Knowledge Management Skills TABLE OF CONTENTS INTRODUCTION 3 MAIN BODY

Explain the link among figures, information as well as facts 3 b). Link among person data as well as organisational knowledge5 c). Recommending improvements to the current framework15 CONCLUSION 17 REFERENCES 18 INTRODUCTION Knowledge and information Management Skills helps in creating value to the company by way of systematic handling of knowledge assets. This management of knowledge helps in creating value and fulfilling different strategic requirements. Explain the link among figures, information as well as facts It is really important to know the meaning of

Knowledge and information
Management Skills
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
a). Explain the link among figures, information as well as facts...........................................3
b). Link among person data as well as organisational knowledge.........................................5
c). Applying evaluate as well as form methods to recognize knowledge assets....................6
d). Evaluating actual and potential knowledge assets............................................................8
a). Requirement to create, store, apply and integrate knowledge...........................................9
b). Importance of Intellectual property rights.......................................................................10
a). Describe the involvement of facts assets have on Danone..............................................11
b). Evaluate the knowledge requirements for the organisation............................................11
c). Evaluating the company’s structure for allowing acquaintance contribution.................13
d). Recommending improvements to the current framework...............................................15
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
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INTRODUCTION
Knowledge and information Management Skills helps in creating value to the company
by way of systematic handling of knowledge assets. This management of knowledge helps in
creating value and fulfilling different strategic requirements. In this report Danone has been
chosen for assessment. Danone is French multinational food corporation which is listed in Euro-
next Paris. Headquarter of the company is in Boulevard Haussmann, Paris, France. Organisation
has a revenue of €24.68 billion. Organisation servers in all over the world by selling its product
in 120 markets. In this report the major focus will be on modelling techniques to identify
knowledge assets. In addition to this, Importance of Intellectual property rights will be covered
in detail. Other than this, relationship between data, information and Knowledge will also be
detailed in brief. Furthermore, the contribution of knowledge assets has on an organisation will
be made understand in precise.
MAIN BODY
a). Explain the link among figures, information as well as facts
It is really important to know the meaning of all these three words in this technological
world. All the three meaning are defined below in brief.
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Data: It is the collection of separate items, facts and events. The data is not referred to space or
time. In other words, it can be said that data is all about collection of some objects or result of
some processes that is considered as Data (Kong and Ko, 2018). It is something which is
limitless and present everywhere in the world. In context to Danone, Data is that which is being
shared to different department of the company. This is being shared by other employees,
stakeholders and sometimes to media as well. In Danone majorly the menu trend is of Italian
food to which people like more. Customers find the place very soothing and up to the mark due
to its services.
Information: It is the thing which is valuable and affect the decision and outcome to a great
extent. It consists of different facts and figures which have some worth and the same is being
communicated to someone. It is a condition where the person is being informed regarding the
facts, figures or events that are happening around. Danone has the information of food items and
give information to people regarding the same.
Knowledge: It is all about the information and skills gained through many studies or education.
It can be defined as being familiar and be informative about something. It can be also considered
as the principles acquired by humankind and be aware regarding things. Knowledge in firm
includes strategic thinking, intellectual ability and analytical skills.
There is a significant relationship between data, knowledge and information. As all the three are
the keywords and have fundamental concepts in knowledge management, intellectual capital and
organizational learning. The major key to make understand the relationship between the three is
to know that where it resides. No concept can be completely understood without knowing about
each other. Thus, all the three are highly interdependent with each other and share various things
in common (Relationship between data, information and Knowledge, 2018). As it can be defined
as information is data which is contextual whereas, Knowledge is all about having information
which has some meaningful to convey or implement in certain situation. Thus, knowledge and
information are highly interdependent on one another. In addition to this, data are the different
elements of any topic or analysis without which the analysis or any kind presentation cannot be
carried forward. Whereas, knowledge is information with meaning that helps in gaining
something to the organisation. Thus, all three have higher interdependence and are related with
each other. Data (Input) is a collection of unprocessed items, which can include text, numbers,
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images, audio, and video which are later processed into information meaningful which in turn
enables the organisation to build knowledge
Furthermore, it can be said that information cannot be completed without data. On the
other hand, knowledge is always incomplete without information. Thus, it can be considered that
all the three elements are in relation with each other.
b). Link among person data as well as organisational knowledge
Individual knowledge: It is all about self-gaining and learning for own development for
the purpose of self-growth and person development. This will help in increasing the knowledge
of the person in the field in which they are working. Employees always learn for attaining higher
position in the company and for better earning in the future. The learning of workers from
personal relationships at workplaces and outline is individual knowledge. Fox example
employees of Danone are not restricted from informal chats and conversation. However, the
experience gained by employees from each other is for their own development and knowledge.
Organisational knowledge: It is all about the knowledge and information from different
departments of company when are combined together than it is called as organisational
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Illustration 1: Relationship between data, information and
Knowledge
(Source: Relationship between data, information and
Knowledge, 2018)

knowledge. When knowledge of more than two people are paired than it is called as knowledge
of the company as a whole. In context to Danone, together the knowledge of all the employees is
called as organisational knowledge. It is an asset for the establishment to which no value can be
named. Training and development is provided din order to enhance the skills and more
development of people as well as of organisation.
Both the individual and organisational knowledge are highly interrelated with each other.
As organisational knowledge cannot be gained without individual knowledge because it is a
collection of individual knowledge only (Laudon and Laudon, 2016). This can be said that
organisational learning helps in professional as well as personal development. . Employees learn
maximum at the time of working in the company and it is the best place to learn and grow.
Furthermore, if the employee in the company will not have knowledge about the work or thing
than they will not be able to contribute to the company. So individual knowledge is really
important for an organisation.
c). Applying evaluate as well as form methods to recognize knowledge assets
Knowledge assets are the knowledge drivers in the success of a company. These are that
assets in an organisation which helps in earning income to a great extent. It includes the
intellectual capital assets like copyright or patent which helps the organisational in growing
higher and earning good income. These are the knowledge regarding markets, all the product of
competitors and which are substitute product of the company (Techniques to identify knowledge
assets, 2017). So it can be said that knowledge assets are the business processes which add value
to managing the processes.
Identifying Knowledge assets
There are different kinds of assets that might need to be identified for example –
Technology assets such as –
 Technological products and designs
 Practical knowledge
 Industrialized skill
 Research & development official document and results
Codified knowledge such as –
 Organization processes
 Operational strategy
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 Knowledge based systems
Human knowledge such as –
 Marketing knowledge and expertise
 Management skills and expertise
 Operational expertise
It seems difficult for the knowledge developers to decide whether analysing and identifying
knowledge assets is a hard task that needs in depth knowledge of a company such as Denone and
intuitive skills or whether it is easy a matter of asking the experts who takes most effective
decisions (Webb, 2017). The truth is somewhere between two extremes, method of asking
workers and having identified possible knowledge assets by combination of knowledge
modelling. It is essential to answer a number of questions regarding each knowledge assets that
helps in assessing the content, the use and availability of each and every potential knowledge
asset.
Content, Accessibility as well as utilise knowledge assets
The content of an acquaintance asset includes the field of knowledge, the kind of
knowledge and the excellence of facts. If an acknowledged categorization scheme characterises
the field widely by various types of concepts. Accessibility of a acquaintance advantage depends
on the times at which knowledge is available, the form in which knowledge is held within the
mind of expertise, electronic media or paper and the location of knowledge such as in a
department, head office etc. In addition to this, utilise of knowledge advantage. It is important to
determine features of every procedure that utilise the awareness advantage such as a description
of the task or method that the knowledge is utilised for such as manufacturing electronic
products or offering services to the customers. Task type of the procedure such as classification,
diagnosis, planning or design.
To be more precise for every knowledge asset recognized, it is important to consider the
following activities –
 Evolving acquaintance asset within or for the company, getting, building,
collecting, detaining, creating, identifying, accumulating, learning and importing.
 Protecting familiarity asset within company, protecting, holding retaining,
safeguarding, securing, pooling, storing.
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 Updating knowledge asset within the company by evolving, growing, maintain,
improving, refining, modifying and refreshing.
 Utilising knowledge asset for the benefit or within the company by applying,
executing, applying, enacting, utilising or exploiting.
 Transferring the knowledge asset among the members of the company or between
other organisations.
d). Evaluating actual and potential knowledge assets
As knowledge is intangible and depends on human cognition it can be defined under
several heads. It is one of the assets of the organisation as it helps and contributes in the growth
of the organisation. Danone have various knowledge assets which are actual and potential are
defined in brief below:
Actual Knowledge assets
Actual knowledge assets are the assets that are present in the organization and are the
company’s specific resources which help in gaining the competitive advantage for the
organization. Actual knowledge assets that exists in Danone are
 Work force: A work force of the Danone is the actual knowledge asset of the
organization. A company can make use of its work force to deal with various problems
that takes place within the organisation related to food and beverages (Denicolai,
Zucchella and Strange., 2014). A company n make use of workforce information, ideas
understandings, technical skills and capabilities to serve customer satisfactory food
services and therefore it is an actual knowledge asset of firm.
 Database: A company uses order processing data base. It is the main knowledge asset
that exists in the organisation. A company can make use of its data base to gather the
information and trace the customers and also can check the previous records so, it is the
most important knowledge asset in the organization.
 Policies and procedures: Policies and procedure of the organization helps the
organization in operating the business smoothly. These policies and procedures are
guiding the employees in performing their work within the given standards. So, this is
also an asset that exists in the organization. Various policies and procedure of Danone
includes Employee conduct to establish the duties and responsibilities on each of the
employees in an organisation. A company provides equal opportunities to the employee
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in the organisation as per the company's equal opportunity policy. Companies attendance
rules and guidelines make their employees to adhere the work schedules.
 Software: It is also a knowledge asset that exists in the organization. Danone uses IQMS
ERP software. A company’s software helps the company in performing number of
actions like food processing, packaging and most of machines works on the software
(Erickson and Rothberg., 2016). Software help the organization in gaining the
competitive advantage in the food industry. So, this acts as knowledge asset for the
organization.
Potential knowledge assets: Potential knowledge assets are those assets which would be
required in future to face the competition and gain the competitive advantages in future.
Following are the potential knowledge assets that would be required by the organization are as
follows:
 Artificial Intelligence: Artificial intelligence is the potential knowledge asset that each
and every company wants to achieve in future. Artificial intelligence will solve the most
of the business problem that will take place in the business and in the market. It will help
the company in understanding the business situations and frame a feasible solution to the
business problems. Artificial intelligence will also increase the overall performance of the
organization. It will increase the quality of food products of the organization. Artificial
intelligence will deal with the various departments of the organization like management,
accounts department; finance departments etc and set a proper collaboration within the
organization. So Artificial intelligence will most important potential assets for the
organization. Artificial Intelligence will help the organization in increasing the level of
production in the organisation due to advancements in food processing machines in
future.
 Digital knowledge preservation: A company uses data base server tool for preserving
digital knowledge. This is also a potential knowledge asset that will help the organization
in achieving the competitive advantage. It will help the organization preserving large
amount of data digitally which can be used by Danone at any point of situations so this
also acts a potential asset for the organization. Through digital knowledge preservation
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Danone can retrieve the required data and can make use of it at various scenarios of
business activities.
a). Requirement to create, store, apply and integrate knowledge
Knowledge is a discipline which “Justified true belief- the belief is that knowledge can be
justified by facts”. Knowledge is a mix of framed experience, values, contextual information,
and expert insights that provides a framework for evaluating and incorporating new experiences
and information.
Following are the things required to create store, apply and integrate knowledge.
Knowledge in the organisation can be created by way of sharing as much as possible. If
an employee has knowledge about something than they should share it with others as well. Thus,
the best way to create a knowledge is developing a sharing environment. In these employees of
firm will be able to generate ideas from ideas of other which will help in managing creativity and
innovation in business management (Larson and Gray, 2015). Danone should introduce some
new processes which helps in transfer of knowledge by the workers and thus it will be helpful in
creating knowledge. In order to create sudden knowledge sharing environment is required to be
created and information can be shared by the same.
b). Importance of Intellectual property rights
Intellectual property rights mean that rights where the person and organisation have the
complete liberty and rights of using own plans, ideas and other intangible assets. These rights
help in enjoying the monopoly and use the same for a fixed or specified period. Intellectual
property rights include copyrights, patents and trademarks. These rights help in motivating the
innovation without any worries and fear that the competitors can also use the same idea.
Importance of intellectual property rights
 These rights are very helpful in keeping the business and its activities secured from
copying by the competitors. This helps in keeping the sense of fear away and thus
business can be expanded more without fear.
 This property rights helps in creating a new branding and marketing way. As this is the
biggest additional feature for Danone while marketing its product. It helps in attracting
many customers at a time.
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 Registered Intellectual property is an asset for the business (Intellectual property rights.
2018). Thus, it allows the investor to invest and by the same business can be expanded
more.
 Ownership of intellectual property will allow the business man to license or franchising
ideas without risk. So, it will help in expanding the market of the company's product and
services. It will help in earning more and more profits for the establishment (Jordan and
Lloyd, 2017).
 In addition to this, registered Intellectual property also helps in giving trust to the
consumer. As it fives confidence to the customer that this product meets appropriate
standards and quality. As registered IP helps in giving more confidence and expands the
business of Danone to a great extent.
 Intellectual property also helps in driving the economic growth and competitiveness. As a
new and innovative product which is not with any other organisation will help in
achieving the Danone goals.
 When any company has intellectual property rights than goodwill of the organisation also
gets enhanced and it helps in earning a different competitive advantage in the market.
a). Describe the involvement of facts assets have on Danone
Knowledge assets are the intangible assets which contributes to a great extent to every
company. As these is the assets which resides in the head of the employee and they give different
ideas to the organisation and thus it will be a huge benefit in earning growth. Knowledge assets
contributes in different ways contributes to the Danone in following way
Knowledge assets contribute in gaining competitive advantage: These assets are those
which add value and develop the organisation to a great extent. Thus, new ideas and innovation
are considered as knowledge assets which will be helpful in contributing for gaining competitive
advantage. It will result in being different from the other companies due to the intellectual
properties which is a knowledge asset for the company.
Overall business improvements: As these assets helps in expansion of the business and
gaining different technology and better work structure. But knowledge asset is something which
helps in betterment of the business by way of new ideas, technology, intellectual property rights
and innovation. These all the assets which will help in improvements of the business and gain
more earning by being better and improved overall work structure. Other than this,
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The Knowledge Assets Value Creation Map helps the management to focus its attention on the
critical knowledge resources and on their contribution to performance.
b). Evaluate the knowledge requirements for the organisation
In every company knowledge at individual level and at organisational level plays an
important role. It creates value to the company and helps in knowing that how it an asset and is
really required for the growth and success of the organisation. Knowledge is something that
helps in entire management for being more objectified and implementing things in better way.
Thus, requirement of knowledge is defined in brief below:
Helps in improving decision making processes: Knowledge is required in the company
so that decision making process of the organisation can be improved. As while making decisions
management takes in to consideration ideas and knowledge of all the employees. So at that time
knowledge plays an important role in the process of better decision making. It is due to the
reason that decisions cannot be taken without complete knowledge regarding anything.
Promote innovation and shared culture: If employees of the company will have good
amount of knowledge regarding things than they will help in giving new different ideas. Thus,
knowledge is required for the purpose of innovation in the company. As it will be helpful in
growing and helps in giving tough competition to the competitors. Hence, knowledge of
employees promotes shared culture at workplace which is major requirement of firm to manage
innovation and efficient in business.
To increase customer satisfaction: Knowledge is required in the company as it
promotes sharing of relevant information to consumer which helps in attaining customers
satisfaction. As complete knowledge and information regarding the product will be shared with
customer will give them a sense of satisfaction. It can be said that employee and management of
Danone will be able to give more fast answers to others and this is just because of complete
knowledge which is possessed by the staff memebers
For enhancing the efficiency of the company: Knowledge helps in accessing the faster
access to information and resources across the organisation. It will help in accessing the different
ways by using new ideas and the same will help in improving the efficiency of Danone.. So
knowledge plays a major role in increasing the efficiency of the employees for working in better
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way. So to improve the entire work system and enhancing the efficiency knowledge is really
important in the company.
To achieve organisational goals and growth: Knowledge by different employee will
help the company in giving new different ideas, view and different level of understanding. Thus,
it will result in attaining the goals of Danone. Hence, growth and competitive advantages can be
earned through knowledge and its management. It also leads to attain competitive advantage and
helps in enhancement of goodwill of the establishment and also tough competition can be given
to the other food competitors by Danone.
c). Evaluating the company’s structure for allowing acquaintance contribution
Knowledge sharing is the process in which the knowledge is exchanged among the
employees in an organization. Knowledge sharing has become an important aspect in any
business sector. Knowledge sharing will help the organization in improving the performance of
the employees in an organization and also results in the growth and agility of the employees in
an organization. Organizational framework that will help in sharing the knowledge in an
organization can be defied as
Figure 1: Knowledge sharing
[Source: Knowledge sharing,2018]
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Work Performance: Work performance helps in the knowledge sharing process in the
organization as work performed by the employees can help in knowledge sharing. As employees
can learn from other employees during performing various tasks. Quality of work performance
determines the quality of knowledge sharing in an organization. It is the best way of knowledge
sharing as other employees and analyse its effectiveness on the basis of performance work
workers. Effective work performance builds Danone good image and reputation in business
world that also increased their profitability.
Knowledge Sharing Motivation: This helps in sharing of knowledge related to the
difficult tasks. It helps in motivating and sharing of the knowledge among the employees of an
organization. Through knowledge sharing motivation a company can decide what type of
knowledge is to be shared and what knowledge is restricted among the employee. So this
provides a framework to share the adequate knowledge which is required in the organization.
Thus, motivation is the best technique that every organizations need to apply in their business.
Manager and leaders of Danone give their support and contribution to employee’s by motivating
them and helps in their work performances. It might be difficult to share at each level of
organization, but assure for increasing the profitability and growth of business. Through
motivation worker's developed their skills and knowledge that help to build strong team. This
team give their effective performance that developed the position of Danone in marketplace. The
self-determination theory will include the motivational factors that are influencing behaviour. As
this will be providing multidimensional framework into 2 level type of motivation that would
pursue any sort of activity out of interest and intrinsic sort of motivation as well. Both the use of
TPB and SDT model will be predicting intention in way of sharing knowledge and actual sharing
behaviour within Danone.
Knowledge Management Culture: Sharing knowledge with upper to lower
management department help organization to perform their work in appropriate time frame.
Danone employer and employers do their work according to the management culture like by
incorporating all sort of assumptions and values. Thus, all the other staff members follow each
and every procedures of firm that manage their work they also need to practice their roles and
responsibilities. Through sharing knowledge and work accordingly management culture firm can
garb the best opportunity and achieve their set goals and objectives. The importance of sharing
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the culture which means is transfer the knowledge that helps to achieve the firm aim and
objective. Sharing ideas and thoughts will make strong connection and bound between the people
and higher authority. Firm need to understand its people culture and match with their aims that
help to run business effectively. It is very much important that staff of Danone is performing
practice which will be all without putting up question and sharing up culture within organisation.
Self-Determination Theory: It is very much important that Danone is performing all
their task and motivational factors so that the type of need including that of training could be
identified within staff members. Through SDT staff will developed skills and behaviour of
employee's in organization. Manager give development and training session to staff members
with the aim of developing company image in marketplace. Through this program industry can
faced any competitive situations in its business and give tough competition to its competitors.
Thus, to give perfect training manager need to make survey of employee that help to know about
their weaknesses and issues which they are facing during work. Development process develops
people new skills and opportunity that they can use in their job profession. It is the best way to
give information about doing work in appropriate style.
Training and development program help staff to get understands the culture of
organization and their beliefs. Through developing employee can make innovation and creations
in work areas. This is the best way to increased business productivity and growth in marketplace
against to competitors. Thus, the firm utilize the different technologies to give better training and
development as well as the giving information about the market that help them in the process or
marketing goods and services. By effective training and development employee are shared the
knowledge and ideas that help to achieve the organisation goals and objectives. Most of the
people in firm have some weaknesses and threats which make barriers in their career
development. Through training manager can help to improve their weakness and low down the
threats which they are facing in workplace. Organization need to used different methods of
training and development for increasing the interest of worker's in workplace that engage them
for a long term.
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d). Recommending improvements to the current framework
It is necessary to improve current framework of knowledge sharing by Danone. Current
framework involves knowledge management culture, sharing motivations and work
performance. But, Danone can be adopt the another terms in framework such as social
networking, information technology and employees creativity to share knowledge in the
workplace.
Social Networking: It is necessary share and gather knowledge form social networking to
success of business. Therefore, Danone can adopt social networking knowledge management to
increase sales and profitability of business in global market. Because of, today's world social
networking spreads the worldwide. So that, it is beneficial to select company for providing the
food products to customers to increase sales and make profits of business (Fultz and et.al., 2017).
Therefore, company can follow different social networking such as Facebook, Instagram etc. for
increasing attraction of consumers towards their firm. This will help the management of food
firm in gathering knowledge about menu tends and quality standards as per customer
expectations. With the help of it, firm can know about information and data relating to market as
well as competitors. Company can also follow social networking for marketing and advertising
of product and services and giving the information about their products to consumers.
Information Technology: Share knowledge about new technology is very necessary that help to
develop business more than other organization. Therefore, Danone can implement information
technology in sell of food product and services to consumers. Because of, it is necessary to have
knowledge about different information technologies which can used in business. By these
applications, company can easily make food products and sale in the market. With this, they can
collect any types of data or information such as marketing information, competitors and
consumers reviews etc. towards products and services across the worldwide (Avgerou and
Walsham, eds., 2017). Through it, firm can improve quality and standard of goods and services
which help in increasing sales and make profits of business. Information technology can help to
firm in relation to effective communications, strategic thinking, storage the valuable information,
reducing costs and remove waste from production of goods. Therefore, Danone have knowledge
about information technology which can aid to increase sales and success of business in the
worldwide.
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Employee Creativity: It is more essential part that is employees are creative and innovative in
business. So that, Danone can improve the creativity of workers in the workplace. Because of,
employees are more important part of business. They contribute in every activity of business
such as sales, production, marketing and operations etc. Knowledge sharing and management is
essential part of innovation and creativity in employees performance as with the helps of this
firm can convey an idea of improvement. In this context, firm can also provide training and
development to employees for improving their performance and developing the creativity in the
workplace. With the creativity, employees are shared ideas and knowledge for improving culture
and productivity of Danone. More creative workers can help in increasing sales and profitability
of selected firm. Therefore, company can always motivate to their employees for developing
creativity of them. So that, they can assist in development and growth of foods business in
international market.
CONCLUSION
From the above report it has been determined that knowledge management is important
for growing and development of business. The content of a knowledge asset includes the domain
of knowledge, the type of the knowledge and the quality of knowledge. In addition to this,
Intellectual property are knowledge assets which helps in driving the economic growth and
competitiveness. As, innovative products are unique and different and not be available with any
other organisation helps in increasing sales and achieving organisational goals. Furthermore,
knowledge assets help in expansion of the business and gaining different technology and better
work structure. But knowledge asset is something which helps in betterment of the business by
way of new ideas, technology, intellectual property rights and innovation. Other than this,
knowledge always helps in improving decision making processes and bringing better ideas which
will take the organisation to higher growths. It has been concluded that employee training and
development will also impact positively on organization business and increase their profit
margin.
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