Strategic Knowledge Management Plan for Burlington Berries Pty Ltd

This report provides a comprehensive knowledge management strategic plan tailored for Burlington Berries Pty Ltd, a family-owned Tasmanian berry farm. The plan outlines key objectives such as collecting information from the right sources, managing and sharing it with stakeholders, and making effective decisions based on analyzed data. These objectives are integrated with the company's mission, vision, and values, emphasizing teamwork, innovation, and quality. The report identifies strategies like motivation, networking, and analysis, along with tools such as visible leadership, clear roles, and performance reviews, to achieve these objectives. Methods to strengthen knowledge management capacity include focusing on people, processes, platforms, partnerships, and problem-solving. The plan also details the personnel required, emphasizing the need for skilled, multi-tasking employees with critical thinking and technical skills. Finally, the report explains how the implementation of the plan can be monitored and evaluated to ensure its effectiveness and alignment with organizational goals, with an emphasis on systematic data collection and analysis.

KNOWLEDGE
MANAGEMENT

Table of Contents
Abstract............................................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Specify the key objectives of the plan, and how they will integrate with the organisational
goals........................................................................................................................................4
b) With justification, identify the strategies, tools and methods necessary to achieve those
objectives specified ...............................................................................................................5
c) Explain how the implementation of the plan might be monitored and evaluated. ............8
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11
Books and Journals...............................................................................................................11
Online...................................................................................................................................12

Abstract
Knowledge management can be defined as process of collecting, sharing, managing as
well as maintaining the information. The main purpose of knowledge management process is to
manage the information of the organisation in an effective manner so that goals and objectives
can be achieved properly. It helps to collect the in proper manner and then use the same to take
timely decisions. It helps to reduce the complexities in the process of effective decision making .
There is need of effective knowledge management so that the goals and objectives can be
achieved in proper manner. There is need of proper strategic plan that will help the company to
attain the objectives of the organisation. There is need of effective communication as it will help
the company to discuss all the strategies and then implement them in proper manner. It is a way
to analyse the big data that is being used by the company. There is need of proper knowledge and
management so that the company is able to handle the work in proper manner. In this report, the
knowledge management strategic plan is being formulated.

INTRODUCTION
Knowledge management strategic plan includes the actions that help the organisation to
manage the information. It is a plan that outlines the strategies that help to deal with information
in effective manner and results in effective productivity. All the departments are being aligned so
that the company is able to attain overall goals (Sousa and Rocha, 2019). Each and every
company requires to manage the big data and derive best suitable information from the data. In
this report, knowledge management strategic plan for Burlington Berries Pty Ltd is being
formulated. It is a family owned business that started in 2012. The company is located in
Cressy, TASMANIA, Australia and is part of the Fruit and Tree Nut Farming Industry
(BURLINGTON BERRIES PTY LTD, 2022). The enterprise is one of the Tasmania's largest
independent berry farmers that produces high-
quality soft fruits. They are able to attain success due to their effective supply chain
management. The provide healthy and quality products to the customers by checking their
requirements. In the report, there is discussion related to the objectives of the plan that will help
to attain the overall organisational goals. There is need to use effective strategies and tools that
will help the company to attain success. The personnel that are required to carry on the plan are
also discussed in this report. In the end of this report, monitoring and evaluation plan is being
designed. It helps the company to know more about the areas that are lacking so that better
actions can be taken.
MAIN BODY
Specify the key objectives of the plan, and how they will integrate with the organisational goals
There is key role of formulating objectives for success of a plan. There is need to conduct
overall research to that best goals for the organisation can be defined. The objectives are the base
of the plan (Kianto and et.al., 2018). The knowledge management plan works in proper manner
so that the company is able to get right information and use the same for effective decision
making. The strategic objectives are mentioned below:
 To collect the information from right sources at right time
 To manage the information and share it with all the key stakeholders.
 To take effective decisions after analysing the information

All these objectives will help the company to manage the data and information in
effective manner. The real success can be attained if the objectives of the plan are integrated with
the goals of company. The discussion related to overall goals of Burlington Berries Pty Ltd is
done below:
Mission
“To use latest technology and innovation that helps to provide best to the valuable customers”
Vision
“ To growth the company by providing best soft fruits. To excel in all the areas and keep the
employees safe by serving the needs of local community as well”
Values
 Team Work: They work together and provide best value to all the stakeholders
 Innovation: Work on innovation so that they are able to retain the customers.
 Quality: They keep on improving the quality and put the customers at top.
Burlington Berries Pty Ltd is a family owned business and they want to provide best and
soft fruits to customers. At the same time they want to keep the customers at top and that is
reason they will share the information with all the stakeholders. The first objective is to collect
the information from right sources. This will help them about the requirement of stakeholder and
then they innovate to keep them satisfied. They maintain good relations with the suppliers so that
the are manage their supply chain effectively. All the information is being communicated to the
major stakeholders and their feedback is used for improvement. All the decisions in Burlington
Berries Pty Ltd are taken after managing the data and information properly (Razzaq and et.al.,
2018). This shows that the objectives of the strategic knowledge management plan are integrated
with the goals and values of Burlington Berries Pty Ltd. By analysing the information with right
tools and techniques the company will be able to attain progress. There is need to work as per the
requirement of customers so that they are satisfied. The idea of innovation help them to use new
ways of designing their products and then serve the customers in proper manner. Burlington
Berries Pty Ltd also assures that all the employees are satisfied and provide them best
environment that also help to take the decisions effectively.

b) With justification, identify the strategies, tools and methods necessary to achieve those
objectives specified
After the objectives are being developed for the plan now it becomes important to
implement the plan. In order to implement the plan the company must use right tools and
techniques (Rezaei and et.al., 2020). The use of effective tool will help Burlington Berries Pty
Ltd to carry on the plan is effective manner. There are so many benefits of knowledge
management in the organisation.
The strategies that are used by Burlington Berries Pty Ltd are as follows:
 Motivate: There is need of motivation to carry on the plan in effective manner. By
providing incentives and rewards the employees of Burlington Berries Pty Ltd will work
in effective manner. The performance of the employees get enhanced by regular
motivation. By motivating the employees the company will be able to share all the
information with the employees.
 Network: It helps to know about the latest information and make necessary changes as
per the detailed information. The connection with the working staff will Burlington
Berries Pty Ltd to implement the plan in effective manner (Bamel and et.al., 2021). It
enhances trust and the company is able to operate smoothly. All the stakeholder will be in
contact by having good networks and maintaining relationship.
 Analyse: There is need of analysing the information on regular basis. It will help the
company to take effective decisions. The use of information is important so that best
action can be taken.
The tools that help to achieve the objectives are as follows:
 Visible leadership: There is need of proper leadership in the business organisation. It
assist the employees to work in particular direction. This will help the company to
concentrate on the employees. With the help of leadership the employees of Burlington
Berries Pty Ltd will be able to get access to information in proper manner. It is necessary
to always give direction to the employees as all this helps them to implement the
strategies properly. All the problems and conflicts of the employees must be solved.
 Clear roles: There is need of assigning clear roles to the team. It is analysed that the
people will be able to carry on the activities in proper manner (Ammirato and et.al.,
2021). The working team will work in effective way by knowing about their roles. Each

and every employee has their own capability and it is important to give the work
accordingly. By allocating them right duties, Burlington Berries Pty Ltd will be able to
attain the objectives. It is necessary for the working population to work as per the role
that is being assigned.
 Reviewing performance: After the information is being collected and communicated
with the employees the performance review must take place. It will help, Burlington
Berries Pty Ltd to know about the gaps at the time of implementation of the actions
(Ramy and et.al., 2018). There is requirement of checking the overall performance of the
employees on regular basis. The same will help to make them understand the training
needs and that can be beneficial for the success of business organisation.
Methods that can be used strengthen the knowledge management capacity are as follows:
 People: All the stakeholder must be given the information so that they are aware about
the company. The are the one who will act and use the information for success of the
company (Wang and Wu, 2021). The use of team management will help to achieve
objectives properly.
 Process: The use of right actions is necessary for the company. All the actions that are
being taken must be aligned with the strategic goals. There is need to measure the
performance at the same time so that there is no issue faced in the end of plan.
 Platform: The use of both online and offline tools is done by Burlington Berries Pty Ltd
helps them to collect the information (Al-Emran and et.al., 2018). It is necessary to use
latest technology so that effective results of the plan can be achieved.
 Partnership: By developing effective relations and networks with the stakeholders the
company will be able to attain success. It is necessary to work by collaboration so that
new ideas and problems can be solved.
 Problem solving: There is need of proper problem solving at the time of working on a
project. There are chances of conflicts and obstacles that can be solved by the company
and working staff with help of problem solving skills.
All these strategies, tools and method help to achieve the objectives effectively. The use
of right channel will help them to collect the important information and sort the same. The
personnel required to carry on the work in proper manner. It will help them to keep on working
and attaining success (Adeinat and Abdulfatah, 2019). The employees that are skilled and multi-

tasking will be able to carry on the activity properly. It is necessary to provide them continuous
training in order to enhance the capability of the employees. This enhance their confidence and
will let them to achieve the objectives. The employees must have critical thinking skills that is
necessary to evaluate the information and filter the same for decision making. There is need of
technical skills so that the use of best software and updated resources can be done. The
employees play a critical role in implementation of the strategic plan and attain success
(Ngulube, 2019). There is need of managing the work in proper manner so that the best
decisions can be taken by the company.
c) Explain how the implementation of the plan might be monitored and evaluated.
Monitoring & evaluation is process of analysation and data collection of program and
project in a systematic manner. It measures the program whether they are working or not. It aims
to improve the outputs and outcomes of projects. Monitoring started from the beginning of the
program and continue till the end (Mahdi and et.al., 2019). This can include certain objectives
like the location where program should deliver, number of people involved in program, program
cost, etc. On the other hand evaluation is assessment of project, activity, strategy, programme or
institution's performance. It aims to achieve effectiveness, relevance and sustainability of
interventions. It is important because they help organisation to track and analyse the
information. The success of plan can be measured with the help of several key performance
indicators. The use of all the indicators help to know about the gap and then the company must
work to fill the gap. The steps that are being followed are mentioned below:
Identify Goals and Objectives: At the time of checking performance of knowledge
management strategic plan it is important to review the objectives. This helps the team to know
about the main aim of the plan so that process of evaluation can be done properly. By knowing
effectively about the objectives and the solutions, the plan can be completes properly (Hislop and
et.al., 2018). There is need to check the objectives formulated and the tools that are being used to
evaluate the performance. The success can be measured if the real goals are known to the
monitoring and evaluation team.
Define Indicators: To check the performance of the plan, it is important to know about
the indicators. To achieve the desired objectives it is necessary to know about the indicators. The
timely check of the strategies will facilitate the work of the entity and they will be able to
measure the overall performance. To check the progress it is important to take test of the

employees. They are being provided all the information and by taking the test there real results
can be analysed. Financial monitoring is another way that will help Burlington Berries Pty Ltd to
know about the progress. It is seen that by taking effective decisions the company will be able to
get good financial position. There is need check the budget and then following the same to
achieve goals and objectives. The time limit and deadlines must be reviewed as it also helps to
know about the gaps that are undertaken at the time of implementation of plan.
Define Data Collection Methods and Timeline: To work on knowledge management
plan, it is necessary for the business organisation to collect the data through right source. It is
important to gather the information from authentic and reliable sources. The success of the
strategic plan depends the time line and the quality of information. The indicators must be
tracked so that overall performance of the company can be measured (Shujahat and et.al., 2019).
The performance of all the stakeholders must be evaluated so that all the problems being faced
by them are known. The use of primary data is being done to know the demands of the
stakeholders. The same is done by random sampling as it is free from biasses. Along with that it
is not possible to take feedback from all the employees so the use of sampling is done. The use of
right method will help Burlington Berries Pty Ltd to carry on the strategic plan effectively.
Check the roles and responsibilities: Each and every employee is being assigned with
the responsibility. It is important to check the data management with the help of indicators. The
research employees, operating employees as well as the program employees are being evaluated.
In relation to Burlington Berries Pty Ltd, the company works to provide the employees with
proper training so that they are able to perform all the tasks effectively. To evaluate the
performance the test must be taken so that gaps are analysed. The use these techniques will help
the company to keep track on the performance of the employees.
Create an Analysis Plan and fill the gaps: The important task is to create an analysis
plan. The same will be beneficial for the company as the managers will be able to know about
the overall information (Ardito and et.al., 2019). It is seen that there were gap in decision
making. The information is not filtered by the company and due this the decision-making was
time taken. Burlington Berries Pty Ltd must work the timely decision making and must take the
actions effectively. There is need to provide training to employees and hire professionals who
can carry out the task and achieve success. There is need analyse the plan in the end make a

report. Reporting is an important task that must be done. All the data including the pros and cons
are being noted as it will help to deal with similar situation in future.
There is vital role of monitoring and evaluation as it helps to identify the gaps. By using
all these steps, Burlington Berries Pty Ltd will be able to minimise the loss and carry on the plan
in appropriate manner.
CONCLUSION
From the above report, it is concluded that there is need of knowledge management in the
organisation. It helps to take effective decision and communicate effectively with all the
stakeholders. The objectives of plan are formulated and integrated with the overall goal of the
company. The best strategies to evaluate the performance of knowledge management strateghic
plan are discussed. In the end of this report, monitoring and evaluation plan is made to know the
deviations and fill them in appropriate manner.

REFERENCES:
Books and Journals
Adeinat, I.M. and Abdulfatah, F.H., 2019. Organizational culture and knowledge management
processes: case study in a public university. VINE Journal of Information and
Knowledge Management Systems.
Al-Emran and et.al., 2018. The impact of knowledge management processes on information
systems: A systematic review. International Journal of Information Management, 43,
pp.173-187.
Ammirato and et.al., 2021. Knowledge management in pandemics. A critical literature
review. Knowledge Management Research & Practice, 19(4), pp.415-426.
Ardito and et.al., 2019. The role of universities in the knowledge management of smart city
projects. Technological Forecasting and Social Change, 142, pp.312-321.
Bamel and et.al., 2021. Knowledge management within a strategic alliances context: past,
present and future. Journal of Knowledge Management.
Hislop and et.al., 2018. Knowledge management in organizations: A critical introduction.
Oxford university press.
Kianto and et.al., 2018. The impact of knowledge management on knowledge worker
productivity. Baltic Journal of Management.
Mahdi and et.al., 2019. Knowledge management processes and sustainable competitive
advantage: An empirical examination in private universities. Journal of Business
Research, 94, pp.320-334.
Ngulube, P., 2019. Mapping methodological issues in knowledge management research, 2009–
2014. International Journal of Knowledge Management (IJKM), 15(1), pp.85-100.
Ramy and et.al., 2018. A scientometric analysis of Knowledge Management Research and
Practice literature: 2003–2015. Knowledge Management Research & Practice, 16(1),
pp.66-77.
Razzaq and et.al., 2018. Knowledge management, organizational commitment and knowledge-
worker performance: The neglected role of knowledge management in the public
sector. Business process management journal.
Rezaei and et.al., 2020. What drives the process of knowledge management in a cross-cultural
setting: The impact of social capital. European Business Review.
Shujahat and et.al., 2019. Translating the impact of knowledge management processes into
knowledge-based innovation: The neglected and mediating role of knowledge-worker
productivity. Journal of Business Research, 94, pp.442-450.
Sousa, M.J. and Rocha, Á., 2019. Strategic knowledge management in the digital age: JBR
special issue editorial. Journal of Business Research, 94, pp.223-226.
Wang, W.T. and Wu, S.Y., 2021. Knowledge management based on information technology in
response to COVID-19 crisis. Knowledge Management Research & Practice, 19(4),
pp.468-474.

Online
BURLINGTON BERRIES PTY LTD, 2022. [Online] Available through:
<https://www.dnb.com/business-directory/company-
profiles.burlington_berries_pty_ltd.6359d8a1fd946af6c8a7e584f74771c0.html>