Management of King Entertainment Pvt Ltd

Running head: MANAGEMENT AND ORGANIZATIONS
Management of King Entertainment Pvt Ltd
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MANAGEMENT AND ORGANIZATIONS
Table of contents
Introduction................................................................................................................................2
Task1..........................................................................................................................................2
Task 2.........................................................................................................................................3
Task 3.........................................................................................................................................5
Task 4.......................................................................................................................................6=
Task 5.........................................................................................................................................7
SWOT analysis...........................................................................................................................7
ANSOFF matrix.........................................................................................................................8
Conclusion................................................................................................................................10
References................................................................................................................................11

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MANAGEMENT AND ORGANIZATIONS
Introduction
Management is crucial in terms of catering to the organizational requirements. This is
in terms of ensuring the smooth functioning of the business activities. Application of
effective management techniques is vital in terms of assessing the effectiveness,
appropriateness and feasibility of the undertaken steps. Herein lays the correlation of the
management approaches, which the managers need to adopt. Teamwork reflects preservation
of the integrated organizational structure, which reflects the internal environment of the
company (Drafke and Murtaugh 2009). This assignment attempts to peek into the
management of King Entertainment Pvt Ltd for assessing the effectiveness of the marketing
activities.
Task1
King Entertainment Pvt Ltd is a subsidiary of the video game industry. It was founded
on August 2003. With its headquarters in London, United Kingdom, the company conducts
its operation worldwide. The company is known for the game, Candy Crush Saga. As per the
annual report of 2016, the annual revenue of the company was 1.59 billion US dollars. The
net operating income was 537 million US dollars. The net income was 575 million US
dollars. According to the reports of 2017, there were 2000 employees, which resulted in the
production of thrilling video games, which added happiness into the lives of the children
(King.com 2018). The company deals under the parent company, Activision Blizzard.
The company has emerged successful in developing more than 200 fun titles and
games for the customers across the globe. The franchise of the company includes Farm
Heroes, Pet rescue and Bubble witch. In the first quarter of the business, 285 million users

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MANAGEMENT AND ORGANIZATIONS
have been recorded. The games are available for free, which acts as a reciprocation for the
entertainment used by the users.
The company adheres to Ethical Code of Conduct for preservation of the cultural
values. Along with this, this code of conduct also helps in respecting the individual
sentiments of the clients and the customers. The company has its studios in Stockholm,
Malmo, London, Barcelona, Berlin, San Francisco, Seattle, Malta, Tokyo and Bucharest
(King.com 2018).
The staffs believe in making the moments in the customers’ life magical. The mission
of the company is to provide the customers with quality games, so that they can maintain the
pace with the fast moving lifestyle. Adoption of latest and modern technology helps the
company to engage with large number of customers. Catering to the needs, demands and
requirements of the customers helps the staffs in estimating the specific tastes and
preferences in the upcoming days. Innovation is an important element in the games, which
enhances the workplace culture (King.com 2018).
Task 2
Organizational structure reflects the personnel involved in executing the business
activities. As a matter of specification, the structure reflects the marketing dynamics
regarding the fulfilment of the identified aims and objectives. In case of King Entertainment
Pvt Ltd, the organizational structure is functional.