logo

Key Drivers of Consumer Shopping Behaviour

   

Added on  2020-06-06

13 Pages4511 Words56 Views
Research Proposal
Key Drivers of Consumer Shopping Behaviour_1
Table of Contents1. INTRODUCTION.......................................................................................................................31.1 Overview..........................................................................................................................31.2 Rationale of Study............................................................................................................41.3 Research Aim...................................................................................................................41.4 Research Objectives.........................................................................................................41.5 Research Questions..........................................................................................................42. LITERATURE REVIEW............................................................................................................52.1 Importance of Mobile shopping.......................................................................................52.2 Key drivers of consumer shopping behaviour..................................................................63. METHODOLOGY......................................................................................................................73.1 Research Philosophy........................................................................................................73.2 Research Design...............................................................................................................83.3 Research Approach...........................................................................................................83.4 Research Type..................................................................................................................93.5 Data Collection Method...................................................................................................93.6 Sampling technique........................................................................................................103.7 Data Analysis..................................................................................................................103.8 Ethical Consideration.....................................................................................................114. Expected outcome......................................................................................................................115. REFERENCES..........................................................................................................................13
Key Drivers of Consumer Shopping Behaviour_2
1. INTRODUCTION1.1 OverviewIn today, competitive market the business firm is focused towards diverse activities inorder to advance the organisational capabilities. It has been noticed that mobile and wirelesstechnology is one of key aspect in business operations. It has also promoted the use of mobileapplication in diverse manner and ensures to accomplish key goals and objectives. Thedeveloping retail culture is described by the broad utilization of portable innovations, highavailability, universal processing and contactless advancements, which empower buyers toencounter shopping in an unexpected way. Truth be told, inventive portable advances give newapparatuses (applications) which can isolate the snapshot of procurement from the snapshot ofviable utilization. By enabling shoppers to make buys by cell phone and gather them at home orat a store the organizations are having nonstop change (Mobile app marketing insights: Howconsumers really find and use your apps. 2016). It assists in meeting objectives and ensures thatkey standards are properly maintained. The point of this paper is to comprehend the degree towhich portable innovations affect customer conduct. It will likewise permit to accentuation onthe drivers persuading buyers to embrace the customer experience of portable shopping. Truth betold, these advancements change both the way shoppers' entrance and expend data. It haslikewise turned into the manner by which firms and associations achieve customers and conveytheir administrations. Versatile promoting depends on the dispersion of intelligent andcustomized data by defeating the worldview time-space where customary advertisingmethodologies occurred. It clearly indicates that using mobile applications the businesses areeffectively promoting its business opportunities. As same, Tesco is also conducting advertisingon mobile to attract more customers. Along with this, business firm also consider sustainabledevelopment in practice using such practices and ensure that goals and objectives are beingaccomplished. Mobile application usage provides easiness to customers as well as business firmin order to accomplish objectives. Truth be told, it incorporates new showcasing exercises ledthrough a universal system that buyers may get to anyplace and whenever from their cell phone,in view of an abnormal state of network and setting mindfulness. It provides a better opportunityto the business firm and ensures to accomplish needs of business(Wang, Lia and Yang, 2013,The moderating role of consumer technology anxiety in mobile shopping adoption: differentialeffects of facilitating conditions and social influences)
Key Drivers of Consumer Shopping Behaviour_3
1.2 Rationale of StudyConsumer loyalty assumes an exceptionally noteworthy part in the present focusedcondition of any industry. It is basic for the organizations to centre on conveyance of item andstandard of administrations which are offered by them. These are those angles which fulfil theclients and delineates about their experience towards the item and administration of organization.There are not very many explores which are led on investigating the effect of versatileapplication on the shopping knowledge of clients. In present era businesses are using mobileapplication development strategies as critical aspect for business opportunities. This factor hasmotivated expert to analyse the factors related to the practice and its impact on the customerexperience. Key rationale behind the selection of topic was to analyse the online shoppingexperience of retail stores. Use of mobile technology and other technical aspects has beenadvanced in recent years which have also enhanced the morale to select the study. Key purposebehind the selection of organisation is that Tesco PLC is offering continuous development in itsmobile application to enhance customer satisfaction. It has also motivated to have selection ofTesco for the present study. 1.3 Research Aim“To assess the impact of mobile application on the shopping experience of customers: A studyon Tesco PLC”.1.4 Research ObjectivesTo explore the latest trends related to mobile application and its usageTo identify relation between mobile application easiness and shopping experience ofcustomersTo evaluate key drivers of consumer shopping behaviour towards Tesco PLCTo recommend ways that allows improving mobile application development for bettershopping experience of customers within Tesco PLC.1.5 Research QuestionsWhat are latest trends related to mobile application and its usage relevancy?How mobile application easiness and shopping experience of customers relates to eachother?What are key drivers of consumer shopping behaviour towards Tesco PLC?
Key Drivers of Consumer Shopping Behaviour_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic Management for the Competitive Advantage
|9
|2351
|253

Case Study on Neiman Marcus
|14
|3028
|266

Technology Entrepreneurship
|16
|450
|33

Literature Review on Service Quality and Mobile Application Taxi Service
|2
|785
|452

Computer Project : Proposal
|17
|3376
|188

Impact of Digital Technology on Business Activities: A Study on Qbic Hotel
|4
|1897
|80