Instructions on building Knowledge Base for Business Management Assessments

This document provides instructions on how to build a Knowledge Base for Business Management Assessments. It includes summaries of 14 articles on forecasting, product launch, and demand forecasting.

Assessments Knowledge Base
Instructions on building your Knowledge Base
Please do not copy and paste anything from the Knowledge Base document to use in completing
your Assessments. The goal of building a Knowledge Base as a group is to share the responsibility of
research and exchanging ideas and understanding of key sources. However, your Individual Reports
must not contain any shared text from the Knowledge Base itself, make sure that you summarise,
process and structure the information in your own words.
Each group should assign particular articles to individual group members and circulate this
document to allow members to write short summaries of the key points. A number of academic
journal articles, newspaper articles and others are identified as a starting point but the group should
also find other credible articles, both academic journal articles and non-academic articles.
The group should also arrange meetings, ideally virtual meetings using Zoom, MSTeams or other
services, where the articles and relevance/application to the BTR Case Study can be discussed and
ideas exchanged.
The actual writing of the Assessments reports is to be individual and should not be part of any
group activity. The group work should be restricted to this Knowledge Base document only.

Article 01 Summary
Article Information Summary of key points in
article
Title: 7 steps for forecasting without historical data John Rampton uncovered some
valuable steps that did not require
the use of historical data:
- Start with his current financial
position: he needed to consider
fixed, variables, expenses along
with revenues and number of
customers.
- Study the competition’s results
- Run various conservative and
aggressive scenarios using
forecasting software
- Survey customers and prospects
- Research external factors
- Account for everything (even in
the small stuff)
- Scan for inefficiencies
Web-Link:
https://www.forbes.com/sites/johnrampton/2015/11/25/7-
steps-for-forecasting-without-historical-data/
Citation:
Article Type:
Summary written by: Anamaria-Viorela Butilca
Article 02 Summary
Article Information Summary of key points in article
Title: How to forecast sales of a new product -Use affordable market research techniques
-Ask your sales team
-Seek other sources of intelligence
-Consider primary research
-Start with a pilot project
-Monitor your results and adjust
-Disciplined research pays dividends
Web-Link (if applicable):
https://www.bdc.ca/en/articles-tools/marketing-
sales-export/sales/forecasting-sales-of-new-
products
Citation:
Article Type: Web Journal Article
Summary written by: Anamaria-Viorela Butilca

Article 03 Summary
Article Information Summary of key points in article
Title: 1 stages of launching a new product key main points of this article , is to show main
stages of launching a new product.
how to meet any persons needs?
Know who you compitate with? Know your
own competition?
always know the network and share your
product with others.
consider all public feedback and any post
launch.
build any anticipations by pre marketing.
Published by: Keap
Web-Link: https://keap.com/business-success-
blog/growth/planning-strategy/ten-stages-to-a-
successful-product-launch
Citation:
Article Type: Web Journal Article
Summary written by: Silviu-Nicusor Schiopu
Article 04 Summary
Article Information Summary of key points
in article
Title: 17 steps to take before you launch a product or service i always need to define my
own target audience
to know how to reach and
attrack your audience
know the problemsolving
to any kind of problems
understand your bying
jorney
make sure online identity
is protected
keep product up to date
know who and how to
compitate against
buisnesses and be the top
one on board .
create free trial or demo
also can be created to
llook 3d online.
always plan everything
ahead and be in front.
Published by:
https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/18-
steps-to-take-before-you-launch-a-product-or-service/
Web-Link:
Citation:
Article Type: Web Journal Article
Summary written by: Silviu-Nicusor Schiopu

Article 05 Summary
Article Information Summary of key points in article
Title: 7 product launch strategies to create Buzz
around your business
how to make your business buzzing until full
meet all customers standards and put all focus
on customers needs and wants then on a
product.
know people opinions before realising
products
make your product to be an event
let customers to by all before hand (pre order)
apple good example customers want to show
off their product to everyone so take example
and make customer wanting a product before
it release and make them want to show it off
before they even have it in hands.
Published by:
https://neilpatel.com/blog/product-launch-
strategies/
YouTube-Link:
Citation:
Article Type: video
Summary written by: Silviu-Nicusor Schiopu
Article 06 Summary
Article Information Summary of key points in article
Title: Develop new product and services develop new product and service
knowing the lifecycle of any product
and services this can be:
Development
Introduction
Growth
Maturity
Decline
develop your ideas
Pricing your proposed service or
product.
Author: Info entrepreneurs
Web-Link (if applicable):
https://www.infoentrepreneurs.org/en/guides/develop-
new-products-and-services/
Citation:
Article Type: Business Magazine Article
Summary written by: Silviu-Nicusor Schiopu

Article 07 Summary
Article Information Summary of key points
in article
Title: How to successfully bring new product to market - In order to
generate organic
growth the key is to
create new
products, services
or business models.
- Being able to
successfully develop
and bring new
products to the
market is a very
important
capability due to
the cost to create
and launch a new
product, combined
with the rate of
failure.
- Think how you will
launch your new
product.
- Question your way
to a stronger
launch by
developing a
competitive product
that meets a need
and is a solution of
value together with
creating a
believable and
ownable position in
the market
- Different products
need different types
of launches
- Launches of any
kind take resources,
people and cash
- It is recommended
to organise the new
products in launch
classes with a
different plan level
of investment
- Decide how you will
launch each class to
Author: Industry Week
Web-Link (if applicable):
https://www.industryweek.com/innovation/article/22025235/how-
to-successfully-bring-new-products-to-market
Citation:
Article Type: Online Article
Summary written by: Gianina-Loredana Movilau

your various
stakeholders
- Define what
channels and touch
points you will
deploy for each
stakeholder for
each class
- After you done all
this you will have a
framework for your
launch plan
Article 08 Summary
Article Information Summary of key points in article
Title: A Better Way to Get Work Done -Project success depends more on
people and less on process or
technology.
-The Three Key Drivers of Increased
Project Team Participation:
Empowerment, confidence and
recognition.
-Combining the power of social
networking with the structure of project
management will: Empower the Front
Line, Capture the real story, Recognize
Accomplishments
Author: Industry Week
Web-Link (if applicable):
https://www.industryweek.com/leadership/companies-
executives/article/21939600/a-better-way-to-get-work-
done
Citation:
Article Type: Academic Journal Article
Summary written by: Anamaria-Viorela Butilca

Article 09 Summary
Article Information Summary of key points in article
Title: Why managers should reveal their feilure -High-achievers can win over their colleagues
with a simple approach: by sharing the failures
they encountered on the path to success.
-Malicious envy is a destructive emotion that
makes people feel inferior by comparison, this
type of envy can be toxic in the workplace,
stifling worker productivity, leading employees
to behave less cooperatively, interfering with
group cohesion, and making people feel more
justified in behaving unethically.
-Revealing failures won’t tarnish your image
“Even after revealing their struggles or failures,
high achievers still look good,” Brooks says.
-The humble job applicant: If you’re asked to
describe your greatest weakness in an
interview, don’t use the obvious “I
work too hard” response. Instead,
sincerely relate a mess up and what
you learned. “It’s a great opportunity
to show your honesty and
vulnerability,” Brooks says.
Published by: Harvard business school
Web-Link : https://hbswk.hbs.edu/item/why-
managers-should-publicize-their-failures
Citation:
Article Type: web journal
Summary written by: Anamaria-Viorela Butilca
Article 10 Summary
Article Information Summary of key points in article
Title: 10 stages of launching a new product Through this journal it is determined that
launching new product helps the business
organisation to attract large number of
customers and enhance the overall
performance of the organisation. It also help in
satisfying the needs of target customer. There
are mainly ten stages of launching new product
into the market that needs to be considered by
the organisation in order to successful launch
their product into the marketplace.
Author: Laura Dolan
Web-Link (if applicable):
https://keap.com/business-success-blog/growt
h/planning-strategy/ten-stages-to-a-successful-
product-launch
Citation:
Article Type: web journal
Summary written by:

Article 11 Summary
Article Information Summary of key points in article
Title: Four Steps to Forecast Total
Market Demand
As per this article the determining the market
demand helps the organisation to be successful
and grow in the marketplace. Through this
mainly four steps are that needs to be
considered by the organisation to determine
the total market demand such as the first step
is defining the market, then the second step is
dividing the total industry demand into its main
components. The third step is forecast the
drivers of the demand in each segment. Then
the finally, the last step in conducting
sensitivity analysis to determine the most
critical assumptions.
Author: William Barnett
Web-Link (if applicable):
https://hbr.org/1988/07/four-steps-to-
forecast-total-market-demand
Citation:
Article Type: Online Article
Summary written by:
Article 12 Summary
Article Information Summary of key points in article
Title: Demand Forecasting: Concept,
Significance, Objectives and Factors
As per the this online article, the demand
forecasting is considered to be the main driving
force behind the growth and success of the
business and satisfying the needs of target
customers. The main concept of demand
forecast is that it is the process of determining
the future needs of the customers and helping
the business to satisfy their target customers.
Author: Nitisha
Web-Link (if applicable):
https://www.economicsdiscussion.net/demand
-forecasting/demand-forecasting-concept-
significance-objectives-and-factors/3557
Citation:
Article Type: Online Article
Summary written by:
Article 13 Summary

Article Information Summary of key points in article
Title: Importance and Benefits of Forecasting
Customer Demand
Through this article it is analysed that
forecasting plays an important role in
determining the needs and wants of the target
customers and enhance their overall
performance. Through the article it is
determined that the main importance of the
demand forecasting is that it help in reducing
the cost, satisfying the needs of the customers
and retaining them for long period of time.
Author: Lopienski
Web-Link (if applicable):
https://www.shipbob.com/blog/dema
nd-forecasting/
Citation:
Article Type: Online Article
Summary written by:
Article 14 Summary
Article Information Summary of key points in article
Title: Five Steps To Develop A New Product Through this article it is determined that
developing new and innovative product help
the business organisation to attract large
number of customers and sustain in the
market. As per this article there are mainly five
steps that needs to be considered to develop a
new product. Such as determining new
opportunity and generate new ideas
accordingly, then measuring the opportunity
accordingly. Next step is developing the
concept and then testing the product in order
to determine any kind of default. And lastly, the
organisation should position and launch their
product in the market effectively.
Author: Manuel
Web-Link (if applicable):
https://www.forbes.com/sites/iese/2016/06/0
1/five-steps-to-develop-a-new-product/?
sh=4b35a9e02eef
Citation:
Article Type: Online Article
Summary written by: