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Key Roles and Responsibilities of Marketing Function - Doc

   

Added on  2020-10-04

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MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 Roles and responsibilities of marketing in organizational context........................................2P3 7p's of marketing mix.............................................................................................................4P4 Marketing Plan.......................................................................................................................6CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing act as tonic for the company as it assist in evaluating the demand and needs ofmarket in context to services offered by an organisation. Marketing manager appointed by thefirm is responsible for the all functions of marketing department and structure. The report willanalyze the roles and responsibilities of Your destination, the transport company which isplanning its expansion in Manchester after three years of functioning in London, Essex. Further,it will outline the marketing mix factors of leading transport company that national express incontest to new transport entity. Thus, it will outline the marketing plan which is important for thefor transport business before expanding its operation which comprise Pestle analysis, Swot andclearly defined objectives and marketing strategies. P1 Key roles and responsibilities of marketing function.To Marketing OfficerFrom Marketing Manager Date 31st October 2017Subject: Key roles and responsibilities of marketing functionThe key roles and responsibilities of Marketing manager of Your Destination is formulating andimplementing effective strategies of marketing according to requirements. The roles ofmarketing manager in market function comprises defining of objectives and functions,organizing promotion activities and events, enhancing consumer base and loyalty in existingmarket and in new market, evaluating effective marketing strategies, understanding traveler'srequirement, tracking the strategies and functions of rivalries in transport industry like Nationalexpress. The major responsibilities of marketing manager are, Conducting market researchwhere the manager research market factors to analyze the travelers needs and requirementaccording to changing preferences (Breton and Martín, 2011). This done by the team at the timeof declining sales or at the time of expansion plan. In this the marketing manager focuses onanalyzing the strength and weakness of company to analyze its internal strength and weaknessto deal with the changes. Moreover, Developing marketing strategy is the major responsibilityof marketing manager of Your Destination is responsible for formulating effective marketingstrategies which will assist the company in its expansion plan at Manchester. The strategies areformulated according to services and market requirements of travel industry. The foremostresponsibility of marketing manager of Your Destination to maintain appropriate and friendly1

relation with travelers which helps the firm in evaluating its strengths and weakness which canassist during the expansion market development plans. Further, After evaluating the gaps andneed of changes in existing services, marketing manager of Your Destination plans a strategywhich assist the team in expanding its business operation according to data collected fromresearch (Gupta, 2017). Further, in this the ultimate motive of the travel company is to examinesales and profits to ensure profitable returns from the enhancement. Apart from this,communication is important for the marketing team to have communication with consumers todetermine their response over the services offered to them. Moreover, interaction with travelersassist the company in establishing strong consumer base and loyalty. At Last, It is important formarketing manager of Your Destination to coordinate and cooperate its efforts with the salesteam as the department to analyze the consumer response towards the services offered totravelers. Hence, Key Elements of Marketing function are, Advertising, Personal Selling,Events and Sponsorship, Attractive packaging, Sales promotion (Khurana, 2017) andMaintenance of public relations. Before expansion plan it is responsibility of Marketingmanager to identify the pattern of delivering services in which Your Destination has twospecific operation Business to business in which the firm can provide services to people throughsome trips cu coordinating with trip organizing companies and hotels whereas in business toconsumers the enterprise can provide its services directly to consumer. This the majorresponsibility in which the marketing manager performs the analysis to identify the demand forparticular services which can assist the organisation in making profits.P2 Roles and responsibilities of marketing in organizational context.To Marketing OfficerFrom Marketing Manager Date 31st October 2017Subject: Roles and responsibilities of marketing in Your DestinationRoles and responsibilities of marketing manager in organisation are completely different fromindividual responsibilities of marketing manager for marketing department. Further, it isimportant for the manager to establish cooperation and coordination with all other departmentsof the organization in order to analyze the strength and loopholes and to increase efficiency andeffectiveness in the expansion plan of company. The travel companies in Manchester like2

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