Table of ContentsINTRODUCTION...........................................................................................................................1PART A...........................................................................................................................................11. company core competences....................................................................................................12. How did company strategy change when Peter Fellner took over as CEO?...........................33. Which of company core competences led to the improvements which led to more success atcompany?....................................................................................................................................44. How much did knowledge management help these core competences to bring about thechanges in company's strategy?..................................................................................................5PART B ...........................................................................................................................................5Covered in PPT...........................................................................................................................5CONCLUSION ...............................................................................................................................6REFERENCES ...............................................................................................................................7
INTRODUCTIONKnowledge management is a method which every organisation uses for managing,sharing and creating the information of any business organisation. It is an multidisciplinarymethod which companies uses for achieving the objectives and goals of the company by usingknowledge in the best way. It include different fields like business administration, informationsystem, management, library , information science, public health and many more. Efforts thatorganisation's take in the context of knowledge management are all related to the improvedperformance, innovation & creativity, competitive advantage etc. for understanding this conceptmore deeply, Celltech group Plc is taken as example. This is the biotechnology company of UKand is one of the leading organisation of British, it was founded in 1980 and its headquarter is inSlough. Further in this report theories, models and frameworks of knowledge management willbe discussed to evaluate its core competencies which is helping the organisation to enhance itsposition (Hislop, Bosua and Helms, 2018). PART A1. company core competencesCore competencies are the skills and abilities which companies have in them throughtheir skilled labours and managers (Martín-de Castro, 2015). This is important for the companyto enhance their competitive advantages and it also provide a path to the open market. These arethe attributes that firms need to have in them for running the business activities smoothly tosustain in the market. These provide some extra advantages related to the customers benefits andaccess to more markets. Core competency is something which is difficult to imitate. Some of thecore competencies of Celltech are-: Technology- These are the major core competency of the Celltech which is helpingthem to be different from others in the market. Company focuses on their technologicaldevelopment regularly and frequently update it. Pharmaceutical firms are very muchdependent on the machines and technologies for making their medicines. Having besttechnology in important for the company because it bring quality in their products whichearn the trust of customers as well as it enhances the productivity of the company.Celltech can get competitive advantage from this competency as well as firm can earn1
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