Evaluation of the Interview Findings on Kokoro Fast Food Outlet
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This article evaluates the interview findings on Kokoro Fast Food Outlet, a Japanese fast food restaurant located in Canberra, Australia. It discusses the type of hospitality enterprise managed, cuisine offered, front and back of house operations, cost control measures, and financial control measures.
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Running head: HOSPITALITY Hospitality Name of the Student Name of the University Author Note
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1HOSPITALITY Evaluation of the interview findings Type of hospitality enterprise managed According toPizam, Shapoval and Ellis (2016), the hospitality industry has five several sectors under it. Among them the most crucial is the food and beverage sector. Located 10 km away from the main city, in the suburb area of the Canberra, Kokoro fast food outlet is one of the most popularrestaurantthatoffersJapanese fast food. Thetwo most importantpersons associated with the foundation of the restaurant are the CEO, Mr. Park and the Chief Chef Akio Ishito. Cuisine offered by the restaurant and the reasonability of the cuisine Situated in the Australian suburb area, the restaurant gives its customer the opportunity to savor the authentic Japanese fast food according to the growing demand of Japanese food. It caters the special Japanese dishes like Sushi not only to the Japanese people residing there but also it satisfies the Australian people’s love for Japanese people. The restaurant mainly offers Japanese fast food upgrade their menu in a frequent manner with an aim to attract new customers to visit the restaurant. Front of house operation The operationof the front house refersto the activitiesof managementand the maintenance of each area within the restaurant premise. The areas under the maintenance of front house operation include each place which are used and accessed by the customers. For example, the dining space, restroom, washroom, and bar along with the front desk fall under the areas to be maintained by the restaurant (Sachset al. 2014). As customers have the access to use the
2HOSPITALITY areas, it is extremely crucial to manage the operation as well as the maintenance of these areas in order to maintain precision there. The activities of front house operation mainly includes the service providing to the customers, exceeding the satisfaction of the customers while recruiting efficient staffs, training them as well as manage them (Günzel and Holm 2013). Apart from these activities, there are several other activities under the front house operation such as interior designing, creating an ambience and maintaining an ambience in order to attract and retain the customers. Meanwhile, setting of promotional strategies as well as the keeping the record of the account and the stocks also comes under the activities of operation management of front house (Rowbotham, Azhashemi and Galloway 2012). Cost control of front house As per the script that has been enclosed in the appendix section, Kokoro restaurant have a large variety of the front house operation which have been sometimes merged or undertaken collectively so that the cost of front house operation management are minimized. Such as, the cost of human resource is easily minimized by the implementation of self service and the automation system (Walker and Walker 2016). All the more, the latest technology for the activitieslikecleaning,maintainthedecoration,billingandreviewgenerationfromthe customers will be an effective way for managing the cost as well as reducing it. Back of house operation Like front house operation, the back of house operation involves the activities of management of the operation in the kitchen (Sachs et al. 2014). As kitchen is most crucial place of a restaurant where raw materials as well as the ingredients are transformed into the delicious complete dishes and served to the customers by the efficient staffs, operations management concerned this area is extremely important as well as equal to the front house operation. The
3HOSPITALITY activities of back house operation include the mainly the maintain ace of code of conduct so that the quality food can be served to the customers in order to build the trust of the customer while maintain the branding of the restaurant(DiPietro et al. 2012). The management of the supply chain also falls under the activities of back house operation.Thus cost control of those above mentioned activities important. Cost control of back house operation As per the script that is attached in the appendix section, it is seen that the cost control management activities include primarily the efficient management of supply chain. The cost can be reduced or minimize and managed by making a good relation with the suppliers so that the raw materials or ingredients used in making a finished dish can be obtained at a lower price (Ferguson and Souza 2016). By reducing the cost involved in supply chain management, the restaurant can generate more profit as well. In addition to that, essential equipments and machineries can obtained at lower from such suppliers on the basis of contract in order to control the cost involved in the back house operation. In addition to that technology based gadgets must be used in order to reduce the cost of human resource (Ma et al. 2012). The allocation of work among the staffs of back house can be computerized so that time as well as cost can be saved. Latest technology enabled infrastructure in the processing of the finished food with the aim of reducing the cost. Financial control measures in daily business operation As per the statement of the CEO of Kokoro fast food outlet observes, the financial activities on a daily basis should be monitored. Thus the monitoring will must include the supervision of the many deposited in bank, the financial activities like bill payment from the customers, daily expenditure in purchasing of the raw material front and so on (Melnick et al.
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4HOSPITALITY 2012). Computerized billing system in form of proper invoice and other technology based financial tools must be used in order to ensure the efficient processing of financial activities (Pizam 2012). Thus the restaurant must keep the track on the investment occurred on timely manner in order to assure the cash flow.
5HOSPITALITY References DiPietro, R.B., Crews, T.B., Gustafson, C. and Strick, S., 2012. The use of social networking sites in the restaurant industry: Best practices.Journal of Foodservice Business Research,15(3), pp.265-284. Ferguson, M.E. and Souza, G.C. eds., 2016.Closed-loop supply chains: new developments to improve the sustainability of business practices. CRC Press. Günzel, F. and Holm, A.B., 2013. One size does not fit all—understanding the front-end and back-endofbusinessmodelinnovation.InternationalJournalofInnovation Management,17(01), p.1340002. Ma, J., Qin, J., Salsbury, T. and Xu, P., 2012. Demand reduction in building energy systems based on economic model predictive control.Chemical Engineering Science,67(1), pp.92-100. Melnick, E.L., Nayyer, P.R., Pinedo, M.L. and Seshadri, S. eds., 2012.Creating value in financial services: Strategies, operations and technologies. Springer Science & Business Media. Pizam,A.ed.,2012.InternationalEncyclopediaofHospitalityManagement2ndEdition. Routledge. Pizam, A., Shapoval, V. and Ellis, T., 2016. Customer satisfaction and its measurement in hospitality enterprises: a revisit and update.International Journal of Contemporary Hospitality Management,28(1), pp.2-35. Rowbotham, F., Azhashemi, M. and Galloway, L., 2012.Operations management in context. Routledge.
6HOSPITALITY Sachs, C., Allen, P., Terman, A.R., Hayden, J. and Hatcher, C., 2014. Front and back of the house: Socio-spatial inequalities in food work.Agriculture and Human Values,31(1), pp.3-17. Walker, J.R. and Walker, J.T., 2016.Introduction to hospitality management. Prentice Hall.
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7HOSPITALITY Appendix The Script – Interviewer – Kokoro has been operating for quite some time now. How do you ensure the smooth and efficient running of the restaurant? Mr. Park- As the Chief Executive Manger of this and many other outlets, I think it is very important to keep a good balance in between the operations on the front and back office as well as the variety of food and quality of food offered to the customers. Interviewer- What is the most important aspect of controlling the costs of the front house operations as per your discretion? Mr. Park- The most important aspect of running the front and back office operations involve activities that help reduce the costs of operations and help in financial analysis so that the objectives are regularly reached based on the business plans in place. I think that for both front and back office operations it is very important to apply the usage of the most up to date technology and automation so that a lot of work can be completed in a comparatively shorter span of time and with less cost incurrence. Further in the context of back of the house operations, it is important to note that the relations maintained with the suppliers and the cost of the raw materials used from the supply chain, should be maintained in order to keep the costs under check. Interviewer – Apart from these what are the other activities that are important to be monitored on a daily basis in order to ensure smooth financial functioning of your restaurant?
8HOSPITALITY Mr. Park- I think keeping a check of the accounts, especially the stocks and the payments from the customers maintaining the customer accounts accurately and also keeping a check on the daily costs is very important.