Knowledge Management and information system strategy

Added on - 03 Dec 2019

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Knowledge Management and information system strategy
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Cloud-CRM.....................................................................................................................................1Requirement of Cloud-CRM.......................................................................................................1Cloud-CRM challenges...............................................................................................................1Ways to overcome issues associated with Cloud-CRM suite......................................................3ENTERPRISE 2.0 TOOLS..............................................................................................................4Needs and barriers associated with enterprise 2.0 tool................................................................4Roles of managers in applying enterprise 2.0 tools.....................................................................7Strategies to overcome issues associated with enterprise 2.0......................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
LIST OF FIGURESFigure 1: Cloud-CRM system and associated issues.......................................................................3Figure 2: Enterprise 2.0 tool and its usage......................................................................................5Figure 3: Relationship between enterprise 2.0 tool and social web................................................6Figure 4: Challenges associate with enterprise 2.0 tool..................................................................7
INTRODUCTIONIn the present era, cut throat competition is present in the market. It emphasizes on thecompanies to adopt quality of tools and techniques in their day to day business operations. Therationale behind carrying out the present study is to explore the role of Cloud-CRM in order toenhance customer flexibility andshare wide amount of information in a significant manner.Furthermore, report provides detail about theenterprise 2.0 technology and challenges associatedwith the use of this technology at the workplace. This technology will be beneficial forcompanies in order to reduce infrastructure cost and improving knowledge level andperformance of their employees through technology advancement in the present arena. In orderto better understand the need and issues associated with the CRM, cases of differentorganizations were taken in the present report.Cloud-CRMRequirement of Cloud-CRMAccording toPlaksij (2014) small business enterprises are focusing on use of Cloud baseCRM suits to establish closer communication with their customers for long time period.Smallbusinesses in UK are very straightforward and they are choosing software’s and technologies onthe basis of different factors including affordable, licensing cost, unique business needs and easydeployment and maintenance. On the other hand, quick demand of products and services andlifestyle of people are also changing continuously (Plaksij, 2014). In such kind of criticalbusiness situations, it is necessary for companies to adopt Cloud-CRM business suite. Inaddition, for the purpose of reducing cost on servers, hardware or IT personnel and headache ofinstalling and maintaining the system, enterprises are focusing on using this cloud base solutionat the workplace in the competitive arena (Weinhardt and et.al., 2009). Besides that,technologically advanced, address unique needs of all types of businesses and variety ofsolutions to each type of customer related problem are the major drivers which influence smalland medium size businesses to adopt Cloud-CRM suite in carrying out different businessfunctions in the significant manner.Cloud-CRM challengesLasser and Mandel (2011) explored that many small and medium size enterprises arefacing issues related to implement and maintenance CRM software at the workplace (Lasser and1
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