Communication Strategies of KT Haulage: Strengths, Weaknesses, and Recommendations

Running Head: Business Communication
Business Communication
[Type the author name]

Business Communication 1
Executive summary
The below mentioned report covers detail about the process of communication in an
organization; communication is the best technique that eliminates issues in the organization and
help employees to think with same motive. In process increases positivity at workplace and
create brand image in the eyes of customer. Apart from positive facts, ineffective communication
hampers the growth of the company in the external market. The below mentioned report
examines the use of communication in the KT Haulage organization.

Business Communication 2
Contents
Executive summary.....................................................................................................................................1
Introduction.................................................................................................................................................1
Background of the company........................................................................................................................1
Marketing Strategies...................................................................................................................................2
Internal and external communication of KT Group.....................................................................................2
Strengths and Weakness in communication method..................................................................................4
Challenges faced by the company...............................................................................................................4
Conclusion...................................................................................................................................................5
Recommendations.......................................................................................................................................5
References...................................................................................................................................................6

Business Communication 3
Introduction
The purpose of this report is to provide a brief description about the details of the company KT
Haulage and its communications strategies as well. The report will cover the background
information about the company, its marketing strategies, internal as well as external
communication, strengths and weakness of these methods and challenges. The report also
provides ways to the company with the help of which they can easily resolve the issues
effectively. Further it should be noted that communication is one of the most effective way to
implement changes and initiate success for the company in the target market. In an organization,
the management requires effective communication to organize the strategies of the company
bring effective outcomes (Drucker 2017). More details about the report are discussed below:
Background of the company
The KT Haulage Company is a well renowned organization that is involved in the business of
one stop logistics and forwarding service provider. The company is headquartered in Port Klang,
Malaysia in the year 1987. So, now the company has gained an experience of 30 years and has
attained specialization in warehousing, containers and breaks bulk cargo handling, custom
brokerage services, air & sea freight forwarding, project cargo management, and local & cross
border transportation management. The organization is expanding its scope of business to total
15 trucking fleets with 75 trailers. This aspect helped the company to provide complete services
with effective management, cost, and service quality and time as well. Further, the philosophy of
the organization is to never compromise in terms of quality of service that they provide to
customers in the market. They aim to provide cost efficient logistics along with quality services
to the customers in the target market (KT Haulage 2018).
The mission of the organization is to continue providing innovative, top-quality and effective
services to the customers in the market. The aim of the organization is to become a part of top 10
comprehensive logistics and forwarding service provider in Malaysia. Further, it should be noted
that the organization aim to continuously improve their services and expand the market share as
well.