Key Considerations of Strategic Plans for Etisalat

Key considerations of strategic plans
• Critical evaluation of the major issues related to the external environment including the activities of
the closed competitors.
• Introduction of new products with innovated technology is the key concern for the Etisalat (Ali and
Usman 2013).
• Innovation of the consumer-effective good and services at cheaper rate.
• Introspection of the company’s resources, capabilities and drawbacks (Schaarschmidt and Kilian
2014).
• Implementation of strategic business plans in order to retain the extensive client domain.
• Business expansion to the unexplored area is another probable commercial strategy (Kumar 2015).
• Acquisition of small companies in order to enhance the productive capability and financial strength in

Plan summary
 On account of implementing the
required business strategies the
company expects to have some internal
and external organizational changes
(Bharadwaj et al. 2013).
 The employees associated with the
company must be trained in order to
get them prepared with the advanced
technology (Mangi and Siddiqui 2013).
 Etisalat expects to experience some
modifications of the existing
organizational structure.