Knowledge Management - Assignment PDF

Running head: KNOWLEDGE MANAGEMENT
Knowledge Management
Name of the Student
Name of the University
Author Note

KNOWLEDGE MANAGEMENT1
The history of business is includes significant number of organizations which faced
difficulty in conducting their general form of business or faced considerable number issues in
generating profit following their business model. Such organizations are observed to diversify
their business models in order to generate the profit and survive in the industry. The paper is
focused in specifying one such event where the organisation concentrated in diversification.
The chosen organization is Xerox Corp. The paper is able to specify the method by which the
organization changed its business model from a “Copier Company” to “Document
Company”. Along with that the paper is focused in describing the knowledge management
initiative of Xerox named as Eureka along with the features and benefits of it. Apart from that
the paper defines the role of the informal groups in the organization and the method of
motivating the people by the reward system.
1.
Xerox was an organization that had the focus towards the field of photocopying and
document processing and the organization was a leader in that particular field. The
organization was such a successful and popular brand in that particular field that the people
started to term the process of photocopying as “xeroxing”. Xerox significantly tried to
operate at the global stage with the two joint ventures in the form of Fuji Xerox and the Rank
Xerox. Fuji Xerox enabled the organization to operate in the Asia Pacific region and the other
one open the doors of Europe in front of Xerox. However the organization was observed to
try to position itself as a knowledge company and started to conduct considerable number of
initiatives for the same. Towards the end of 1960, the organization was observed to focus on
the information technology business and in that try, the organization acquired the Scientific
Data Systems, the makers of time-sharing and the scientific computers. The list also included
Daconics which made the shared logic and the word processing systems by using the
minicomputers and Vestec, an organization that produces electrostatic printers and plotters.