Diagnose forces of change in the men’s shirt industry and give your reasoned opinion on
how this influences the attractiveness of the Plastiwear opportunity.
From a wider perspective, it has been argued that a paradigm shift takes place based on
how companies commercialize and conceptualize inventions and knowledge leading to firms
becoming permeable. On a business perspective, there is inconclusive evidence in defining and
understanding open innovation, but on this particular subject, the focus on open innovation on a
business perspective is more engaging and extensive. Open innovation theory has been
intensively applied in KSG through its various models such as crowdsourcing.
Crowdsourcing is whereby inter-organizational relations become the hallmark for eternal
innovation usage and co-creation value. This involves the collaboration of teams, and people
who have the expertise in various domains and such relationships can, therefore, be viewed in
stages on open innovation. Many types of open innovations can encompass the usage of various
networks with particular expertise in numerous areas which would make it necessary for the
companies to think again about collaboration models as well as intellectual strategies. This
would result in immediate response on the absorptive capacity of the firm in terms of knowledge
exploitation between outside sources in which the company lacks the preexisting relation
Such collaborative strategies and processes come in hand with nurturing and creation of
innovation communities online as a way of accessing specialized expertise and knowledge which
may not be readily available through traditional innovation and hierarchy relationships. Such
collaborations through mediated and direct means illustrate a kind of collective intelligence
being enabled by emerging technologies and represent crowdsourcing. Crowdsourcing is a
strategy that has a magnificent potential of creating an open innovation strategy and can be
useful in designing the innovation intermediaries. The innovation intermediaries, therefore,

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