P1 Key Roles & Responsibilities of Marketing Function - Pdf

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing function............................................................1
P2 Roles and responsibilities of marketing relate to the wider organisational context..............2
TASK 2............................................................................................................................................3
P3 Marketing mix of company....................................................................................................3
TASK 3............................................................................................................................................7
P4 Marketing plan of an organization.........................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is one of the vital part for business organization through which company
easily impressed and attract number of customers in relation of products. It is refer to the
management by which company exchange relationship with consumers by providing them
quality products and services. The main advantage of marketing is to bring innovation within the
product line as it helps in improving the brand image of the company at market place (Rossi,
Allenby and McCulloch, 2012). As it refer to various activities such as selling, delivering,
advertising products to large number of customers by understanding their needs. This will helps
in capturing customers attention in relation to company products. It contribute in accomplishing
set goals and objectives of the company. Present report is based on IKEA, is as multinational
company which sells furniture, kitchen and home accessories to larger number of customers.
Project discussed about roles and responsibilities of marketing function as it helps in catering
customers demand. Along with this marketing mix and plan also mentioned here which
contribute in determining the actual performance of the company at market place.
TASK 1
P1 Key roles and responsibilities of marketing function
Marketing is an essentials procedures for company to manage their products and
customers demand as well. This may leads in enhancing their brand image at market place by
delivering quality products and services. Along with this, marketing department also contribute
in implementing and promoting company and its services. It helps in capturing customers
attention and market share as well. In addition of this, there are some major roles and
responsibilities of marketing function through which IKEA easily attain their predetermined
goals and objectives. All these are as follows:
Marketing information system: It is major role of marketing function to manage as well
as collect information of customers. As it is beneficial for the company to make and deliver their
products accordingly. One of the main advantage of this is to develop positive and healthy
relationship with customers and at the same time also increase loyalty customers towards the
company (Clow and James, 2013). This will enhance competitive brand image of the company.
Along with this, IKEA should keep all the information of customers confidential so that they can
make their products attractive.
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