Key Role of Marketing With Functional Units

Added on - 04 Oct 2020

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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................1P1 Key Role of marketing with functional units....................................................................1P2 Different types of organisational functional areas related to marketing...........................3TASK 2............................................................................................................................................6P3 Comparative discussion of marketing mix........................................................................6P4 Market plan.......................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing essentials can be described as all those factors which are necessary to bestudied thoroughly to get required results. Marketing is an important activity which should becarrying out by different types of organisations to promote their products by several methods ortechniques. Promotional events are mandatory to be conducted by an enterprise to make peopleaware about goods or new feature which is added to the same product. It is necessary to conductvarious kinds of marketing activities such as advertisement, poster, banner, pamphlets and so on(Baines, Fill and Page, 2013). This report is based on Cadbury which is a British multinationalconfectionery company that is wholly owned by Mondelez international since 2010. It wasfounded by John Cadbury in the year around 1824, almost 194 years ago. This assignment willdiscuss about key roles and responsibilities of marketing function and it's relation toorganisational context. It also involves comparative description of marketing mix between twoorganisations and a market plan is given below.TASK 1P1 Key Role of marketing with functional unitsMarketing refers to an essential activity of an organisation to be carried out in effectivemanner to promote particular product brand. This will provide support in boosting up image ofcompany along with improving required productivity as well as profitability. Cadbury can applyseveral effective promotional events to attract more clients along with retaining the current onesfor a long and gain better profits. Role of marketing with different functional units is givenbelow:Distribution (Channel management): - The term distribution can be described as to thatprocedure in which products or service are distributed to different areas in shops so that it willbecome available for people. It is necessary to determine the demand of customers according tovarious geographical areas and them supply bulk of goods in required quality in proper period oftime (Bowie, Paraskevas and Mariussen, 2014). Customers will switch to other brand if they didnot get the availability of product easily. Cadbury have to identify different needs and wants ofclients and supply chain should be maintained enough to conduct distribution of goods in anappropriate manner. It will help people to purchase products at desired time to fulfil their desires.1
Product (Service management): - The final item after completing manufacturingprocess and ready to sale is known as product. This involves about to carrying out an effective aswell as efficient production procedure which provide support to manufacture desired product. Itis necessary to first identify needs, wants, demands, taste, preferences and desires of clients thenproduce an appropriate product (Brassington and Pettitt, 2013). This will facilitate to improvefeatures of goods in correct way and support to attain satisfaction of customers for a long time.Cadbury have to focus on different requirements of various types of people and then put properefforts to fulfil their demands in desired way. This will help to grab more market share throughachieving more customers.Promotion: - This can be described as to carrying out an effective as well as efficientpromotional activities to imp[rove number clients and sales on regular basis. It can be donethrough conducting an appropriate procedure to make people aware about beneficial features ofthe particular product as well. These events are helpful as they are responsible for improvedproductivity and profitability of the company. Cadbury have to focus on promotion and conductmore attractive and creative activities so that they can attract more people towards the brand andearn required profits.Pricing: - The pricing is an important factor because apart from features of product, priceis motivating element for customer which helps them to make an appropriate decision to buy aproduct. Price of a product involves cost of manufacturing and profit of company and thisamount should be paid by people who are going to purchase goods. It is necessary fororganisations to take care of budget of income of target clients as it will make decision to buy orswitch to another brand. Cadbury have to make different products at various range of price sothat every individual become able top buy their goods and take benefits.Selling: - The term selling can be described as to provide particular product or service topeople in exchange of money so that they can fulfil their needs and wants properly (Cleverley,2017). Selling is all about to just sell goods to clients and at accurate price so that they can earndesired profit on it. Cadbury have to focus on it's selling procedure which helps to gain morenumber of consumers that facilitate to gain required outcomes on daily basis.Financing: - This can be explained about the money or funds which are mandatory to runa business, every single activity requires investment to be carried out and generate desiredoutputs. It is necessary to invest needed amount of capital and maintain margin of safety so that2
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