Implementing Social Media for Internal Communication in Kmart: A Source Analysis

This report discusses the issues faced by Kmart due to ineffective communication channels and how social media can be used to enhance internal communication. It includes a source analysis of four articles on the topic, evaluating their authority, audience, transparency, objectivity, and currency. The report concludes with recommendations for Kmart to adopt social media platforms for communicating with their employees.

Report Outline and
Source Analysis

Contents
TASK 1: Report Outline .................................................................................................................1
MAIN BODY- Source analysis ......................................................................................................1
CONCLSUION ...............................................................................................................................3
Recommendations ...........................................................................................................................4
REFERENCES................................................................................................................................5

B1Z101A : Business Communication
TASK 1: Report Outline
Introduction
This project report is based on implementing a communication strategy in Kmart which
will be enhanced through using social media for interacting with staff members on a internal
basis. Managers of Kmart were facing the issues of establishing an effective communication
channels in their organisation which led to disrupted performance of their business operations.
This report will discuss the implementing of a communication strategy in a chosen organisation.
This report will identify other related issues in relation with ineffective communication channels
at Kmart.
MAIN BODY- Source analysis
Source 1:
Source name: Du Plessis, C. (2018). Social media crisis communication: Enhancing a discourse
of renewal through dialogic content. Public relations review. 44(5). 829-838.
Type of source: It is an article which was posits by Charmaine Du Plessis from South Africa.
Brief summary of source- This source talks about a qualitative study whereby it evaluates how
dialogic content that can be shared on social media platforms affect internal communication in an
organisation. This study comprises of prior research which is based on crisis communication
channels established at workplace in a strategic manner. It has been discovered by author in this
article that with the help of interactive as well as transparent dialogue with the employees and
other stakeholders on social media platforms, authentic content can be passed in an effective
manner (Du Plessis, 2018). However, it can also create varied types of rumours as well as
disrupted situation at workplace.
Evaluation of the sources on the basis of:
Authority- Author of this presented article is Charmaine Du Plessis.
Audience- This article is presented for the scholarly work and targeted audience of the author is
workplaces and organisational managers.
Transparency- This source is transparent as it help organisational managers in assessing the
issues in regards with implementing effective communication channels in an establishment.
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Objectivity- This presented article contains facts which are relevant and are analysed properly in
regards with workplace culture.
Currency – In this article, historical information is recorded which can be considered as
acceptable and effective for solving the desired issues in a strategic manner.
Source 2:
Name: Trepte, S. (2021). The social media privacy model: Privacy and communication in the
light of social media affordances. Communication Theory. 31(4) 549-570.
Type of source: It is an article whose author name is Sabine Trepte
Brief summary: This presented article is based on how privacy and communication in relevance
with social media platforms can play an effective role in making successful interactions at
workplace. In regards with social media, privacy is concerned with independently perceived as
well as valued (Trepte, 2021). It said that it is imperative for organisational managers to take care
to maintain a balance among privacy and interacting channels at workplace.
Evaluation of source on the basis of:
Authority- Author of this presented article is Sabine Trepte.
Audience- This article is targeted to those organisational managers who are not willing to use
social media at workplace for communicating.
Transparency- This source is transparent enough as it also provide guidelines for using the
social media by balancing privacy and communication in an effective manner.
Objectivity- This presented article has contain objectivity as it relies on very important topic of
maintaining privacy while communicating in an establishment.
Currency- Past and historical data is used in this article with reliable facts in a strategic manner.
Source 3:
Name: INTERNAL SOCIAL MEDIA BOOSTS EMPLOYEE ENGAGEMENT AND TRUST.
2020.
Type of source: It is an virtual blog which is written by Meagan DiPolo
Brief summary: This presented blog is based on the previous article which studied about the
enhancement of engagement and trust in employees with the help of social media practices in
establishments. This blog talks about the two topics, enterprise and popular social media
networks that can be used in an organisations for solving the issues regarding strengthening
communication and employees relationship in an effective manner (DiPolo, 2020).
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Evaluation of source on the basis of:
Authority- This presented blog has been written by Meagan DiPolo.
Audience- This blog was written by keeping targeted audience who has the habit of finding
solutions to their organisational problems through using internet in mind.
Transparency- This source is transparent as in this author has sighted that it is based on a
presented article.
Objectivity- This is considered as objective as it led to contain other information which is
considered as necessary for maintaining the communication in an effective manner.
Currency- Past recoded information is used by author in presenting this blog which is analysed
and checked with the help of methodologies in an effective manner.
Source 4:
Name: Using Social Media to Engage Employees: Insights from Internal Communication
Managers.
Type of source: It is an online article.
Brief summary: This presented article summarises growth of social media platforms in creation
of effective communication channels for enhancing growth of its employees. This article
explores the importance of use of social media platforms in engaging employees in a strategic
manner (Michele, O'Neil and Men, 2019). It is argued in this article that clear social media
practices should be defined at workplace for effective communication.
Evaluation of source on the basis of:
Authority- Authors of this online article are Michele Ewing, Linjuan Rita Men and Julie O'Neil.
Audience- This online article is published for study purpose who indulges in virtual surfing in a
significant manner.
Transparency- It is enough transparent as it provides information as well as recommendations
for using social media at workplace.
Objectivity – This article is considered as objective as it leads to provide suggestions for using
the reliable facts in an effective manner.
Currency- Authors have used current data sets in this article for making it relevant and reliable
for readers.
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CONCLSUION
This project report will conclude the issues facing by organisations due to ineffective
communication channels and how information can be distorted because of this issue. Varied
other issues that are faced by organisation will also be discussed and summarised in this part in
an effective manner.
Recommendations
This section of report comes at last which provide some effective suggestions to the
organisational managers for improvising their performance or any other issue they are facing.
This project report will provide an effective recommendations to selected establishment for
adopting social media platforms for communicating with their employees. Through this, they can
gain trust as well as make employees more productive.
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REFERENCES
Books and Journals:
Du Plessis, C. (2018). Social media crisis communication: Enhancing a discourse of renewal
through dialogic content. Public relations review. 44(5). 829-838.
Trepte, S. (2021). The social media privacy model: Privacy and communication in the light of
social media affordances. Communication Theory. 31(4) 549-570.
Online
DiPolo M., 2020. INTERNAL SOCIAL MEDIA BOOSTS EMPLOYEE ENGAGEMENT AND
TRUST. [Online] Available through: <https://instituteforpr.org/internal-social-media-
boosts-employee-engagement-and-trust/>
Michele E., O'Neil J., Men L. R., 2019. Using Social Media to Engage Employees: Insights from
Internal Communication Managers. [Online] Available through:
<https://www.tandfonline.com/doi/abs/10.1080/1553118X.2019.1575830>
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