Knowledge Management Initiatives at TCS

This report focuses on the knowledge management initiatives at Tata Consultancy Services (TCS), including the importance of learning and managing intellectual capital, critical evaluation of knowledge management strategies, and the impact of organizational learning, communities of practice, organizational culture, and the Web of Participation structure on TCS's success as a knowledge-driven company in Asia.

Knowledge
Management
Initiatives at TCS

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Explain the importance of learning and managing intellectual capital as part of the
Knowledge...................................................................................................................................3
Management (KM) efforts at Tata Consultancy Services (TCS)................................................3
2.Critical evaluation of knowledge management strategies take by TCS...................................6
3. Analyse and critically evaluate how organisational learning, communities of practice,.........8
organisational culture and the Web of Participation structure have helped TCS become one of
the................................................................................................................................................8
leading knowledge-driven companies in Asia.............................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Knowledge management is one of the most significant tool which assist organization in
boosting the efficiency of employees so that better decision is been taken by them. This aspect
ensure that all employees have access to all expertise material that is been used in organization.
This aspect assists organization in bringing out more creative and innovative decision that helps
them in growing. Present report will lay emphasis on Tata consultancy services. It is an Indian
multination information technology company that has been headquartered in Mumbai,
Maharashtra. It is the largest company in India as per the market capitalization. Assignment will
lay emphasis on importance of learning and managing intellectual capital as part of the
knowledge management efforts in TCS. It will also critically evaluate knowledge management
strategies taken by TCS. Analyze and critically evaluate how organizational learning,
communities of practice, organizational culture and the Web of Participation structure have
helped TCS become one of the leading knowledge-driven companies in Asia
MAIN BODY
1. Explain the importance of learning and managing intellectual capital as part of the Knowledge
Management (KM) efforts at Tata Consultancy Services (TCS).
As per the view of Shannak, Maqableh. and Tarhini, (2017)Managing knowledge is one of
the most important aspect specially in company like Tata consultancy services. Intellectual
capital basically means that analysing and evaluating different type of sources of knowledge that
is being present in firm. It also assists in interpreting knowledge and determining how this
knowledge can be used and shared by firm so that they can maximise profitability. It is very
necessary for organization to understand their intellectual capital. Like for example Tata
Consultancy services are been engaged in providing training and learning to human capital so
that collective knowledge and ability of employees can be improved. It has been analysed that
intellectual capital can be defined as that sector working in company which can be used in order
to add value and assist them in enhancing profitability. It has been analysed that TCS is making
use of strategic approach in order to manage and enhance their intellect resources.
Company is fully concerned with growth of intellect in future. Tata consultancy service in
order to utilise knowledge of their staff members has based their organization on four pillars like
for example they are been engaged in investing in digital capabilities and high tech technology
services. Also they are motivating their employees to make use of artificial intelligence and

internet of things. They have analysed that an effective knowledge management strategy requires
establishing processes and governing. Also it has been analysed that Tata consultancy services is
also facing large number of challenges from global organization like for example they have
ineffective structure which can capture and store data. Employees thinks that this affect quality
of knowledge which is being available to them. Also they find it very difficult to find appropriate
information because of lack of well-defined taxonomy. Also employees do not have end to end
business knowledge because of which they find it difficult to access knowledge and also miss
bigger picture. A lot of their time is being wasted in searching for adequate information. So Tata
Consultancy services needs to work on this so that they can invest their time on more productive
aspects. Mission of knowledge management process of company is to align organizational goals
with managing and coordinating with intellectuals. They are also engaged in implementing a
culture of sharing knowledge so that efficiency of organization increases. This will assist firm in
growing and achieving their goals and objectives. It will also help them in increasing their
productivity and operational efficiency.
In the opinion of Shannak, Maqableh. and Tarhini, (2017) TCS is also engaged in adopting
right incentives so that they can adequately contribute to knowledge management. They can also
appoint leaders who can work on managing knowledge in enterprise so that effectiveness related
to knowledge management practices increases. Tata consultancy services is making use of robust
tools and platform so that they can highly utilise abilities, skills and knowledge that has been
shared by individuals. It has also provided them with organizational success. They can also adopt
strategies that has been adopted by other companies like for example Infosys they are engaged in
making effective utilization of their employees which has provided them with success. This has
brought change in culture as it is driven by effective leadership. In order to adopt knowledge
management system faster when there is lots of pressure on employees to provide results, Infosys
is engaged in making use of reward and recognition. Infosys also feel like change in culture must
be supported by qualitative and quantitative mechanism. Quantitative rewards are based on
quantitative assessment of knowledge management activities. They are also providing
professional growth to employees.
This has assisted them in making effective use of their intellectual resources. So Tata
consultancy services can also get engaged in making use of this knowledge management strategy
so that they can grow. TCS is also involved in combing knowledge management process with

overall business process so that their short term as well as long term business goals are been
achieved. It has also been analysed that these processes clearly show about content ownership
and governance. For upgrading intellectual power and learning abilities of employee’s firm is
also being involved in providing learning training and development. This has helped them in
improvising capabilities of employees. It has also assisted them in growing. They have appointed
a dedicated team of knowledge management which is governed by specialists. They are also
being supported by KM champions. There are various success factors for knowledge
management strategies which requires strategic initiatives that needs to be followed by every
member of Knowledge management team.
In accordance with () Team which is been selected by TCS needs to be small in sized and
also member must be engaged in bringing out new initiatives. A pilot team which is being
prepared by firm will help them in identifying potential challenges for developing intellect and
learning capacities in employees who are working with them. There are various advanced digital
capabilities to enhance and improve knowledge management practices. Like for example Tata
consultancy services can learn from Infosys about taking help from advanced AI based search. In
this they make use of augmented reality in order to have better understanding of capabilities of
end user’s information needs. Tools used by them are basically available in market. In order to
make full utilization of millennial capabilities who forms most of the part of team working in
company social media platform and digital mode of communication and collaboration can be
used. These platforms support employees in searching out the information easily. It has been
analysed that Tata consultancy services is also making use of advanced gamification methods
which is enabling them to encourage more number of employees to participate in knowledge
management activities. Elements which has been used in Gamification includes leadership,
boards, badges and contents across various sectors and overall firm is involved in encouraging
employees to take part in enhancing intellectual capabilities of individuals. These initiatives have
assisted organization in taking better decisions. It has helped them in achieving short term as
well as long term goals and objectives. These initiatives of knowledge management have helped
firm in building up their brand reputation which is really necessary for their growth.
In the opinion of () Tata consultancy services is also making use of learning through videos.
Employees of firm has stated that learning through video is really fun and they are able to
understand more about the culture and internal organization more through video learning. They

have also provided information about that training t5hrough video is more effective Tata
consultancy services make use of videos when they are providing induction training to new
joiners. They are being uploaded through document management platforms as solutions to
problems of management. Knowledge management process has helped various organizations in
making effective and better decision. This strategy ha increased capabilities of firm by enhancing
potential knowledge in individual. Initiatives like these are really necessary for growth of firm.
Videos can also be downloaded by employees and they can learn from it. Downloading of
training related videos are free of cost so it become more easy and beneficial for employees to
learn from it.it has assisted them in growing. Leaders who have taken about initiative to transfer
knowledge management strategies must be clear about their roles and responsibilities.
2.Critical evaluation of knowledge management strategies take by TCS
In the view point of Webb, (2017) knowledge management system leads to increasing
efficiency and intellectual capabilities of team that can assist firm in growing and achieving their
goals and objectives. It has helped Tata Consultancy services is enhancing their future
capabilities. Skills of employees working with them are upgraded on regular basis. Firm is also
making use of principles related to knowledge management. These principles are adding better
values for their consumer in various pre-defined ways. Like for example TCS can also learn from
Wipro who works on principle of KM in which they are engaged in making use of organized and
well stock databases. They have developed their business model by taking in mind knowledge
management strategies which is really necessary for their growth. It has also assisted them in
developing and enhancing capabilities of employees working with them. Tata Consultancy
services are also making use of technology tools but they are not using it effectively. They have
too many tools but these tools have really narrow set of requirements. Also employees get
confused when they are, making use of high tech technology tool. It has reduced efficiency of
workers so firm needs to lay emphasis on improvising these aspects, so that knowledge in
organization can be effectively handled and managed.
Also firm needs to engaged in localizing best practices. As in other large organizations it
has been identified that knowledge management principles and practices are adopted locally by
some of the geographical team. They can have engaged in sharing learning sessions; they can
also involve in inviting expertise of knowledge management so that abilities of employees get
improved. Tata consultancy services is also being engaged in including knowledge management

practices to be an internal part of business practices. During the phase firm must be involve in
creating artefacts must undergo well defined review and rating life cycle. Training, learning and
development process is also being started by Tata consultancy services. It has assisted them in
enhancing efficiency and intellectual capabilities. This has helped firm in growing. Also leaders
who are engaged in increasing knowledge must be sure about their roles and responsibilities, so
that no co0nflict and chaos exists in firm. Tata consultancy services has also made use of various
knowledge management software which is being available in market. It has helped them in
growing and becoming Asia’s number one company.
On the other hand, stated that Santor and et.al., (2018) Tata Consultancy services are also
engaged in making use of Robust Collaboration techniques which is required in knowledge
management tools and strategies. It has assisted them in developing strong network within firm.
It has been identified to properly implement knowledge management practices organization must
make use of effective communication so that no confusion exists. This will help them in
achieving their mission and vision. It will also help them in growing. Artificial intelligence based
search process can also be used by company so that their task related to training and providing
knowledge becomes easy. The three main areas of knowledge management is searching for
knowledge, retaining and sharing them so TCS is engaged in working on all the three aspects.
This has helped them in making effective utilization of all resources and structured capital which
is working with them. They have been able to grow and has increased their productivity because
of this. Managing knowledge in firm has helped them in bringing out more innovative and
creative services. This has assisted them in gain competitive edge and also helped them in
increasing and enhancing their productivity. There are various benefits of developing intellectual
in firm which has been availed by TCS like for example knowledge management principles and
practices has helped them in making workplace more efficient. It has developed a better culture
and people in organization. It has assisted them in increasing skills and abilities of employees
who are working with them, making workers even more effective and efficient. It has assisted
Tata consultancy services in making fast and better decision which was really necessary for their
growth aspects. They also made use of collaborative and team working so that knowledge can be
effectively managed. This has assisted them in growing and achieving objectives.

3. Analyse and critically evaluate how organisational learning, communities of practice,
organisational culture and the Web of Participation structure have helped TCS become one of the
leading knowledge-driven companies in Asia
Organizational learning, communities of practice and a better environment has assisted Tata
consultancy service in becoming one of the most technology driven firm in Asia. As per the view
of Hislop, Bosua and Helms, (2018) Tata group has implemented balance score card and key
performance indicator in all sectors of their organization. It has been analysed that strategy
related to knowledge management is designed in such a way that it is directly connected with
business objectives. They have been involved in delivering basic knowledge so that problems
and issues which is being pertaining in firm is been solved. This has assisted them in making
organizational culture better. It has also helped them in growing. Tata consultancy services has
also made use of delivering knowledge management principles so that their tactical goals can be
achieved and they are able to make efficient use of business intelligence, making connections
with expertise, identifying and analysing issues so they are better able to solve it. It has also
helped them in increasing their participation in Web process. Company has also been involved in
identifying and analysing strategic needs so that support can be provided to senior management
related to strategies of KM. This has assisted senior level in making better decisions and they
have also highly engaged in making use of innovation so that they are better able to gain
competitive edge. This has assisted them in achieving their business objectives and also because
of this aspect they are able to gain competitive advantage. This has helped TCS in becoming
Asia’s leading company. Knowledge management strategies makes sure that needs of business
are successfully been fulfilled. It is a major contributor to build intellectual capital in the
organization. It allows them to make full form of information. The initiatives reinforce conscious
learning and improvement philosophy through collaborative approach to knowledge sharing.
They have also made use of rewards and recognition so that it become easier for them to extract
knowledge from them. This has helped them in building brand reputation of firm. It has also
assisted them in growing and achieving gaols and objectives. This has also helped them in
growing and also because of knowledge management strategies. In every department
organization is also been engaged in doing knowledge sharing sessions so that capabilities and
skills of every employee increases. This has helped firm in growing and also they have been
engaged in aligning business objectives with knowledge management strategies. This has also

assisted them in building up their brand reputation. Given the company's growth rate both in
terms of knowledge and people, several collaborative solutions were explored for building a KM
portal. They have also made use of balance score card so that performance of every employee
can be measure. This will also help them in developing knowledge management base, it has
helped them in easily transfer knowledge. It is bene transferred from knowledge management
platform and base. They have appointed expertise so that effective knowledge can be transferred.
This has supported them in building up intellectual people. This has also helped them in
improvising their learning process. Company has also been holding up training sessions in order
to grow. They have made sure that knowledge is guiding force for their business to achieve
success. Company is engaged in continuously improvising the process of knowledge sharing so
that firm can achieved success. It has helped firm in growing.

REFERENCES
Books and Journals
Hislop, D., Bosua, R. and Helms, R., 2018. Knowledge management in organizations: A critical
introduction. Oxford University Press.
Santoro, G. and et.al., 2018. The Internet of Things: Building a knowledge management system
for open innovation and knowledge management capacity. Technological Forecasting and Social
Change.136. pp.347-354.
Webb, S.P., 2017. Knowledge management: Linchpin of change. Routledge.
Barley, W.C., Treem, J.W. and Kuhn, T., 2018. Valuing multiple trajectories of knowledge: A
critical review and agenda for knowledge management research. Academy of Management
Annals.12(1). pp.278-317.
Shannak, R., Maqableh, M. and Tarhini, A., 2017. The impact of knowledge management on job
performance in higher education. Journal of Enterprise Information Management.
Asrar-ul-Haq, M. and Anwar, S., 2016. A systematic review of knowledge management and
knowledge sharing: Trends, issues, and challenges. Cogent Business & Management. 3(1).
p.1127744.
Liebowitz, J. and Frank, M. eds., 2016. Knowledge management and e-learning. CRC press.
Inkinen, H., 2016. Review of empirical research on knowledge management practices and firm
performance. Journal of knowledge management.

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