Management and Marketing Analysis of Kier Group

INTRODUCTION IN
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
REFERENCES..............................................................................................................................10

INTRODUCTION
Management can be defined as framework which involves planning, decision making and
guiding the human resources. It is related to formulating strategies and policies for achieving the
goals and objectives of the organisation. It helps in growth and making expansion by effective
and efficient utilization of the resources. The Human Resource Management is a very important
aspect for properly running the operations of the business. The HR department is established for
maximising the productivity and performance of the workers in the organisation. The companies
can gain an edge in the market by making a culture in the business(Buhalis, 2022). The
management structure is a framework by which helps in development of a system which
provides a path how the tasks of the business are to be performed. It helps in assigning the
responsibilities and roles to the workforce in the companies. Marketing strategy is a policy which
is prepared for promoting the products and services and also reaching for prospective consumers.
It is aimed at attracting the customer's for buying the products from the organisation. The essay
will be on Kier group which is a British construction, services and property group. The
organisation was founded in the year 1928 and it is a public limited company. The headquarter of
the business is situated at 81, Foundation Street, Manchester, U.K. The essay will discuss about
the background of the company and the business it is involved in. The existing management
structure which is prevailing in the organisation is examined along with the advantages and
disadvantages. The 4Ps of marketing mix on the chosen business is also covered in the essay.
The overview of the HR functions of Kier group are discussed in the essay.
MAIN BODY
The organisation began in the year 1928 in Stoke-on-trent and founded by Jorgen Lotz
and Olaf Kier under the name Lotz and Kier. In the year 1991, the name of the company was
changed to Kier. The chairman and Ceo of the organisation is Matthew Lester and Andrew
Davies respectively. The headquarter of the business is situated in 81, Foundation Street,
Manchester, U.K . It has more than 20,000 employee's working all across the world(Davies,
2018). It is a British construction, services and property group active in building and civil
engineering. The company was listed on stock exchange in the name of Kier in 1996. The
organisation invest, builds and maintains education, health, heritage, defence and various other