King Digital Entertainment Ltd: A Case Study in Organizational Culture and Strategic Management

Management and Organisations
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Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................4
Introduction of Organisation..................................................................................................4
Task 2.........................................................................................................................................5
Identify the organisational structure of the company and analyse how this structure
facilitates its functionality......................................................................................................5
Task 3.........................................................................................................................................7
Suggest one modern management approach that could be used in the company to improve
its functionality.......................................................................................................................7
Task 4.........................................................................................................................................8
Using Charles Handy’s cultural framework, identify and analyse the relevance of the
company’s organisational culture to its on-going success.....................................................8
Task 5.........................................................................................................................................9
Critically analyse two innovative strategic management objectives of the company............9
Conclusion................................................................................................................................10
References................................................................................................................................11
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Introduction
The study of section includes the vivid description of the King company, the owner and
developer or worldwide renowned smart phone gaming application Candy Crush Saga. The
game came into existence in recent past but soon gained popularity due to attractive features,
engaging model, and impressive modulation and design. The company runs under the
authority and monitoring of Riccordo Zacconi, who has been providing his services since
2003, the establishment of company. In further study of section, the reader would come
across the management theory company is suggested to follow and implement with
company’s latest and current statistical data. There is a brief introduction of Charles Handy’s
theory of organizational culture. The study is concluded with innovative management
approach and reliable content resources.
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Task 1
Introduction of Organisation
The organisation, King Digital Entertainment Ltd, widely popular and goes by ‘King’ is a
social conduct and interactive game developing company. King creates games for web, cell
phones of all variety such as iOS, Windows, Android phones, Microsoft windows itself, and
Facebook. King has gained its popularity with the launch of cross-platform game popularly
known as Candy Crush Saga in 2012. It is the most successful game on financial basis
utilizing the model freemium. Candy Crush Sagar is presently making about $850,000 per
day, the puzzle game revealed the secret of success due to the model success of the freemium
business. King, the owner of Candy Crush has maintained the art of in-app purchasing of the
game and constant regular updates to keep the gaming experience exciting and attractive.
In 2016 February, the company was acquired for $5.9 billion by Activision Blizzard and
continued to function as its own entity with the acquired company. The current Chairman of
Board is Gerhard Florin. Former COB Melvyn Morris stepped down from the position in
2014 November. According to the latest survey of 2017, the company has a labour force of
2000 employees. In recent past, the company King has spent about $110.5 million on
development and research, which is roughly the 6% of company’s sale (Dockterman, 2013).
The company deals on a global level with the objective to raise brand consideration,
awareness, and purchase of the product. The format of the game is mobile gaming application
(Smith, 2014).
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