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Key Roles and Responsibilities of Marketing Functions

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Added on  2020-06-06

Key Roles and Responsibilities of Marketing Functions

   Added on 2020-06-06

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Marketing Essentials
Key Roles and Responsibilities of Marketing Functions_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing functions...........................................................1P2 Roles and responsibilities of marketing relate to wider organisational context....................4TASK 2............................................................................................................................................6P3 Comparison between two organisation by applying marketing mix for accomplishobjectives.....................................................................................................................................6TASK 3............................................................................................................................................9P4 Evaluation of basic marketing plan........................................................................................9CONCLUSION ............................................................................................................................14REFERENCES..............................................................................................................................15.......................................................................................................................................................16
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INTRODUCTION Marketing is the crucial and important technique in the modern business entities that involves inunderstanding of consumers demands, marketplace and many other (Definition of Marketing,2017). It is also essential for the organisation in building profitable and long lasting relation withcustomers. It is used to create, satisfy and keep the customers by providing quality and effectiveproducts to the customers at affordable price. It is the best process and activity of interestingpotentials clients and customers in business services or products (Baker and et. al., 2016). Itinvolves selling, promoting, distributing and researching goods.“According to Americanmarketing association Marketing is the set of institution and process of delivering,communicating, creating and provides exchange which has more value about partners, clientsand customers at large”. In this assignment, company consider is Cadbury, it was established byJohn Cadbury in 1824. This report determined regarding the roles and responsibility ofmarketing functions, interrelation between marketing functions and organisational department,7P's of marketing mix and marketing plan. All these are essential for the business to increasetheir profitability and productivity ratio. TASK 1P1 Key roles and responsibilities of marketing functionsMarketing is one of the main and important part of the each and every business in orderto produce their goods and services in marketplace. This is an essential process which includesdifferent activities like selling, distributing, communicating and offering quality products toaudience in systematic manner (Bastable, 2016). This activity also includes various functionswhich is beneficial and valuable for the enterprise to attract large number of customers towardsquality products and services. There are different functions of marketing but manager of Cadburycompany is mainly focuses on applying seven aspects which are determined as below: Marketing information management: It can be stated as an necessity and beneficialfactor which is used for gathering information from inside and outside the sources oforganisation. Main motive of Cadbury is applying this function is to make effective decisionregarding achievement of long term success and growth. In the organisation, main role of thisfunction is to identify all information and data about customer taste and market trend. 1
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