Implementing Social Media for Internal Communication in Kmart: A Source Analysis

Report Outline and
Source Analysis

Contents
TASK 1: Report Outline .................................................................................................................1
MAIN BODY- Source analysis ......................................................................................................1
CONCLSUION ...............................................................................................................................3
Recommendations ...........................................................................................................................4
REFERENCES................................................................................................................................5

B1Z101A : Business Communication
TASK 1: Report Outline
Introduction
This project report is based on implementing a communication strategy in Kmart which
will be enhanced through using social media for interacting with staff members on a internal
basis. Managers of Kmart were facing the issues of establishing an effective communication
channels in their organisation which led to disrupted performance of their business operations.
This report will discuss the implementing of a communication strategy in a chosen organisation.
This report will identify other related issues in relation with ineffective communication channels
at Kmart.
MAIN BODY- Source analysis
Source 1:
Source name: Du Plessis, C. (2018). Social media crisis communication: Enhancing a discourse
of renewal through dialogic content. Public relations review. 44(5). 829-838.
Type of source: It is an article which was posits by Charmaine Du Plessis from South Africa.
Brief summary of source- This source talks about a qualitative study whereby it evaluates how
dialogic content that can be shared on social media platforms affect internal communication in an
organisation. This study comprises of prior research which is based on crisis communication
channels established at workplace in a strategic manner. It has been discovered by author in this
article that with the help of interactive as well as transparent dialogue with the employees and
other stakeholders on social media platforms, authentic content can be passed in an effective
manner (Du Plessis, 2018). However, it can also create varied types of rumours as well as
disrupted situation at workplace.
Evaluation of the sources on the basis of:
Authority- Author of this presented article is Charmaine Du Plessis.
Audience- This article is presented for the scholarly work and targeted audience of the author is
workplaces and organisational managers.
Transparency- This source is transparent as it help organisational managers in assessing the
issues in regards with implementing effective communication channels in an establishment.
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