Business Plan for Kids Creation: Sustainable Clothing and Fashion Items for Children

Innovation and
entrepreneurship

Executive summary
Business plan to open an enterprise which offers sustainable clothing and fashion items
for children includes information about start-up idea, industry profile and business model. The
name of the enterprise is Kids creation Differentiating features of the clothing brand include
sustainable fashion products for children. The main challenge to the business idea is attracting
loyal consumers. Marketing plan, sources of funding, competitor analysis and ways to protect
intellectual property of the company is given in this report.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Start-up business idea..................................................................................................................4
Industry Profile ...........................................................................................................................4
Business model ...........................................................................................................................5
Point of differentiation................................................................................................................5
Challenges to the business idea...................................................................................................6
Prospective customers.................................................................................................................6
Marketing plan............................................................................................................................7
Competitor analysis.....................................................................................................................8
Sources of funding....................................................................................................................10
Intellectual property..................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Innovation is the practical application of unique business ideas by which company can
launch innovative products and services. Innovation is the essential topic that help company in
maintaining log term sustainability. The entrepreneur introduce new and creative business plan
that support economy of the country (Boysen, 2020). Entrepreneur identify new business
opportunity and develop business plan as per the requirements of market. Innovation and
entrepreneurship work in a synchronised manner to contributes unique idea creation to satisfy
market demand. The chosen organisation for this report is Kids Creation that deals in retail
segment of kids clothing and accessories. The report includes start-up business idea, business
model, industry profile, point of differentiation, marketing plan, competitor analysis. Intellectual
property, source of funding.
TASK
Start-up business idea
The start-up busyness idea is to create an children's clothing company which offers
sustainable and trendy clothing and fashion products. The products will be sold through online as
well as offline retail channel including own brand website, exclusive stores and e-commerce
websites. This is profitable business idea as consumers are becoming environmental conscious
and favour environment friendly products over fast fashion. In addition to this sustainable
clothing also helps stand out from competition and develop loyal consumer base on the basis of
environment friendly products.
Industry Profile
The market value for children's apparel marker consisting of clothing items for children
under the age of 15 is £10.12 billion. The expenditure on children ware has increased in the past
year showcasing positive growth for the industry. The children and infant wear market size will
post a CAGR of nearly 6% in the period of 2019-2023 (Global Children's and Infant Wear
Market 2019-2023 | 6% CAGR Projection Over the Next Five Years | Technavio, 2019). Product
premiumization and extension of product line are the main factors influencing this growth along
with growing penetration of organized retail. 38% of the growth will originate from Asia Pacific
because of high and demand for children products. Small business firms have the opportunity to
gain profitability by creating online delivery channels for Asia pacific consumers. The children