arepreferred by the customers most. This concept is more operation oriented.Product concept: Products that offer the high quality, conduct, or creative traits aremostly favored by the customers. The product concept has faith on its consumer and says thatloyal consumers are those who get variety of product options and advantages from the company.Selling concept: When the tourism company belligerently promotes or sells their serviceor product, the consumers buy their products more. Apart from this, marketing is also donewidely to attract the target audience on a large number.Marketing concept: This concept believes in pull strategy of marketing where it statesthat the brand needs to be strong enough to attract the consumers automatically in choosing theparticular brand over their competitors through huge marketing.Social marketing concept: The customer and society’s wellness will be preserved by thecompany on focusing the requirements of target markets and by delivering outcomes better thanthe competitors in terms of other tourism businesses.Figure 2: Key Concepts of Marketing(Source: Xu et al. 2016, p.1124)4

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