Kinderloop: A Smart App for Working Parents to Stay Connected with their Children

Kinderloop is a smart app that helps working parents stay connected with their children throughout the day. The article explains the customer/market problem, benefits, business model, critical success factors, and feasibility of the idea. The app connects parents with their children in preschools or daycare centers, updates parents with their children's health and activities, and provides educator community support. The app's key partners are Early Start and Grandma Rosie's Childcare centers. The app's value proposition is its user-friendly and informative platform with high security. The app targets working parents and provides expert tips on early childhood development. The app's feasibility is evaluated through customer feedback and satisfaction.

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Table of Contents
Effective explanation of the customer/market problem that needs solving and/or the reason the
innovation is required......................................................................................................................3
Persuasive argument of the benefits to be generated by the idea....................................................4
Discussion of the proposed business model....................................................................................6
Critical success factors to be managed during execution of the idea..............................................8
Evaluation of the feasibility of the idea...........................................................................................9
References......................................................................................................................................10

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Effective explanation of the customer/market problem that needs solving and/or the reason
the innovation is required
In most of the families, the parents are working and cannot really devote much time in
taking care of their children. It is for this reason that they are bound to keep their children in
preschools or at the daycare centers (Entwisle, 2018). It is for this reason that they often miss the
beautiful moments with their children and cannot be a part of it (Goodman, 2015). It is software
or an app that helps in connecting all the busy parents of the world with their children who are
either the school or in any other daycare centers. This helps the parents to stay connected with
their children throughout the day even in the midst of their busy schedules (Burford, 2017). Dan
in the year 2012, a father to two children wanted to be more involved with his children in their
day to day aspects of life. S, he established this app that would serve his purpose. (ECE reporting
made easy, parent communication, Kinderloop. 2018).

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Figure1: Kinderloop app
Persuasive argument of the benefits to be generated by the idea
There will be many benefits from this business idea of kinderloop because no parents
want to miss the precious and the important moments of the lives of their children. They also
cannot afford to stay with their children all time because they have to work as well (Kemp,
2016). They are also worried about the well being and the health of their kids while they have to
leave the kids at the hands of the preschool teachers or the caregivers (Elder, 2018). There can be
chances that their kids might suffer from any injuries at the preschools or the daycare centers as
well. In order to put an end to all these worries of the parents, this smart app was founded Dan in

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the year 2012, who was a father to two children and wanted to be more involved with his
children in their day to day aspects of life (Plumb & Kautz, 2014).

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.
Key partners
They have entered into
the partnership with
the Early Start
program. They mainly
aim at providing the
best life opportunities
to people. They believe
that every child
deserves the best
possible start in life.
Key activities
They develop really simple and
flexible app and software
through which the families can
stay connected with their
children even from their
workplaces.
Key resources
Their key resources are mainly
the flexibility and the helpful
features that are present in
their apps.
Value proposition
This is a beautifully
designed smartphone
app. that helps the
parents to stay involved
with each and every
moment of the lives of
their children even if
they are busy with their
work schedule. It
updates parents with the
health or any small
injuries of their children
& all that it had been
taken care of.
Customer relationship
They give maximum priority to
the parents & families of the
children. They can post their
queries anytime and get them
answered. They provide the
educator community support
about not only the app but also
on the health and well being of
the children.
Channels
They have very flexible
smart phone apps that
are very user-friendly
and informative.
Customer
segments
It mainly
targets the
working
parents that
form a major
portion of the
present
Australian
population
Cost structures
A huge amount of accumulated funds are needed for the purpose
of making the app work in a very smooth and flexible manner. They
have to check that the clients are able to access the app in a quick
and easy way.
Revenue streams
The revenue mainly flows in from the number of partnerships and the
tie-ups. It flows from the number of parents registering on this site.
They provide flexible online payment options as well, that is time-
saving. They provide many free trips to the first time parent users as
well.

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Discussion of the proposed business model
The key activities of this model are mainly connecting the working parents with their
children. The parents no longer have to keep this fear in their minds whether or not their
children are happy and safe in their absence. They help the parents to get the constant ongoing
support on how to take care of their children in a better manner. Not only the parents, the
relatives, and the other family members can also get in touch with the children and their day to
day activities as well. They give proper security to the family members and the parents of the
kids (Brownel & Walsh, 2017).
The key partners are mainly early start and also Grandma Rosie’s Childcare centers that have
largely been involved in the journey of the Kinderloop. As Kinderlooop is a smartphone app it
helps many of the schools and the child care centers to develop their functioning. The child care
centers can use this feature and get more parents involved in the same. This will help them to
know about the activities of their children from time to time. They will also be assured that their
kids are being taken proper care of by the child care centers (Bennett, 2014).
The value proposition is that they help in creating a very user-friendly and helpful informative
platform for the clients. The clients here are mainly the parents, schools and the families who
can use this application. As the application has a very easy to use interphase it can easily be
installed in the notebooks, laptops and definitely in the smartphones. So, the parents can have
easy and quick access to it whenever they want to. They also have high securities that will
assure the parents that the information of their kids will not be tampered with. They will have

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their own profiles that will be password protected. Only the linked friends and family members
of the people will be able to see and also share the posts, pictures, and videos of their children
(Bradbury et al., 2015).
Customer relationship is their priority. They believe in providing quality service to their
customers. They have entered into collaboration with the Early start, one of the most innovating
community engagement and academic project that aims at making the lives of reach and every
individual better (Morecroft, 2015). They are basically a research company that does extensive
research and development on the early child development, cognitive development, healthy
lifestyles and initiating creativity in the lives of the individuals. So, they make sure that their
customers are getting the maximum utility and also something more than that. They provide the
constant support through of their key features that are educator community support. They
provide sufficient hints and tips for the family members so that they can easily use the app.
Apart from this, they are also assured about the security of the information of their children.
Kinderloop works with the cyber safety and the ICT, where they have the security specialists
helping in keeping the data totally private, safe and secure.
Customer segments mainly include the working parents who want to stay connected with their
children all day long even if they are engrossed in their day to day schedules. They can stay
updated with the health and security of their children. The parents can get to know about the
health updates that will help them to keep a track of the well being of their children. Each and
every decision is taken with the proper permission and the signature of the parents. All these are
done online to save the time (Wadsworth, 2016).

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Figure2: Usefulness of Kinderloop app
The key resources are mainly the software and the modern technology that is needed in making
the app run faster and smoother. The discounts and the free trials are also needed for encouraging
the parents.
Channels mainly involve the beautifully designed smartphone app that can be used by the
customers in a very easy and quick way (Tukker & Tischner, 2017). .
Cost structures mainly include the good amount of money that is needed for making their apps
run properly with the best and advanced technological knowledge. It also includes the
expenditure made on the high-security maintenance

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Revenue mainly includes the number of registrations that have been done by the parents,
schools and the other caregiving centers.
Critical success factors to be managed during execution of the idea
The success factors that are to be managed are increasing the security even more and
making it tight. This will encourage a number of parents and schools to utilize this service. One
of their greatest success factors is to provide the expert tips of many early childhood experts.
They must enter in some tie-ups with some child special doctors and some nutritionists as well.
There must be proper transparency. The parents and families are to be given each and every bit
of details regarding the proper upbringing and welfare of the children. The must focus on
business expansion as well. They have to thus focus on brand promotion so that people in and
around Australia can get to know about their services. Apart from this, they can think about
maximizing their business by diversifying their services. They must include some expert tips
about the special children a well like children who have autism or other needs (Childcare teacher
communication made simple, Kinderloop. 2018).

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Figure3: User friendly interface of Kinderloop
Evaluation of the feasibility of the idea
The idea will be evaluated by creating a customer forum where the customers can give
their valuable feedbacks and also about any complaints or any kinds of suggestions. Caregiving
centers or schools who are switching to the use of this smart app will have to allow the parents to
talk about their satisfaction and the areas in which they want some or the other changes.
References
Bennett, R. J. (2014). Entrepreneurship, small business and public policy: Evolution and
revolution. Routledge.

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Bradbury, B., Corak, M., Waldfogel, J., & Washbrook, E. (2015). Too many children left
behind: The US achievement gap in comparative perspective. Russell Sage Foundation.
Brownell, K. D., & Walsh, B. T. (Eds.). (2017). Eating disorders and obesity: A
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Childcare teacher communication made simple, Kinderloop. (2018). Kinderloop.com.
Coleman, J. S. (2018). Parents, their children, and schools. Routledge.
ECE reporting made easy, parent communication, Kinderloop. (2018). Kinderloop.com.
Elder, G. H. (2018). Children of the great depression. Routledge.
Entwisle, D. R. (2018). Children, schools, and inequality. Routledge.
Goodman, N. (2015). Children’s Engagement with their Learning using E-portfolios.
Hewitt, L., Benjamin-Neelon, S. E., Carson, V., Stanley, R. M., Janssen, I., & Okely, A. D.
(2018). Child care centre adherence to infant physical activity and screen time
recommendations in Australia, Canada and the United States: An observational
study. Infant Behavior and Development, 50, 88-97.

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Kemp, C. R. (2016). Early childhood inclusion in Australia. Infants & Young
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Lamb, M. E., Sternberg, K. J., Hwang, C. P., & Broberg, A. G. (Eds.). (2014). Child care in
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Morecroft, J. D. (2015). Strategic modelling and business dynamics: a feedback systems
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Plumb, M., & Kautz, K. (2014). Innovation within an early childhood education and care
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Tukker, A., & Tischner, U. (Eds.). (2017). New business for old Europe: product-service
development, competitiveness and sustainability. Routledge.
Wadsworth, Y. (2016). Do it yourself social research. Routledge.