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KFC Market Audit & Strategic Marketing Objectives

Develop a 10-minute group presentation on company audit and resultant strategic marketing objectives for KFC.

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Added on  2023-01-11

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This presentation provides a market audit of KFC, including a brief history, competitors analysis, SWOT analysis, PESTLE analysis, customer analysis, and marketing strategy and objectives.

KFC Market Audit & Strategic Marketing Objectives

Develop a 10-minute group presentation on company audit and resultant strategic marketing objectives for KFC.

   Added on 2023-01-11

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KFC - Market Audit & key
Strategic Marketing Objectives
KFC Market Audit & Strategic Marketing Objectives_1
Table Of Content
Introduction
Brief history of company KFC in Fast Food Industry
KFC In UK
KFC (UK) Competitors analysis
KFC Micro and Macro analysis
KFC SWOT Analysis
KFC PESTLE Analysis
KFC Customer analysis
KFC Stakeholders matrix analysis
KFC Marketing strategy and Objectives
Conclusion
KFC Market Audit & Strategic Marketing Objectives_2
Introduction
Market audit can be said to methodical, significant as well as
unprejudiced review with appraisal of entire marketing
operations of an entity. The presentation is prepared of KFC
which is fast food restaurant addition to chain that is
specialised on serving fried chicken. It was established by
Harland Sanders in the year 1930.
KFC Market Audit & Strategic Marketing Objectives_3
Brief History of KFC
KFC is short form of Kentucky Fried
Chicken which was set by an
entrepreneur that is Colonel
Harland Sanders in Corbin,
Kentucky in 1930 through selling
fried chicken from roadside
restaurant.
KFC Market Audit & Strategic Marketing Objectives_4

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