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P1. Key Roles and Responsibilities of the Marketing Function

   

Added on  2020-10-22

18 Pages5067 Words350 Views
Marketing Essentials
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Table of ContentsINTRODUCTION ..........................................................................................................................1LO1..................................................................................................................................................1P1. Key roles and responsibilities of the marketing function.....................................................1M1. Roles and responsibility of marketing in the context of marketing environment...............2D1. evaluates the key elements of the marketing function and how they are interrelated withthe other function units of the firm.............................................................................................3P2. How roles and responsibility of marketing relate to the wider organisation........................3M2. significance of interrelationship between marketing and other functional units of theorganisation.................................................................................................................................5LO2..................................................................................................................................................6P3. Marketing mix.......................................................................................................................6M3. How coca cola and Pepsi-co achieve their business objective through their differenttactics...........................................................................................................................................8LO3.................................................................................................................................................9P4 & (M4). Marketing plan ........................................................................................................9CONCLUSION..............................................................................................................................12REFERENCES .............................................................................................................................13
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INTRODUCTION Marketing essential defines as the process of the creating and delivering goods andservices for consumers. Marketing plays an important role in every successful industrialestablishment because it increases the productivity of the company by providing productinformation to consumers in terms of the price, quality and methods for using the products.Report presents the various roles and responsibility of the marketing functions and also evaluatesthese roles and responsibility with the wider organisational context. Study also defines thecomparison of various ways in which different organisation apply the marking mix in themarketing planning process to achieve business objective. Assignment also produces andevaluate a basic marketing plan for Coca cola company for increasing its sales rate.LO1P1. Key roles and responsibilities of the marketing functionMarketing defined as the important tool of the organisation which helps in increasing theproductivity and profitability of the firm through providing goods and services to consumers.Marketing is the process of thinking which provides the information about customer need andsatisfaction to the enterprise.Marketing is the key aspect of every successful business unit. Marketing is animportant function in the coca cola because it helps in increasing the productivity of thefirm through advertising and providing product information to consumers. It also buildsthe better relationship between consumers and Coca cola company by providing highquality goods and services according to the need of the customers.Marketing function plays a significant role in Coca-cola because it helps the firm inidentifying the source for potentially successful product in the market and then helps in thepromotion of the product. It involves various tools for promoting company’s product suchas marketing research, product plan, development process, promotion, sales, and customerservice. Marketing department also responsible for creating brand image of Coca-cola andidea which best communicate the brand values (Shaw, 2016.).Setting marketing strategyIt is the responsibility of the marketing manager to set the marketing strategy along withoverall company strategy and objective. This strategy helps the organisation in increasing the1
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