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Supply Chain Management of KFC: An Analysis

Evaluation of the current design of the supply chain based on relevant marketing theory and secondary data sources.

13 Pages1162 Words145 Views
   

Added on  2023-06-08

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This presentation analyzes the supply chain management of KFC, one of the most well-known fast food chains in the world. It discusses the strengths, weaknesses, opportunities, and threats of KFC's supply chain management, as well as key issues and recommendations for improvement. The presentation suggests that KFC needs to improve collaboration and coordination between stakeholders, enhance information technology, implement efficient training programs, and improve the hiring and recruitment process.

Supply Chain Management of KFC: An Analysis

Evaluation of the current design of the supply chain based on relevant marketing theory and secondary data sources.

   Added on 2023-06-08

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SUPPLY CHAIN MANAGEMENT
An analysis of the Supply Chain Management of KFC
Supply Chain Management of KFC: An Analysis_1
INTRODUCTION
KFC is one of the most well known
fast food chains in the world.
Established in the year 1955 in
Kentucky, KFC has now emerged as
one of the most beloved chains of
restaurants with branches spread
out across in 120 countries.
The company has annual revenue
of more than ten billion dollars
Supply Chain Management of KFC: An Analysis_2
EXISTING SUPPLY
CHAIN MANAGEMENT
OF KFC
Supply Chain Management of KFC: An Analysis_3
EVALUATION
OF SUPPLY
CHAIN
MANAGEMEN
T OF KFC
Strengths:
KFC has a clear
understanding of the flow
of product from the
supplier to the consumer.
That makes it easier to
facilitate the flow of
product from one level to
another in the supply
chain.
Strengths:
Top quality products
used.
Raw materials mostly
obtained from self
owned stores or poultry
farms, thus
guaranteeing top quality
resources.
Distribution chain well
defined.
Supply Chain Management of KFC: An Analysis_4

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